In a statement on the BMC OOH draft policy, the In d i an Outdoor Advertising Association has urged the civic body to embrace a “larger vision” of the industry
As per people in the know, advertisers’ response to this Olympics has been good, thanks to a change in the mindset of corporates towards non-cricket sports & record haul of metals in Tokyo Olympics
Meta is considering banning news from social media in Australia over payment of licensing fees. A similar move in India could put small news media outlets at a disadvantage, say industry watchers
At the Indian Magazine Conference, Ferreira, General Manager-Lifestyle and Community News, Media24, South Africa, explained how her company has been reinventing its magazine publishing model
The American Marketing Association has come up with their definitions of marketing and marketing research based upon certain findings approved by a panel of active researchers
The other office bearers of the association who were elected are RK Duggal-Vice President, Ashok Jain - Hon. Secretary, and Narendra Hirawat - Hon. Treasurer
The association said this in its response to TRAI's consultation paper titled ′Issue related to new regulatory framework for broadcasting and cable services'
Anuradha Sengupta, Nitesh Priyadarshi, Deepika Warrier, Tista Sen, Lipika Kumaran and Dr. Falguni Vasavada shared their perspective on gender sensitisation in media
B Srinivasan of Ananda Vikatan; Anant Nath of Delhi Press & Manoj Sharma of India Today shared the innovative collaborative initiatives that publishers had adopted during the pandemic, at the event
Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals
This association will help Padukone grow in terms of her brand value and international popularity and the French luxury brand will get a lot of attention in the Indian market, say experts