cdo

The film is aimed at strengthening McDonald's fried chicken portfolio for the South market

e4m Staff Aug 27, 2024 3:14 PM

Villanueva is currently serving as Director- Marketing at Yum Brands Singapore

e4m Desk Aug 27, 2024 12:21 PM

As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns

e4m Staff Aug 16, 2024 9:28 AM

The House of McDowell’s Soda celebrates Yaaron Waali Baat with an all-new rendition of “Yaari Hai Imaan” ahead of Friendship Day

e4m Staff Jul 29, 2024 11:29 AM

The agency aims to disrupt the traditional cookie-cutter approach to brand storytelling by creating resonant stories that deliver measurable impact for clients

e4m Staff Jul 10, 2024 5:55 PM

The campaign has been conceptualised by DDB Mudra Group

e4m Staff Jul 3, 2024 1:40 PM

Karan Johar has promoted the same on social media

e4m Staff Jun 17, 2024 12:52 PM

The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI

e4m Staff Jun 6, 2024 9:10 AM

On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving marketing tech in an organisation

Sohini Ganguly May 7, 2024 8:38 AM

Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts

Sandhya Raghavan Apr 24, 2024 8:37 AM

Arvind RP, Chief Marketing Officer, McDonald’s (West and South), spoke to e4m about embracing anime, the ‘fake cheese’ controversy, the brand’s media strategy and more

Tanzila Shaikh Apr 12, 2024 8:40 AM

Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday

e4m Desk Apr 5, 2024 2:50 PM

McDonald’s has also tipped its hat to its WcDonald's identity by transforming Mumbai's Linking Road restaurant in anime style

e4m Staff Apr 5, 2024 1:41 PM

The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory

e4m Staff Mar 6, 2024 2:25 PM

In a video, McDonald's West and South MD Saurabh Kalra and CMO Arvind R P along with others said that the company uses authentic ingredients and wants to bust the 'fake cheese' myth

e4m Staff Mar 4, 2024 6:09 PM

Following FDA’s concerns about cheese being used by the fast-food chain, Westlife Foodworld, the firm that holds the McDonald's franchise, has said the brand uses only ‘authentic ingredients’

e4m Staff Feb 27, 2024 9:55 AM

At Meta, Priya Rege Jaggi was in charge of marketing and brand development responsibility for Instagram and Facebook

e4m Desk Feb 14, 2024 11:50 AM

The initiative has been conceptualised and executed in collaboration with OMD India

e4m Staff Jan 25, 2024 2:37 PM

The campaign, an ode to friendships, was conceptualized by DDB Mudra

e4m Staff Nov 30, 2023 3:50 PM

Looking back at the Dhamaka star's brand deals and ads this year

e4m Staff Nov 22, 2023 9:15 AM

The film features Anirban Bhattacharya, Priyanka Sarkar and Arjun Chakraborty

e4m Staff Oct 26, 2023 5:46 PM

The #ForYourOtherDiwali campaign is created by DDB Mudra group

e4m Staff Oct 18, 2023 2:36 PM

McDonald’s India- North and East has launched the actor's go-to meal comprising McAloo Tikki Burger, cheesy fries, Pizza McPuff with a regular beverage

e4m Desk Aug 25, 2023 4:10 PM

The film has been conceptualized and developed by the internal creative and content team at Licious

e4m Desk Aug 5, 2023 6:00 PM

Netizens trolled the ad, arguing that it objectifies McDonald's female employees and encourages men to harass them

e4m Desk Jun 9, 2023 2:41 PM

The brand launches a new TVC starring the actor, #DontExplainJustShare

e4m Desk Jun 8, 2023 2:32 PM

The TVC has been conceptualized by DDB Mudra

e4m Desk Jun 5, 2023 3:11 PM

The TVCs have been conceptualised by DDB Mudra

e4m Desk Jun 5, 2023 1:41 PM

The campaign recognizes unsung heroes who ensure a comfortable life for their younger ones

e4m Desk May 17, 2023 2:10 PM

Smita Jatia has been appointed Vice Chairperson

e4m Desk May 16, 2023 11:49 AM

He will be in charge of the international developmental licensed market

e4m Desk May 3, 2023 1:02 PM

The account will be handled by OMD’s Gurgaon office

e4m Desk Mar 10, 2023 1:34 PM

Zomato's new film has a sweet message for India's uniform-clad warriors, which include food delivery agents

e4m Desk Jan 27, 2023 2:58 PM

Macdonald has been with the agency for 18 years

e4m Desk Jan 24, 2023 10:44 AM

Releases the first film of the three-part series depicting true to life situations and evoking the feel-good moments that McDonald’s stands for

e4m Desk Jan 23, 2023 7:02 PM

Arvind RP, Senior Director, Marketing & Communications, McDonald’s India (West & South), speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans

Kanchan Srivastava Jan 17, 2023 8:44 AM

The cricket legend took to Twitter to ‘remind McDonald’s India about his name’

e4m Desk Jan 4, 2023 4:49 PM

The brand integration seems jarring and doesn’t go well with the French culture showcased in the Netflix show, say experts

Tanzila Shaikh Jan 3, 2023 11:26 AM

This is the third film from the EatQual initiative and has an unique take on inclusivity

e4m Desk Dec 27, 2022 3:05 PM

McDonald’s Sanjeev Agrawal shares insights on the restaurant chain's northeast expansion, connection with Kartik Aaryan and being a local brand in the truest sense

Tanya Dwivedi Dec 26, 2022 3:58 PM

Brands tugged at heartstrings this year with TV spots that focused on human connections

e4m Desk Dec 24, 2022 7:56 AM

The global flagship IP has been launched in partnership with MTV

e4m Desk Dec 17, 2022 12:54 PM

As part of the mandate, First Partners will manage strategic brand communications, and crisis mitigation

e4m Desk Dec 16, 2022 10:27 AM

The actor’s strong youth connect will further strengthen the bond between McDonald’s and its fans, the company said

e4m Desk Dec 13, 2022 5:52 PM

The e4m-DNPA Dialogues saw a riveting discussion on big tech between Emma McDonald, senior policy adviser, Minderoo Foundation and Peter Lewis, director, The Australia Institute

e4m Desk Nov 25, 2022 6:42 PM

As part of the partnership, McDowell's No.1 Soda will appear on the upper sleeve of the FC Goa shirt for the entirety of the ISL season

e4m Desk Nov 8, 2022 1:42 PM

The fast-food chain has launched a campaign for the festive season, urging users to download the app for special offers

e4m Desk Nov 1, 2022 1:19 PM

The collab will comprise desserts featuring KitKat as the central ingredient

e4m Desk Nov 1, 2022 1:07 PM

The slice-of-life film created by DDB Mudra has been shot in Hindi, Tamil, Telugu and Kannada

e4m Desk Oct 8, 2022 11:00 AM

He joins from Digitas where he was heading the creative function for almost 7 years

e4m Desk Oct 3, 2022 11:30 AM