Bisleri returns as official hydration partner for Tata Mumbai Marathon 2026
Bisleri will have an on-ground presence at the marathon with hydration stations and mist zones
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Govt proposes a unified system to address misleading ads
This is in response to the SC's criticism of the government last month for failing to file enough complaints about corporations' deceptive health claims
Same student with 2 ranks? Coaching institute's print ad shows hilarious 'glitch'
Netizens are surprised at a print ad by Narayana Educational Institutions that featured the same student with AIR of 1 and 11
Don’t claim ‘100% fruit juice’, say ‘reconstituted’ instead: FSSAI to beverage brands
The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
Bisleri is making hydration cool: Tushar Malhotra
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, talks about how the brand's marketing efforts have led to its enduring presence in the Indian markets
Bisleri Limonata ropes in Aditya Roy Kapur as ambassador
Aditya Roy Kapur features in the brand’s latest campaign #doublethechill
Now, Kerala court summons Baba Ramdev over misleading ads
Baba Ramdev and Acharya Balkrishna have been asked to appear before the court on June 3 in a case about a complaint regards its ads published in English and Malayalam dailies
Healthcare has more violative ads than illegal offshore betting: ASCI
According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer promotions contributing to 81% of cases
Patanjali case: Tables turned on IMA over comments about SC
The Supreme Court has taken exception to IMA President RV Asokan’s comments in an interview about the Court’s criticism of the practices of doctors
Patanjali misleading ads case: SC refuses to accept Baba Ramdev's apology
The apex court has now ordered Baba Ramdev and Patanjali Ayurved Managing Director Acharya Balkrishna to file fresh responses. Next hearing on April 10
IPL 2024: Bisleri becomes hydration partner of 5 teams
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
Bisleri elevates Tushar Malhotra to Director of Sales & Marketing
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
SC order does not have any bearing on our business operations: Patanjali Foods
In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them
SC issues contempt notice to Patanjali, restrains firm from issuing misleading ads
The entire country is taken for a ride, says the court while passing the order on the misleading ads
We are doubling our business size year-on-year: Tushar Malhotra, Bisleri
Tushar Malhotra, Head of Marketing, Bisleri, shares insights on the brand’s recent campaign Bisleri @Doorstep, the media mix and more
Ayodhya Ram Mandir ceremony: MIB issues advisory to curb misleading content
MIB has said unverified, provocative and fake messages were being circulated regarding the Ayodhya Ram Mandir ceremony, especially on social media
Coaching ads: CCPA guidelines to bring transparency, share brand experts
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
CCPA drafts guidelines to curb misleading coaching institute ads
The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium
Deepika Padukone turns 38: A look at her global brand journey
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
Deepika Padukone fits the bill to cut through cohorts: Tushar Malhotra, Bisleri
Tushar Malhotra, Head of Marketing at Bisleri, spoke to e4m on the brand’s latest campaign and the other associations
Bisleri ropes in Deepika Padukone as global brand ambassador
Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp
SC warns Patanjali against making false claims against allopathy in its ads
The court also asked the government to come back with a proposal to tackle misleading medical advertisements
'Bisleri’s Vedica is a premium brand for discerning consumers'
At the launch of 'Vedica Himalayan Sparkling Water', Bisleri International's Vice Chairperson Jayanti Khan Chauhan & CEO Angelo George spoke about the company's expansion plans, growth targets & more
Lost in translation? The curious case of agencies and ASCI guidelines
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
Bisleri partners with Dulquer Salmaan-starrer 'King of Kotha'
The move is aimed at strengthening the brand’s connect in South India
Bisleri forges 2-year deal with Ultimate Table Tennis League as hydration partner
The partnership is part of the brand’s #CarryYourGame campaign
'Digital media will play a large part in Bisleri's new campaign'
Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with IPL
Bisleri says #CarryYourGame with a focus on hydration
The digital campaign features athletes Lovlina Borgohain, Manpreet Singh, Ashwini Ponappa, and Nishad Kumar
Aisle advocates slow dating in its latest campaign 'careful before committing'
Urges people to get to know someone before a relationship
Former Rajya Sabha MP Syed Zafar Islam joins enba jury
He is the national spokesperson for the BJP and a former member of the upper house of parliament from the Uttar Pradesh constituency
Bisleri signs three-year deal with Delhi Capitals
The mineral water brand will be the Official Hydration Partner of the team
Bisleri is the Official Hydration Partner of Delhi Capitals
The three-year partnership is set to begin with this year’s cricketing season
Bisleri goes global, sets up first overseas operations in UAE
The brand has partnered with Gulf company Nasser Abdulla Lootah Group to strengthen Bisleri International's presence across Dubai, Sharjah and Abu Dhabi
Bisleri unveils digital campaign for delivery at-home app
The first of the three ad films has a quirky take on ordering water through the app
Bisleri teams up with Mumbai Indians as hydration partner
This will be a three-year partnership
Bisleri teams up with Gujarat Titans
The brand will be the Official Hydration Partner for three years
In discussion with Bisleri: Tata Consumer on acquisition reports
Tata Consumer said the company will make an appropriate announcement as and when any such requirement arises
Bisleri to be acquired by Tata Consumers Products: Reports
The acquisition is reported to be worth Rs 6,000-7,000 crore
Education sector & influencers lead advtg violations: ASCI half-yearly report
According to the report, there has been a 14% rise in the number of complaints as compared to 2021-22
Hero ISL is back after 2-year-long hiatus
The league has released a campaign film to mark the occasion
Best ads of the fortnight: Aisle pooh-poohs casual dating apps & DaMENSCH gets meta
Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew
Anjana Ghosh of Bisleri takes over as CEO of Xotik Frujus
Ghosh has the right kind of experience and a strong FMCG connect, which can be instrumental in taking our business to new heights, said Chairman & Founder Rajeev Sehgal
Parimatch News announced as sponsor of ISL’s Chennaiyin FC
Parimatch News is a sports, e-sports and entertainment outlet
Anjana Ghosh moves out of Bisleri
Ghosh, who held the post of Director-Marketing & Business Development at Bisleri, is currently taking a break before deciding on her next move
Aisle appoints Nabila Tazyeen as Head of Content and Communications
Tazyeen will focus on impacting Aisle’s popularity and growth through strategic and creative storytelling
Govt issues guidelines for misleading ads; to impose up to Rs 50 lakh fine for violation
According to the guidelines, advertisements for junk foods shall not be aired during a programme meant for children or on a channel meant exclusively for children
You have to be distinct to get noticed & yet simple and quirky enough: Angelo George
George, CEO, Bisleri International, delivered a special address on 'Strengthening Brand Love' at the e4m Pitch CMO Summit 2022
Bisleri’s Vedica appoints Dino Morea as brand ambassador
Launches campaign with the actor, ##FullOfAltitude
Apollo’s #GoTheDistance Heroes initiative is extraordinary: Vijay Barse
Apollo Tyres celebrates inspiring personalities of the sporting world. Barse, who inspired the Amitabh Bachchan-starrer ‘Jhund’, first hero to appear in the campaign
Style Island onboards Vikrant Sihotra as National Sales Head
His previous stint was with brands like Amway India and Avon