Vanilla Films’ Kasturi invites audiences to embrace their inner light
Vanilla Films, creates a poetic brand film rooted in the present with ‘Kasturi’.
imo
How Matrimony.com captured the awkwardness in marriage conversations
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have changed since its inception and more
Singles turn to Olympic-level acrobatics to dodge wedding questions in Matrimony.com ads
The campaign has been created by Wondrlab
Bisleri Limonata ropes in Aditya Roy Kapur as ambassador
Aditya Roy Kapur features in the brand’s latest campaign #doublethechill
ABC vs RNI: Choose your credibility yardstick
Guest Column: L Adimoolam, Publisher, Dinamalar, decodes the mechanism, impact and meaning of ABC and RNI for the publishing industry
Issue not with Google's billing system, but its implementation: Murugavel Janakiraman
Murugavel Janakiraman, Founder and CEO of Matrimony.com shares his views on the recent delisting of apps from the Google Play Store, the plans in store for Matrimony.com and more
The ‘Cadbury girl' made me feel the magic of storytelling
In today’s edition of our Women’s Day series, Amit Wadhwa, CEO, Dentsu Creative India, shares his admiration for the incredible women in advertising and his pillars of support – his mother and wife
'An industry doubt that needs clarity'
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
India vs Afghanistan T20 series: Viacom18 ropes in 13 sponsors
The 13 sponsors are collectively for both TV and digital
Matrimony.com ropes in Vidya Balan to alert people about online frauds
In the campaign video, Vidya Balan talks about online frauds explaining the importance of being vigilant in the digital world and the methods to stay safe
Laurent Simon steps down as Chief Creative Officer at VMLY&R
The creative departments will be overseen in the interim by Nick Rowland, the Executive Creative Director, and Marco Bezerra, the Executive Creative Director for VMLY&R Commerce
Oraimo ropes in Mrunal Thakur
The move is aimed at broadening the horizon of the brand
Bharat Matrimony closes the distance between like-minded couples in new ad campaign
‘Be Choosy 2.0’ has been conceptualised by Wonderlb to highlight the platform's 'Interest Matching' feature
Wondrlab creates a vision of marriages in 2050 in its campaign for Bharatmatrimony
The ad campaign transports viewers into a future where AI has revolutionized the wedding experience
Cannes Lions 2023 receives 26,992 entries, 6% up from last year
As per CEO Simon Cook, there has been a strong engagement across a breadth of Lions, including emerging areas like B2B, Gaming, Commerce and Business Transformation
Advertisers are increasing focus on optimisation to reach high-value users: Simon Dussart
Simon ‘Bobby’ Dussart, CEO, Adjust, a global mobile marketing analytics platform, shared with e4m insights from a recent report on mobile app trends, the influence of CTV and more
Bharat Matrimony urges all to make Holi safer for all, faces backlash on social media
Netizens accuse brand of trying to tarnish the Hindu festival
Animoca Brands Japan invests in Rainshine Global Inc
The two companies aim to build a gateway for Japanese intellectual properties to reach new global markets
Lions Scholarship launched to support emerging creative talent
The scholarship offers a fully-funded place on the Cannes Lions Brand Marketers and Creative Academies
BharatMatrimony creates Valentine’s campaign with AI entity Aaditya Iyer
While his words & thoughts were generated by ChatGPT, his face, image & his world was created using Midjourney
H&M Move signs women’s football legend Nadia Nadim
In a new campaign, Nadia is seen taking part in a one-on-one battle with Zlatan Ibrahimović
PR professionals are now becoming strategic advisors for organisations: Tatevik Simonyan
Simonyan, co-founder and director of communications and international relations, SPRING PR, was honoured as 'Global PR Leader of the Year' at e4m PR & Corp Comm Women Achievers Awards
Best ads of the fortnight: BharatMatrimony plays it fair, Sabhyata salutes women in power
Our fortnightly review of the best ads released between October 16 and 31
'In the era of fake news, PR professionals have a responsibility towards their audience'
At the 3rd edition of e4m PR & Corp Comm Women Achievers Summit, Tatevik Simonyan, Co-founder, Director of Communications, Spring PR, spoke about new age media opening up avenues for communication
Zlatan kicks off committment to H&M Move as global brand mover
In keeping with H&M Move and Zlatan’s mission to get the whole world and everybody moving
BharatMatrimony celebrates love this Karwa Chauth
The film has been conceptualised by Wondrlab
Is it the sunrise for the language print media?
Guest Column: L. Adimoolam, Publisher – Dinamalar, writes on the Audit Bureau of Circulation resuming its audit and the power of regional print media
It’s a joy to be together again: Cannes Lions CEO Simon Cook
Cook speaks to Naziya Alvi Rahman, Editor, e4m, about bringing the festival back on ground after two years & more
BharatMatrimony urges brides and grooms to #BeChoosy in new campaign
The film has been created by Wondrlab
Dinamalar starts printing Chennai edition in Delhi
L Adimoolam, Business Director, says the media house had got several requests for a physical edition in the capital
Cannes Lions 2022: 9 from India on shortlist jury
The shortlist juries will take part in judging entries remotely
Cannes Lions 2022 announces list of speakers
The Festival will again host CMOs in the Spotlight series
Ariel India ‘See Equal’ campaign makes its way into matrimonial classifieds
The campaign encourages prospective grooms to declare ‘I #ShareTheLoad’ in their matrimonial profiles
Vinay Pratap Singh joins Massimo Batteries as Business Head
Most recently, Singh was General Manager of Livguard Energy Technologies Private Limited
BharatMatrimony says ‘Pehle Padhai Phir Shaadi’ in campaign with MS Dhoni
The initiative has been executed in collaboration with Dentsu Group
Coca-Cola, ITC & Wavemaker create unique experiences for India's first metaverse wedding
The virtual wedding took place on YUG, a Metaverse platform, on 5th Feb 2022 and coincided with the physical event held in Bhopal
‘The purpose of Matrimony.com is to build a better Bharat with happy marriages’
In the second edition of ‘Pride of India Brands 2021’ series, Matrimony.com’s founder & CEO Murugavel Janakiraman shares his success story
WPP appoints Simon Dingemans to Board as Non-Executive Director
Dingemans will serve as a member of the Audit Committee upon joining the Board
Cannes Lions announces 2022 Jury Presidents
The Festival is now open for entries
Panasonic India names Fumiyasu Fujimori as Divisional Director, Consumer Sales
Fujimori is a Panasonic veteran and has been associated with the company for 26 years
Mahesh Babu stars in Jeevansathi.com's new campaign
The 360-degree campaign is designed for the brand’s Telugu-speaking audiences
Dinamalar reverts to black-and-white to mark 70th anniversary
The Tamil newspaper steps into its 71st year on September 6 today
Wondrlab bags Matrimony.com’s integrated communications mandate
To manage company’s all brands including BharatMatrimony, CommunityMatrimony, EliteMatrimony, WeddingBazaar, and Mandap.com
Matrimony.com to acquire a 100% stake in ShaadiSaga
The acquisition is in line with Matrimony.com's vision to scale up its presence in the North and West regions
Dinamalar launches 24X7 live video news broadcast online
The service will be available on all Dinamalar channels on social media like FB, Twitter and YouTube
Publishers economize as newsprint prices soar
With prices poised to rise up to $730/tonne by Q3, newspaper houses have been strategising to minimise losses at a time when print still recovering from the pandemic
Print better prepared in lockdown 2.0, clocks better ad volumes
When compared to the same period last year, ad volumes saw sizeable growth in April-May 2021 given the industry was better prepared to run their business in a lockdown-like situation
Matrimony.com launches exclusive matchmaking service for IIT, IIM graduates
IIMIITMatrimony.com is available on the app, mobile site and the desktop
No proposal for law to make Google, FB share ad revenue with publishers: I&B min
Prakash Javadekar also said that the government has not endorsed any demand by the INS for the same
How BMW used OOH to build up excitement around their new model launch
Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine