NBDA members to meet PM Narendra Modi today
Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry
sector
MIB's silence on TRAI's licence fee reduction suggestion keeps DTH sector hanging
Last year, TRAI recommended that DTH operators should pay a licensing fee of 3% instead of 8% on their AGR
In case of accidents, OOH advertisers to be solely liable: BMC
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
Rise of regional to going phygital: How Print made headlines in the age of digital
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
‘A progressive Budget that will boost marketing & advertising’
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue
Budget 2024: Print sector disappointed as govt gives no relief on newsprint cost duty
Industry players were looking forward to government easing the 5% newsprint cost duty
87% jump in FDI for broadcast sector in FY24
The FDI figure stood at Rs 7012 crore
20-25% job cuts in 2 yrs: What’s behind broadcast’s pink slip phenomenon?
Additionally, there's a trend towards multitasking; employees are increasingly being asked to handle diverse roles rather than being confined to a single job profile, say experts
Why is Sony TV seeing a drop in viewership?
Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs
'TV ad volumes of auto sector grew 17% in 2023'
News channels were the most preferred medium for the sector, according to a TAM AdEx report
National Broadcast Policy: Not addressing real concerns of the sector?
Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises on the larger M&E industry concerns
Importance of telecom in dynamic broadcast environment can't be ignored: Gaurav Dwivedi
Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes into account the convergence of media and telecom
Indian M&E sector expected to reach Rs 3 trillion by 2026: FICCI-EY report
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’
TV subs revenue down 4% in FY 2022-2023: TRAI
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
Maruti Suzuki's overall ad spends have been higher than before: Shashank Srivastava
Srivastava, Senior Exec Director, Maruti Suzuki, shares how the brand’s festive season growth numbers are at par with the industry, surpassing the 1-million mark in sales for the first time & more
Mercedes Benz India’s Pradeep Srinivas to move to global role
Srinivas, who is currently the General Manager heading Marketing and Customer Experience for Mercedes Benz India, may take over the new role in January 2024
LIC of India, Maruti Suzuki top advertisers in H1'23 on radio: TAM AdEx
Jan-Jun’23 witnessed a 6% growth compared to last year's H1
BW Businessworld launches latest issue on EV sector movement
Bonus Edition to highlight India's Super CFOs and Modi regime
M&E sector will grow by leaps & bounds with emergence of digital platforms: Piyush Goyal
The Union minister was speaking at FICCI Frames 2023 conference
TRAI seeks infra status for broadcasting sector
The regulatory body has made this recommendation to the MIB
Health influencers asked to display qualification: Wellness sector lauds move
This is likely to lead to an increased demand for qualified healthcare influencers with most being more mindful of the content they post
ASCI updates guidelines for education sector; invites public consultation
All educational institutions, from universities to coaching classes and ed-tech platforms, will be subject to the updated guidelines
Personal care sector rises to top 3 in ASCI violations
As per the ASCI report, 84% of violative ads in the last two years belonged to D2C brands
ASCI report decodes challenges and opportunities for EdTech advertising
Proposes RAISE model that will help marketers and creative experts review concepts at the inception stage of the ad itself
Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela
Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
Media & Entertainment sector can touch $100 billion by 2030: Apurva Chandra
The MIB secretary said his ministry will do whatever it takes to support the media and entertainment sector and help it grow
I&B secy meets M&E stakeholders, discusses strategies for unleashing sector’s potential
Apurva Chandra urged the industry to leverage various platforms and support govt endeavour to make India a global content hub
Car makers zoom into festive mode, 10-15% more AdEx on cards in Q2
Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed a bumper sale over the last few months
Online retail continues to outperform despite lockdown’s adverse impact
The D2C segment emerges as the key propeller of this growth; reflecting a robust CAGR of near 45% levels
India@75: The journey of M&E industry
The way forward: According to I&B Ministry, the industry will become a 100-billion dollar (7.5 lakh crore) sector by 2030
A comprehensive M&E policy is a work in progress: MIB Secretary Apurva Chandra
It is not an easy task to come up with a common policy for M&E as the sector has two to three industries and each of them has different challenges, said Chandra
Private DTH players lost 1.6 million active pay subscribers in Q1 2022: TRAI report
The total active subscriber base of the pay DTH sector fell to 66.92 million in the JFM quarter compared to 68.52 million in the OND quarter
Real Estate’s ad volume on TV up 68% in Jan-May'22 : TAM AdEx
While ad space of the sector in print medium grew two times, radio saw an increase of 2.8 times. Ad insertions in digital rose 5.5 times
ICICI Bank launches digital platform ‘Campus Power’ for students
The platform provides information regarding a host of value-added services related to higher studies in India and abroad, eliminating the need to contact multiple stakeholders
New ASCI guidelines on online betting ads: A welcome move for Indian gaming industry?
With these guidelines in place, the Indian gaming brands will get more clarity on what can or cannot be included in the ad content. It will also push for a more creative approach to ads, say experts
Are auto brands going slow on marketing to cross semiconductor shortage hurdle?
Industry observers say marketing strategies for the sector are evolving to tide over the crisis with the focus being on tailor-made communication and creating experiences
Auto sector AdEx will grow by 15-20% in FY23: Shashank Srivastava, Maruti Suzuki
Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4
TRAI chief calls for a holistic regulatory framework for broadcast and broadband sectors
Speaking at a seminar, Chairman PD Vaghela said a tech-neutral policy was required for the broadcasting sector as that will encourage ease of doing business
Broadcasting sector needs to upgrade infra to match 5G availability: Apurva Chandra
MIB Secretary also stated that TRAI, which regulates both the telecom & broadcasting sectors, has the challenge of pacing its regulations with changes in technology
Shailesh Lodha quits Tarak Mehta Ka Ooltah Chashmah show
According to media reports, producer Asit Kumarr Modi is trying hard to make him stay
Gaming platform Onmo's new campaign captures the feeling of joy of every gamer
The ‘Just Beat It’ campaign has been conceptualised by Lowe Lintas
'AVGC sector needs more progressive content to gain & retain followers’ engagement'
Industry observers opine that there's a need to control the grey areas of AVGC-related sectors by the authorities, not only to keep them secure but also to attract brands and advertisers
TV industry in South India accounts for 35% of total M&E market share: CII report
The report also stated that the streaming and digital media industry is expected to grow at a CAGR of 25%
Fantasy sports body releases user guide with Meta's support for responsible gaming
The user guide will help fantasy sports industry create and nurture personal connections with the user community
TRAI seeks speedy implementation of its recommendations by DoT, MIB
As many as 10 recommendations of the TRAI relating to the broadcasting/cable sector are pending with the MIB
Today, it is critical to have a digital footprint in whatever you do: Alok Jalan
Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more
Next Level: Advertisers now exploring the metaverse space via gaming
Industry observers say gaming allows a wide cross-section of brands to advertise across different genres & metaverse just elevates the experience
How ‘real money gaming’ can be a game-changer for advertisers & agencies
Experts opine that the heightened interest in gaming will see a synergy between different brands that can use the universality of gaming as a platform to promote their companies
Disney Star renews Premier League broadcast rights for next three seasons
With the extension, the broadcaster will be associated with the football league for over two decades
Vi partners with Nazara Technologies to bring gaming for its customers
Vi Games has gaming content into 3 categories - Platinum Games, Gold Games and Free Games, on the Vi App