film
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
e4m Staff Jan 7, 2026 10:34 AM
Vanilla Films, creates a poetic brand film rooted in the present with ‘Kasturi’.
Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit
The 88-year-old has been widely regarded as the “mother of Asian cinema"
The festival, known for its celebration of innovative storytelling through the use of AI technology, received over 5,000 submissions from filmmakers worldwide
e4m Staff Aug 31, 2024 9:56 AM
Before founding Blank Slate Films, Jay Pandya served as the Head of Content Acquisition & Original Films at ZEE5 and as the CEO of Legend Studios
e4m Staff Aug 29, 2024 5:33 PM
Nari Hira was the founder of Magna Publishing Co and the mind behind India's iconic magazines like Stardust, Health, Society, and Savvy
e4m Desk Aug 24, 2024 10:10 AM
The ad conceptualised by Ogilvy India has been shot by Corcoise Films
e4m Staff Aug 20, 2024 5:13 PM
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Kanchan Srivastava Aug 10, 2024 10:00 AM
Guest Column: Talha Bin Mohsin, Director & Founder, BLTN, writes on his exit from Ogilvy and co-founding the production firm Better Late Than Never Films
Talha Bin Mohsin Jul 31, 2024 12:35 PM
While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already made up both production and marketing spends in its first weekend
Shantanu David Jul 30, 2024 8:39 AM
The partnership will give UFO Moviez exclusive rights to bring VisualDub technology to film studios & film producers
e4m Staff Jul 29, 2024 1:19 PM
The teaming is for a Kolkata Royal Tigers ad film featuring Sourav Ganguly
e4m Staff Jul 25, 2024 1:14 PM
Kriti Sanon & Kartik Aaryan will promote Fujifilm’s INSTAX business in India
e4m Staff Jun 26, 2024 4:11 PM
The brand, published by RPSG Lifestyle Media, will launch later this year
e4m Staff Jun 24, 2024 10:45 AM
Chopra founded Film Companion in July 2014 as a pan-India platform for entertainment journalism
e4m Staff Jun 21, 2024 9:14 AM
McCann Worldgroup has 2 metals (1 Gold, 1 Bronze), Ogilvy has 3 metals (1 Silver, 2 Bronze), Early Man Films/Kundurkar Studio has 2 metals (1 Silver, 1 Bronze). VML & Leo Burnett have 1 Bronze each
Mansi Sharma Jun 19, 2024 7:38 AM
Editor's Note: This story has been updated to include the other partners Filmfare is working with. The earlier error is regretted
Ruhail Amin May 13, 2024 11:45 AM
Guest Column: Author Dr. Bhuvan Lall pens down the success story of Ashok Amritraj
Bhuvan Lall Apr 23, 2024 6:03 PM
19 websites, 10 apps, and 57 social media handles of OTT platforms were blocked nationwide
e4m Staff Mar 14, 2024 12:42 PM
The primary focus of this collaboration is elevating brand awareness and fostering increased market engagement
Season 5 of Marathi Film Festival: Celebrating Marathi Cinema with the theme 'Charcha Tar Honarçh'
At Ideas of India Summit 3.0, film producer and director Vipul A Shah shared his perspective on the changing landscape of Indian entertainment industry
e4m Staff Feb 23, 2024 5:50 PM
The show is set to go on air starting 20th February, 2024 every Monday to Saturday at 9:00 PM
e4m Staff Feb 16, 2024 8:10 PM
Abhijit Panse is known for his contributions to blockbuster films such as RaanBaazaar, Rege and Thackeray
The ad shot by Illusionist Films is centred on the brand's Domestic Industrial Sewing Machines
Anupama Chopra, Editor-In-Chief, Film Companion, spoke to e4m Editor Naziya Alvi Rahman on the website’s 10th anniversary, its business model, its new segment - FC Classrooms - and more
Naziya Alvi Rahman Feb 7, 2024 8:31 AM
ZEEL shareholder Mad Men Film Ventures filed a petition on Tuesday seeking that both ZEEL and Sony complete the merger
e4m Staff Jan 30, 2024 3:44 PM
Khushi’s promotional campaign for the Prabhas-starrer was executed across major cities in the country
NATIVE CONTENT Dec 29, 2023 5:05 PM
The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry
e4m Staff Dec 8, 2023 11:06 AM
The Diwali brand film by Schbang is done up in the style of India's colourful tradition of truck art
e4m Staff Nov 16, 2023 12:11 PM
Of the 135 Director/CXO positions studied across 25 top M&E firms in India, only 13% were held by women, according to the report
e4m Staff Oct 26, 2023 7:17 PM
The financial services company has released its first brand film centred on financial empowerment
e4m Staff Oct 25, 2023 12:37 PM
Tanishq’s ‘Aishani’ campaign is conceptualized by Lowe Lintas Bangalore
Kazmi, who is Director-Production at Turner International India, was allegedly hit and dragged by a car being driven by a juvenile in Jammu
e4m Staff Sep 22, 2023 12:25 PM