The I&B sector, including print media, attracted Rs 5,586 crore in FDI equity inflows during the July–September 2025 quarter (Q2 FY26), reflecting steady overseas investor interest, as per DPIIT data.
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
From an “underarm ambassador” at the U.S. Open to mayonnaise-scented fragrances, the CPG marketer sees sports as a diversifying sandbox.
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
Kartik Sharma, Group CEO, OMG India, took stage at e4m Confluence 2025 to deliver key insights on fast culture, social media, and the emerging tools and rituals of the marketing universe
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
Once behind the scenes, India’s brand founders are now front and center in Ads, TV shows and Podcasts; but will personal branding be enough to sell?
As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats
Samarth Sharma has been with the news organisation for more than four years and was elevated as COO in January 2023
The dispenser is giving away 1,000 modaks daily, dispensing around 142 modaks each hour
Sanjeev Mehta was with Standard Chartered Bank for 17 years
In his new role, Hartell will lead US operations, client relationships, and new business for the agency
Prior to this, Kumar was the Chief Data and Marketing Technology Officer at Interpublic Group (IPG)
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads
Sudhanshu Vats was appointed Vice-Chairman and S. Subramanyeswar was elected Treasurer
Prior to this, Sutapa Chatterjee was with KFC as Assistant General Manager
Sinha, who currently the Vice Chairperson of ASCI, will be elected during ASCI’s AGM to be held on September 4
Prior to this, Jaimit Doshi was with Aditya Birla Sun Life Insurance as Chief Technology, Digital and Marketing Officer
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Before joining Swiggy Instamart, Amitesh Jha was with Flipkart
The association with KBC is a natural extension of AESL's commitment to education, Aakash said
Havas Media Tribes has marked this collaboration with an outdoor display The se
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
The event will feature exceptional artwork created by artists on the autism spectrum and others with special needs
Abhiishekk Raj Pandey’s career stint includes roles at Mamaearth, Purplle, Nykaa and Colorbar
Here’s a roundup of all the commercials we loved in Week 3 of August
The agency won 5 golds, 2 silver and 2 bronze metals across categories for its path-breaking work
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
In today’s Luminaries series, Atul Ahluwalia ‘The PR Award Icon’ shares his secret of crafting successful campaigns
Sandipan Ghatak has worked with large organizations like Johnson & Johnson, PepsiCo and Bharti Airtel
Jeet Vijay was associated with the India AI Mission at MeitY
Siddhartth Injetti will handle script development for feature films and web series
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
Before joining IntelliSmart Infrastructure, Ajay Padmanabhan was working with Sterlite Power
Prior to becoming a prominent commentator on India's tech space, Parthasarathy served DRDO for over 20 years as a defence scientist on various projects, including the Indian Missile Programme
The campaign has been conceptualized by Lowe Lintas
Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages
Aditya Roy Kapur will feature in a series of upcoming marketing initiatives
'Sidharth Malhotra aligns with the modern traveler who is redefining India,' said Hilton about the partnership
The store launch in Sulur takes their total number of outlets across the country to 56
Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business Leaders Retreat
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
‘Muzartdisco’ encourages artists with innovative tools and a worldwide reach
Nandita Sinha’s elevation comes after Arief Mohamad, Flipkart's VP & Head of Fashion, has decided to move on
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries