The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
The London office will focus on creative and technology solutions to begin with, gradually expanding its service offering as the business grows, said the company
In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts of using AI, convergence of media and retail and more
Rathikant Basu was Executive Chairman of Star India between 1996 and 2001, DG of Doordarshan and MIB Additional Secy from 1993 to 1996; Was Secretary of Department of Electronics too
Nidhi Sinha joins the agency from McCann Global where she worked for brands such as Bajaj Electricals, Asian Paints, Yes Bank, Tata Capital and Complan
The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba