Tata Motors tops The X Index 2024 ranking
The report by Havas CX India lists three defining elements of customer experience that drive satisfaction
tata-motor
Google's summer of reckoning: A wake-up call for big tech
What began as a quarterly earnings report turned into a landslide of reversals that have shaken the company’s foundation & cast doubt on its future dominance, writes Tata Motors’s Shubhranshu Singh
‘Every bit of data is talking to other data; you must learn to live in a multifocal world’
Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to share his insights on media and culture in the age of AI
We are looking at a pretty busy festive season: Vivek Srivatsa, Tata Motors
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
Automakers hit the gas: Festive ad spends likely to surge 25-30%
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
Agencies brace for fierce battle over two major auto media mandates worth Rs 850 crore
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
Tata Motor’s Ashmita Pillay joins Marico as Head of Comms
Ashmita Pillay was GM - Corporate Communications at Tata Motors
Tata Motors Passenger Vehicle’s overall media mandate up for grabs
Tata Motors has sent out multiple briefs to agencies
The delusion that digital transactions build brands
Guest Column: Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors, writes on the challenges of the digital platforms, and more
Tata Motors is an Indian brand that customers take a lot of pride in: Vinay Pant
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
Tata Motors advocates for 'tension-free' business in new campaign
The campaign aims to create awareness on the benefits of an Annual Maintenance Contract (AMC) service
Elections play a great role in reaching rural markets: Partho Banerjee, Maruti Suzuki
In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to e4m about his vision for the carmaker
Tata Motors' new campaign urges business to take charge
The company has come up with a content series spotlighting Tata Motors Fleet Edge telematics platform
The future of TV is a combination of mass reach and personalisation: Shubhranshu Singh
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be very relevant even today
The power of marketing and branding and the democratization of the SUV category in India
Guest Column: Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles Ltd, writes about the SUV segment's extraordinary levels of growth and sustained favour among consumers
Tata Motors launches New Year social media campaign
The campaign has a representation that showcases the grand change of the year as viewed from a Tata vehicle on a journey
Tata Passenger Electric Mobility unveils new brand identity
'This new identity is aligned to Tata Motors' commitment to sustainability, pioneering innovation and focus towards community development,' said the brand
Tata Motor uses luggage conveyor belt at Mumbai’s T1 Airport to showcase Altroz iCNG
The outdoor campaign is executed by Platinum Outdoor
Trust building can happen only with largeness: Shubhranshu Singh
At e4m NEONS OOH Conference, Singh of Tata Motors spoke about the impact of OOH, new practices, and more
Best ads of the fortnight: JioMart finds the heart of business, Frooti goes quirky
Our pick of the best ads between April 1 and 15
Shubhranshu Singh of Tata Motors joins ENBA jury panel
Prior to joining Tata Tata Motors he was the Global Head of Marketing at Royal Enfield
Tiago.ev named Official Partner for this year’s Tata Indian Premier League
Tata Motors continues its association for the sixth consecutive year
APAC Effie Awards: OMD’s Connie Chan & Tata Motors’ Shubhranshu Singh named Jury Heads
While Connie Chan is CEO of OMD China, Shubhranshu Singh is VP and CMO of Tata Motors CVBU
Tata Capital to be the title sponsor for Women's Premier League
Tata Motors will also be associated with the league
Tata Motors Commercial Vehicle Range: The rage at Auto Expo 2023
Advertorial: At Expo 2023, Tata Motors had the largest display of vehicles, concepts, and solutions for both people and cargo mobility
Social media has become a reach-based platform selling stories: Shubhranshu Singh
Singh, Vice President - Marketing -Domestic & IB at Tata Motors, speaks about the company’s latest campaign and their marketing strategy
Tata Motors puts storytelling in full gear for new campaign
The ad film series highlights the state-of-the-art features of its new line of trucks
India is surely the highest in terms of ad growth: Shubhranshu Singh, Tata Motors
Singh, Vice President-Marketing, Tata Motors, delivered the keynote at the e4m-Xaxis Programmatic Summit 2022
Tata Motors continues its association with Jamshedpur FC
The Jamshedpur FC match kit will bear the Tata Tiago logo on the sleeves and on the shorts
We are among the top 3 but miles to go before we rest: Rajan Amba, Tata Motors
The Vice President, Sales, Marketing and Customer Care of Tata Motors spoke to exchange4media about the company’s festive marketing plans and growth projections
Sound of silence in a noisy world
Sudeep Bhalla, Head Corporate Communications, Tata Motors, writes on the power of silence and outlines scenarios where 'mum's the word' is best applicable
IPL & TV: ‘The league’s reach and scope is undeniable’
e4m TV First summit saw industry heads share key insights on ‘The Power of Cricket’ and how IPL plays a central role in this intersection of sports and TV
Tata Motors appoints Sidheshwar Sharma as GM -Brand Marketing, CVBU
Sharma is a veteran of the advertising industry who has worked with Ogilvy, BBDO India and Publicis Groupe
Tata Motors extends partnership as title sponsor for Tata Open Maharashtra
The event will be held from January 31 to February 6
Tata Motors extends partnership as title sponsor for Tata Open Maharashtra
The partnership with the tennis tournament has been extended for the fourth consecutive year from January 31 to February 6, 2022
Car manufacturers spent over Rs 3400 crore on advertising in FY21
The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20
On road to recovery post Covid, preference for personal vehicles drives festive sales
With consumer sentiment pumping up, the market is also investing heavily in smart marketing tactics and offers to catch the attention of buyers
e4m to honour exceptional design in the communication space
The Indian Design Excellence Awards aims to reward the best in design and creative space across various media and advertising channels
Shubhranshu Singh moves to Tata Motors
Singh was earlier global head of marketing at Royal Enfield
Anurag Mehrotra, Former Ford India MD, joins Tata Motors
He has joined the commercial vehicle division of Tata Motors as Vice President International Business and Strategy.
Tata Motors urges India to support wrestlers competing in Tokyo Olympics with new campaign
The campaign is conceptualised by Havas Media & executed by mCanvas
Apple elevates Prashant Paulose as Video Business Lead, India
Prior to his elevation, Paulose served as the Music & Movies Business Manager for Apple Music & iTunes, India
Media mix for XPRES will be primarily digital-driven: Vivek Srivatsa, Tata Motors
Srivatsa, Head-Marketing, PVBU, Tata Motors, says while their dependence on print has gone down during pandemic, presence on TV and digital has gone up substantially
As sponsors queue up, SPSN pulls out all stops for India-Sri Lanka tour
With 15 sponsors already on board, the network disclosed that it's in the process of closing a few more deals
Tata Motors launches ‘16 saal bemisaal’ to mark anniversary of Tata Ace
Tata Motors has organised roadshows, wherein Tata Aces will travel across 10 states in the country
Akshay Kumar urges Indian youth to be ‘Atmanirbhar’ in Tata Ace Gold's latest TVC
The campaign has been conceptualised and developed by Rediffusion
CARS24 encourages people to get vaccinated through latest social media campaign
The creatives showcase the smart use of names auto companies to spread awareness and the importance of getting vaccinated
Tata Motors shares vision for driving India closer to more EV adoption
The #NexonEVChargingStories campaign, featuring a series of short videos, presents real-world use cases that demonstrate the ease of using a home and a public charging point
Martin Uhlarik named Global Design Head at Tata Motors
He takes over his new role from Pratap Bose who has chosen to pursue opportunities outside the company
Tata Motors continues to remain vigilant about safety & wellbeing of employees
The company has updated standard operating procedures for the prevailing second wave with the focus on expediting vaccinations, providing support to affected employees and their family members