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Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have changed since its inception and more
Simran Sabherwal Aug 20, 2024 9:28 AM
Aditya Roy Kapur features in the brand’s latest campaign #doublethechill
e4m Staff Jun 5, 2024 11:45 AM
Guest Column: L Adimoolam, Publisher, Dinamalar, decodes the mechanism, impact and meaning of ABC and RNI for the publishing industry
L. Adimoolam Apr 29, 2024 10:02 AM
Murugavel Janakiraman, Founder and CEO of Matrimony.com shares his views on the recent delisting of apps from the Google Play Store, the plans in store for Matrimony.com and more
Simran Sabherwal Mar 13, 2024 9:02 AM
In today’s edition of our Women’s Day series, Amit Wadhwa, CEO, Dentsu Creative India, shares his admiration for the incredible women in advertising and his pillars of support – his mother and wife
Amit Wadhwa Mar 11, 2024 8:33 AM
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
L. Adimoolam Jan 31, 2024 2:25 PM
In the campaign video, Vidya Balan talks about online frauds explaining the importance of being vigilant in the digital world and the methods to stay safe
The creative departments will be overseen in the interim by Nick Rowland, the Executive Creative Director, and Marco Bezerra, the Executive Creative Director for VMLY&R Commerce
e4m Staff Oct 20, 2023 8:22 AM
‘Be Choosy 2.0’ has been conceptualised by Wonderlb to highlight the platform's 'Interest Matching' feature
exchange4media Staff Aug 21, 2023 11:20 AM
The ad campaign transports viewers into a future where AI has revolutionized the wedding experience
exchange4media Staff Aug 3, 2023 3:24 PM
As per CEO Simon Cook, there has been a strong engagement across a breadth of Lions, including emerging areas like B2B, Gaming, Commerce and Business Transformation
exchange4media Staff Jun 16, 2023 12:40 PM
Simon ‘Bobby’ Dussart, CEO, Adjust, a global mobile marketing analytics platform, shared with e4m insights from a recent report on mobile app trends, the influence of CTV and more
Shantanu David Apr 11, 2023 9:02 AM
Netizens accuse brand of trying to tarnish the Hindu festival
exchange4media Staff Mar 9, 2023 2:34 PM
The two companies aim to build a gateway for Japanese intellectual properties to reach new global markets
exchange4media Staff Mar 8, 2023 10:37 AM
The scholarship offers a fully-funded place on the Cannes Lions Brand Marketers and Creative Academies
exchange4media Staff Feb 25, 2023 9:31 AM
While his words & thoughts were generated by ChatGPT, his face, image & his world was created using Midjourney
exchange4media Staff Feb 15, 2023 4:35 PM
In a new campaign, Nadia is seen taking part in a one-on-one battle with Zlatan Ibrahimović
exchange4media Staff Jan 9, 2023 2:30 PM
Simonyan, co-founder and director of communications and international relations, SPRING PR, was honoured as 'Global PR Leader of the Year' at e4m PR & Corp Comm Women Achievers Awards
Shrabasti Mallik Nov 29, 2022 8:58 AM
Our fortnightly review of the best ads released between October 16 and 31
exchange4media Staff Nov 3, 2022 9:08 AM
At the 3rd edition of e4m PR & Corp Comm Women Achievers Summit, Tatevik Simonyan, Co-founder, Director of Communications, Spring PR, spoke about new age media opening up avenues for communication
exchange4media Staff Oct 28, 2022 4:54 PM
In keeping with H&M Move and Zlatan’s mission to get the whole world and everybody moving
exchange4media Staff Oct 20, 2022 3:43 PM
Guest Column: L. Adimoolam, Publisher – Dinamalar, writes on the Audit Bureau of Circulation resuming its audit and the power of regional print media
L. Adimoolam Sep 26, 2022 8:31 AM
Cook speaks to Naziya Alvi Rahman, Editor, e4m, about bringing the festival back on ground after two years & more
Naziya Alvi Rahman Jun 21, 2022 5:34 PM
L Adimoolam, Business Director, says the media house had got several requests for a physical edition in the capital
exchange4media Staff Jun 1, 2022 12:31 PM
The shortlist juries will take part in judging entries remotely
exchange4media Staff May 14, 2022 8:01 AM
The Festival will again host CMOs in the Spotlight series
exchange4media Staff Apr 28, 2022 11:19 AM
The campaign encourages prospective grooms to declare ‘I #ShareTheLoad’ in their matrimonial profiles
exchange4media Staff Apr 25, 2022 11:51 AM
Most recently, Singh was General Manager of Livguard Energy Technologies Private Limited
exchange4media Staff Mar 2, 2022 3:51 PM
The initiative has been executed in collaboration with Dentsu Group
exchange4media Staff Feb 26, 2022 8:08 AM
The virtual wedding took place on YUG, a Metaverse platform, on 5th Feb 2022 and coincided with the physical event held in Bhopal
exchange4media Staff Feb 7, 2022 7:08 PM
In the second edition of ‘Pride of India Brands 2021’ series, Matrimony.com’s founder & CEO Murugavel Janakiraman shares his success story
Kanchan Srivastava Feb 1, 2022 8:47 AM
Dingemans will serve as a member of the Audit Committee upon joining the Board
exchange4media Staff Jan 31, 2022 12:45 PM
Fujimori is a Panasonic veteran and has been associated with the company for 26 years
exchange4media Staff Nov 15, 2021 1:57 PM
The 360-degree campaign is designed for the brand’s Telugu-speaking audiences
exchange4media Staff Sep 19, 2021 10:00 AM
The Tamil newspaper steps into its 71st year on September 6 today
exchange4media Staff Sep 6, 2021 10:07 AM
To manage company’s all brands including BharatMatrimony, CommunityMatrimony, EliteMatrimony, WeddingBazaar, and Mandap.com
exchange4media Staff Aug 30, 2021 8:55 AM
The acquisition is in line with Matrimony.com's vision to scale up its presence in the North and West regions
exchange4media Staff Jul 7, 2021 1:49 PM
The service will be available on all Dinamalar channels on social media like FB, Twitter and YouTube
exchange4media Staff Jun 22, 2021 9:31 AM
With prices poised to rise up to $730/tonne by Q3, newspaper houses have been strategising to minimise losses at a time when print still recovering from the pandemic
Tasmayee Laha Roy Jun 9, 2021 8:59 AM
When compared to the same period last year, ad volumes saw sizeable growth in April-May 2021 given the industry was better prepared to run their business in a lockdown-like situation
Tasmayee Laha Roy Jun 7, 2021 8:03 AM
IIMIITMatrimony.com is available on the app, mobile site and the desktop
exchange4media Staff Apr 26, 2021 2:05 PM
Prakash Javadekar also said that the government has not endorsed any demand by the INS for the same
exchange4media Staff Mar 22, 2021 8:49 AM
Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine
exchange4media Staff Mar 10, 2021 9:03 AM
Under his new regional remit, Wheeler will lead editorial strategy in English-language regions including Australia, India and South-East Asia
exchange4media Staff Mar 9, 2021 1:10 PM
