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Liz Taylor, Global Chief Creative Officer, Ogilvy, and Kainaz Karmakar, CCO, Ogilvy India, reflect on Ogilvy’s Cannes year and how innovation, craft and culture shape winning ideas globally
For decades, Indian agencies have operated under a default setting: If it doesn’t impact millions, it isn’t Cannes worthy. Can we try commercial brand solutions and not bank on social macro-problems?
Among the final day winners at Cannes Lions were Rethink (Independent Network of the Year), LePub, Milan, Italy (Agency of the Year) and Heineken (Creative Brand of the Year)
India closed the 73rd Cannes Lions festival with 2 Silver and 3 Bronze Lions from 24 shortlists, a sobering step back from 2025's 32-Lion haul
The account is valued at an estimated $250 million, according to reports
e4m Staff Jun 18, 2026 11:24 AM
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
A P Sriram & e4m Staff Jun 15, 2026 5:06 PM
She most recently held the role of Global Head of Digital at Marico Limited
e4m Staff Apr 20, 2026 10:07 AM
Shekhar Swarup will continue as Joint Managing Director while assuming the additional role of CEO
Prior to this, Tamina Plum was with Publicis Groupe as Chief Growth and Operating Officer for Starcom Worldwide
A P Sriram Mar 6, 2026 3:45 PM
From service provider to innovation powerhouse, ImagiNxt 2026, a two-day festival at Jio World Centre, Mumbai (May 22–23, 2026), will bring together founders, investors, policymakers, and creators
e4m Staff Jan 20, 2026 2:59 PM
Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report
Kanchan Srivastava Jan 14, 2026 11:50 AM
The campaign with Sen will play out on her social media channels to attract maximum visibility
Prior to this, Jaimit Doshi was with Aditya Birla Sun Life Insurance as Chief Technology, Digital and Marketing Officer
Poulomi Ray has over 16 years of experience in the marketing and communications domain
e4m Staff Aug 30, 2024 12:06 PM
Poulomi Ray has in the past held significant roles in organizations such as Metro Goldwyn Mayer (USA), DLF Camellias and Paras Buildtech
e4m Staff Aug 28, 2024 4:52 PM
Prior to this, Tania Thanda was with Intel Corporation as Marketing Manager - Datacentre AI Network Edge
e4m Desk Aug 28, 2024 12:08 PM
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
Shantanu David Aug 27, 2024 9:16 AM
At $242 bn in 2024, social media is the largest single advertising channel, as per the study
e4m Staff Aug 22, 2024 1:56 PM
KIT Global Platform provides access to a host of performance marketing tools at no additional cost
NATIVE CONTENT Aug 20, 2024 11:17 AM
Himani Singh joined Globale Media in 2022 as a Senior Business Development Manager
e4m Staff Aug 9, 2024 12:45 PM
Global Alliance for Responsible Media has said it does not have the financial resources to fight the case
Prior to this, Vikas Sharma served as Associate Producer at Bandra West Pictures for eight years
e4m Staff Aug 8, 2024 12:43 PM
The '#IndiaSeDuniyaTak' campaign has been conceptualised by FCB Kinnect
e4m Staff Jul 30, 2024 3:53 PM
The global outage that affected Microsoft’s Azure cloud and Microsoft 365 services has hit businesses, banks and flights across the world
The strategic investment aims to enhance brand visibility and promote its diverse range of audio content, including web series and stories, to a global audience
e4m Staff Jul 18, 2024 2:11 PM
Jimmy Shergill will appear as the face of HMD's 360-degree campaign spread through OOH, social media and digital
e4m Staff Jul 17, 2024 4:28 PM
Skydance Media CEO David Ellison talks about forming a technology-media hybrid company
e4m Staff Jul 10, 2024 11:59 AM
Venkatesh S, SVP, Director - Intelligence Practice, MAGNA India sheds light on advertising trends for 2024, the role of government policy in transforming India's digital landscape and more
Sonam Saini Jul 1, 2024 1:59 PM
KKR would have become the majority owner of FGS if the bid was successful
e4m Staff Jun 28, 2024 12:48 PM
Prior to this, Pradnya Popade was with Samsonite South Asia as Marketing Communications Head - Media & Communications
e4m Desk Jun 20, 2024 11:23 AM
Global Legal Summit and Leaders Awards 2024 is an initiative to recognise and reward the law firms and lawyers who have made a mark in their practice areas
e4m Staff May 16, 2024 4:40 PM
OTTplay has won in Best Product Iteration and Best Use of an Event to Build a News Brand categories
Mohan holds over 20 years of global working exposure in marketing and communications
Insights underscore the need for businesses to navigate the evolving digital terrain, leveraging data-driven strategies to safeguard privacy and capitalize on emerging opportunities
e4m Staff Apr 24, 2024 2:09 PM
Capri Global Capital has launched a new campaign 'Farz Nibhaatey Hain' conceptualised by Rediffusion Brand Solutions
A news report says that the companies are in the midst of preliminary talks about the acquisition
e4m Desk Mar 15, 2024 11:28 AM
Paramount, which is currently trying to reduce its debts through the sale of assets could reportedly generate $550 million through the stake
The TVC is for Lotus Herbals’ White Glow Vitamin C Gold Radiance Serum
e4m Staff Feb 20, 2024 3:05 PM
Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
Shantanu David Feb 8, 2024 8:38 AM
In the GPAI Summit 2023, delegations of 28 member countries and European Union including 5 Ministerial delegations (Canada, France, Japan, Turkiye, UK) are participating
e4m Staff Dec 12, 2023 3:35 PM
The platform has unveiled partnerships with multiple top-tier streaming platforms
e4m Staff Nov 29, 2023 5:00 PM
While several Indian brands are expanding their presence globally, the players often encounter hurdles like cultural differences, legal requirements and finding the right partner
Chehneet Kaur Nov 7, 2023 9:04 AM