Meesho elevates Milan Partani as General Manager – Commerce Platform
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
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Eva Barrett joins Honda Australia as General Manager - Brand, Marketing, CX
Prior to this, Eva Barrett was with Ingenia Communities Group as Chief Customer Officer
McDonald's names Angelina Villanueva as its new CMO for Asia
Villanueva is currently serving as Director- Marketing at Yum Brands Singapore
Apple names Kevan Parekh as Chief Financial Officer
Kevan Parekh is currently Apple’s Vice President of Financial Planning and Analysis
dentsu launches business transformation practice, Dentsu BX, in India
Narayan Devanathan will lead the new practice and continue to report to Harsha Razdan, CEO, South Asia, dentsu
‘FoodPharmer’ Revant Himatsingka named brand ambassador of TruthIn
The association with the consumer product intelligence platform is aimed at dispelling myths around mislabeled food products
Britannia Industries rejigs leadership team, Manoj Balgi & Vinit Mahadevan get new roles
Vinay Singh Kushwaha, Chief Technical and Strategy Officer of the company, retires today
FCB Kinnect elevates Elstan Rebello to Executive Vice President – South (Branch Head)
Elstan Rebello was VP – Client Servicing at the agency
The Womb names Heval Patel and Dhaval Jadwani as joint COOs
While Heval Patel will focus on top-of-the-funnel business and manage the entire P&L, stakeholders & talent, Dhaval Jadwani will work across clients and build mid and bottom funnel capability
Dentsu India & Ripplr join hands to bridge demand-supply chain gaps
The alliance will cater to clients seeking a comprehensive range of distribution and customer-facing solutions
Dilpreeta Vasudeva joins Ziki and Sirrus.AI as Founding Chief Marketing Officer
Prior to this, Dilpreeta Vasudeva was the Head of Marketing at Meta
ShareChat sets aside 3.5% stocks for its employees
ShareChat has also successfully concluded a $49 million funding round from prominent investors including Lightspeed and Temasek
Bournvita to be removed from 'health drinks' category: Centre tells e-comm companies
The Ministry of Commerce and Industry cited NCPCR's inquiry, stating that there is no 'health drink' defined under the FSS Act 2006
Best ads of the week: boAt bites Apple, Bold Care Sins again
Listing the most creative commercials we saw in week 1 of April
Jackie Shroff, Prabhu Deva, and Shankar Mahadevan star in MakeMyTrip’s ad, or do they?
The stars never really show their face in the ads, letting the 'asli hero' or MakeMyTrip shine through
TV Sync technology: A game changer in programmatic advertising
Gandharv Sachdeva, Country Head for India at Hybrid shares insights on the growth and adoption of TV Sync technology
Cinépolis India elevates Devang Sampat as Managing Director
Devang Sampat has been with Cinépolis India since its inception 14 years ago
Best ads of the fortnight: Air India's thoughtful gestures, EMotorad's 'Animal' connection
Our pick of the most creative commercials of the February 16-29 period
Shashi Vandrevala: My first client who taught me so much
In this edition of ‘She is Strength’, Dr. Sandeep Goyal, Chairman of Rediffusion, shares why Shashi Vandrevala is even today his Shero
Dentsu appoints Narayan Devanathan as President & Chief Strategy Officer, South Asia
In his new role, Narayan Devanathan is tasked with executing the network's strategy to deliver industry-defining client solutions
Air India channels dance to demonstrate 'Safety Mudras'
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
Avoid getting caught in the hype of AI, focus on its potential: Narayan Devanathan
Narayan Devanathan, Group Chief Strategic Advisor, dentsu India, shared his insights into the complexities of AI and sustainability in marketing at the dentsu-e4m Digital Advertising Report launch
Shankar Mahadevan lauds ‘Tuffies’ in new Cipla anthem
The anthem has been conceptualised by ^ a t o m network
Vikas Sachdeva joins ZEEL as EVP & Head - International Ad Sales
Prior to this, Vikas Sachdeva was head of India international ad sales at Disney Star
Tiger Shroff makes a case for making the right payment choice in HDFC Bank's new ads
The campaign conceptualised by Wondrlab India also stars Prabhu Deva and Kapil Sharma
Wavemaker India ropes in Jasmine Sachdeva and Dipika Bhasin
They have been appointed as Managing Partner and Head for Team Reckitt
We're excited to build future with such incredible local Indian talent: Evan Spiegel
The CEO and Co-Founder of Snap engaged in a fireside chat with Snap APAC President Ajit Mohan at the company’s inaugural APAC AR Day in Mumbai
ABD launches new business vertical, appoints Ankur Sachdeva as CRO
Sachdeva has brings over two decades of extensive experience in the Alcohol Beverage industry
Banijay Asia forays into Live entertainment
Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash
Customer service integral to what differentiates M4marry: Smitha Vasudevan
Vasudevan, GM of the matrimonial website M4Marry by Malayala Manorama, talks about its organic growth, legacy of its mother brand, festive offerings and more
Disney Star promotes Subin Devan as Associate Director - Ad Sales, Sports
He was earlier Senior Sales Manager
Fastrack gets Vijay Devarakonda as ambassador
The actor is part of Fastrack's 'BeBoth' campaign
Eveready supercharges new identity with commitment to power and innovation
Drawing from the brand’s inherent association of ‘power/energy’ a contemporary new identity has been created
Revathi & Anant Mahadevan show their quirky side for Dr Agarwals
The campaign, conceptualised by Lowe Lintas, aims to challenge the societal tendency of taking senior citizens for granted
Infectious Advertising appoints Revati Nargund as Creative Director
Nargund has earlier worked with agencies like FCB Ulka, Grey and VMLY&R
Chimp&z Inc announces key elevations to leadership team
Rishi Raj Singh Chauhan has been promoted as Associate Vice President (Business) and Sean Pereira as Creative Director (Art)
Sangeetha Mahadevan named Managing Partner - Head of Content & Partnerships at OMG-UK
She has been with the company since November 2021
Dilpreeta Vasudeva, Meta’s Marketing Head – Business Messaging, moves on
Vasudeva joined the company in July 2022
Amul Lassi video goes viral over fungus claims, company responds
The dairy co-op has hit back at the video, saying that it was aimed at creating 'misinformation'
Nimrat Khaira headlines Jeevansaathi’s AI-driven campaign
The campaign will enable soon-to-wed couples to receive personalized video invites featuring Khaira
Lemma names Michael Chevallier as VP of Sales- North America
Most recently, he was Head of Sales with Advisr
Jeevansathi.com unveils AI-driven hyper-personalized Punjabi campaign
The brand has roped in Punjab’s top singer-actress Nimrat Khaira to create personalised wedding video invites for soon-to-wed Punjabi couples
I have no motive but to say the truth: Revant Himatsingka on Bournvita row
In an exclusive chat with e4m, ‘Foodpharmer’ shares his experiences post the Cadbury fiasco and the various facets of the influencer marketing medium
Bournvita gets bitter over sugar controversy: What should have been the right response?
'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy
What happens when influencers take the de-route?
In the wake of the Bournvita controversy, brand experts say influencers now want to be seen as loyal to their followers too and the creator economy is getting more community-driven
Pepsi unveils new logo after 15 years
The revamped design will be rolled out across touchpoints in North America this year and in the rest of the world in 2024
Shyam Steel ropes in Vijay Devarakonda as brand ambassador
The collaboration will build the brand’s reach across South India’s markets
Govt platform set up to address social media plaints
Media reports say social media companies will be part of the platform and will have address user grievances via the portal
BBC offices raided by I-T department over claims of tax evasion
The officials have conducted survey operations in the offices at Mumbai and Delhi
Dangal TV’s 4 fiction shows go 7 days a week
Bindiya Sarkar, Palkon ki Chhaon Mein 2, Nath Zevar ya Zanzir and Mann Sundar are the shows which will be running 7 days a week