sector
Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry
e4m Staff Aug 26, 2024 5:38 PM
Last year, TRAI recommended that DTH operators should pay a licensing fee of 3% instead of 8% on their AGR
Aditi Gupta Aug 22, 2024 8:44 AM
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
Kanchan Srivastava Aug 11, 2024 11:55 AM
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Chehneet Kaur Aug 7, 2024 8:42 AM
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue
e4m Staff Jul 24, 2024 9:07 AM
Industry players were looking forward to government easing the 5% newsprint cost duty
e4m Staff Jul 23, 2024 3:15 PM
Additionally, there's a trend towards multitasking; employees are increasingly being asked to handle diverse roles rather than being confined to a single job profile, say experts
Sonam Saini Jul 15, 2024 9:15 AM
Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs
Sonam Saini May 7, 2024 9:28 AM
News channels were the most preferred medium for the sector, according to a TAM AdEx report
e4m Staff Apr 22, 2024 4:53 PM
Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises on the larger M&E industry concerns
Sonam Saini Apr 3, 2024 8:44 AM
Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes into account the convergence of media and telecom
Sonam Saini Mar 6, 2024 9:15 AM
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
Sonam Saini Feb 21, 2024 8:34 AM
Srivastava, Senior Exec Director, Maruti Suzuki, shares how the brand’s festive season growth numbers are at par with the industry, surpassing the 1-million mark in sales for the first time & more
Naziya Alvi Rahman Dec 8, 2023 1:52 PM
Srinivas, who is currently the General Manager heading Marketing and Customer Experience for Mercedes Benz India, may take over the new role in January 2024
Sohini Ganguly Nov 22, 2023 6:53 PM
Bonus Edition to highlight India's Super CFOs and Modi regime
exchange4media Staff Jun 6, 2023 5:18 PM
The Union minister was speaking at FICCI Frames 2023 conference
exchange4media Staff May 5, 2023 9:04 AM
The regulatory body has made this recommendation to the MIB
exchange4media Staff May 3, 2023 12:26 PM
This is likely to lead to an increased demand for qualified healthcare influencers with most being more mindful of the content they post
Tanzila Shaikh Apr 11, 2023 1:38 PM
All educational institutions, from universities to coaching classes and ed-tech platforms, will be subject to the updated guidelines
exchange4media Staff Mar 14, 2023 9:24 AM
As per the ASCI report, 84% of violative ads in the last two years belonged to D2C brands
exchange4media Staff Feb 2, 2023 1:40 PM
Proposes RAISE model that will help marketers and creative experts review concepts at the inception stage of the ad itself
exchange4media Staff Jan 11, 2023 8:48 AM
Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
exchange4media Staff Nov 17, 2022 6:27 PM
The MIB secretary said his ministry will do whatever it takes to support the media and entertainment sector and help it grow
exchange4media Staff Sep 27, 2022 3:08 PM
Apurva Chandra urged the industry to leverage various platforms and support govt endeavour to make India a global content hub
exchange4media Staff Sep 27, 2022 2:02 PM
Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed a bumper sale over the last few months
Kanchan Srivastava Sep 5, 2022 8:30 AM
The D2C segment emerges as the key propeller of this growth; reflecting a robust CAGR of near 45% levels
exchange4media Staff Aug 16, 2022 2:32 PM
The way forward: According to I&B Ministry, the industry will become a 100-billion dollar (7.5 lakh crore) sector by 2030
Mansi Sharma Aug 12, 2022 8:27 AM
It is not an easy task to come up with a common policy for M&E as the sector has two to three industries and each of them has different challenges, said Chandra
Javed Farooqui & Shantanu David Aug 8, 2022 8:20 AM
The total active subscriber base of the pay DTH sector fell to 66.92 million in the JFM quarter compared to 68.52 million in the OND quarter
exchange4media Staff Jul 27, 2022 4:17 PM
While ad space of the sector in print medium grew two times, radio saw an increase of 2.8 times. Ad insertions in digital rose 5.5 times
exchange4media Staff Jul 13, 2022 8:24 AM
The platform provides information regarding a host of value-added services related to higher studies in India and abroad, eliminating the need to contact multiple stakeholders
exchange4media Staff Jun 23, 2022 12:08 PM
With these guidelines in place, the Indian gaming brands will get more clarity on what can or cannot be included in the ad content. It will also push for a more creative approach to ads, say experts
Shantanu David Jun 16, 2022 8:13 AM
Industry observers say marketing strategies for the sector are evolving to tide over the crisis with the focus being on tailor-made communication and creating experiences
Mansi Sharma Jun 13, 2022 8:39 AM
Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4
Kanchan Srivastava Jun 3, 2022 8:36 AM
Speaking at a seminar, Chairman PD Vaghela said a tech-neutral policy was required for the broadcasting sector as that will encourage ease of doing business
exchange4media Staff Jun 3, 2022 8:01 AM
MIB Secretary also stated that TRAI, which regulates both the telecom & broadcasting sectors, has the challenge of pacing its regulations with changes in technology
exchange4media Staff May 19, 2022 8:50 AM
According to media reports, producer Asit Kumarr Modi is trying hard to make him stay
exchange4media Staff May 17, 2022 4:22 PM
The ‘Just Beat It’ campaign has been conceptualised by Lowe Lintas
exchange4media Staff Apr 20, 2022 11:18 AM
Industry observers opine that there's a need to control the grey areas of AVGC-related sectors by the authorities, not only to keep them secure but also to attract brands and advertisers
Shantanu David Apr 15, 2022 8:59 AM
The report also stated that the streaming and digital media industry is expected to grow at a CAGR of 25%
exchange4media Staff Apr 11, 2022 8:44 AM
The user guide will help fantasy sports industry create and nurture personal connections with the user community
exchange4media Staff Apr 8, 2022 12:21 PM
As many as 10 recommendations of the TRAI relating to the broadcasting/cable sector are pending with the MIB
exchange4media Staff Apr 7, 2022 5:35 PM
Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more
Sonam Saini Mar 28, 2022 8:51 AM
Industry observers say gaming allows a wide cross-section of brands to advertise across different genres & metaverse just elevates the experience
Shantanu David Mar 23, 2022 8:36 AM
Experts opine that the heightened interest in gaming will see a synergy between different brands that can use the universality of gaming as a platform to promote their companies
Shantanu David Mar 16, 2022 8:29 AM
With the extension, the broadcaster will be associated with the football league for over two decades
exchange4media Staff Mar 14, 2022 6:17 PM
Vi Games has gaming content into 3 categories - Platinum Games, Gold Games and Free Games, on the Vi App
exchange4media Staff Mar 14, 2022 2:19 PM
