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This is in response to the SC's criticism of the government last month for failing to file enough complaints about corporations' deceptive health claims
e4m Staff Aug 12, 2024 2:05 PM
Netizens are surprised at a print ad by Narayana Educational Institutions that featured the same student with AIR of 1 and 11
e4m Staff Jun 11, 2024 5:17 PM
The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
Payal Gwalani Jun 7, 2024 7:22 PM
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, talks about how the brand's marketing efforts have led to its enduring presence in the Indian markets
Payal Gwalani Jun 5, 2024 2:59 PM
Aditya Roy Kapur features in the brand’s latest campaign #doublethechill
e4m Staff Jun 5, 2024 11:45 AM
Baba Ramdev and Acharya Balkrishna have been asked to appear before the court on June 3 in a case about a complaint regards its ads published in English and Malayalam dailies
According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer promotions contributing to 81% of cases
e4m Staff May 22, 2024 4:07 PM
The Supreme Court has taken exception to IMA President RV Asokan’s comments in an interview about the Court’s criticism of the practices of doctors
The apex court has now ordered Baba Ramdev and Patanjali Ayurved Managing Director Acharya Balkrishna to file fresh responses. Next hearing on April 10
e4m Staff Apr 3, 2024 10:52 AM
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
Tanzila Shaikh Feb 29, 2024 3:16 PM
In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them
e4m Staff Feb 28, 2024 6:06 PM
The entire country is taken for a ride, says the court while passing the order on the misleading ads
e4m Staff Feb 27, 2024 6:50 PM
Tushar Malhotra, Head of Marketing, Bisleri, shares insights on the brand’s recent campaign Bisleri @Doorstep, the media mix and more
Aryan Khanna Jan 31, 2024 12:49 PM
MIB has said unverified, provocative and fake messages were being circulated regarding the Ayodhya Ram Mandir ceremony, especially on social media
e4m Staff Jan 20, 2024 6:10 PM
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
Chehneet Kaur Jan 15, 2024 1:18 PM
The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium
Chehneet Kaur Jan 10, 2024 8:49 AM
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
Sohini Ganguly Jan 5, 2024 7:40 AM
Tushar Malhotra, Head of Marketing at Bisleri, spoke to e4m on the brand’s latest campaign and the other associations
Tanzila Shaikh Dec 21, 2023 11:52 AM
Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp
e4m Staff Dec 21, 2023 10:27 AM
The court also asked the government to come back with a proposal to tackle misleading medical advertisements
e4m Staff Nov 21, 2023 7:12 PM
At the launch of 'Vedica Himalayan Sparkling Water', Bisleri International's Vice Chairperson Jayanti Khan Chauhan & CEO Angelo George spoke about the company's expansion plans, growth targets & more
Kanchan Srivastava Oct 6, 2023 8:40 AM
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
Tanzila Shaikh Sep 21, 2023 7:50 AM
The move is aimed at strengthening the brand’s connect in South India
exchange4media Staff Aug 25, 2023 2:15 PM
The partnership is part of the brand’s #CarryYourGame campaign
exchange4media Staff Jul 13, 2023 1:25 PM
Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with IPL
Aditi Gupta May 10, 2023 8:10 AM
The digital campaign features athletes Lovlina Borgohain, Manpreet Singh, Ashwini Ponappa, and Nishad Kumar
exchange4media Staff May 6, 2023 9:12 AM
He is the national spokesperson for the BJP and a former member of the upper house of parliament from the Uttar Pradesh constituency
exchange4media Staff Mar 16, 2023 8:40 AM
The mineral water brand will be the Official Hydration Partner of the team
exchange4media Staff Mar 2, 2023 2:34 PM
The three-year partnership is set to begin with this year’s cricketing season
exchange4media Staff Mar 2, 2023 2:16 PM
The brand has partnered with Gulf company Nasser Abdulla Lootah Group to strengthen Bisleri International's presence across Dubai, Sharjah and Abu Dhabi
exchange4media Staff Feb 21, 2023 3:18 PM
The first of the three ad films has a quirky take on ordering water through the app
exchange4media Staff Jan 10, 2023 1:09 PM
The brand will be the Official Hydration Partner for three years
exchange4media Staff Dec 22, 2022 1:05 PM
Tata Consumer said the company will make an appropriate announcement as and when any such requirement arises
exchange4media Staff Nov 24, 2022 5:44 PM
The acquisition is reported to be worth Rs 6,000-7,000 crore
exchange4media Staff Nov 24, 2022 9:57 AM
According to the report, there has been a 14% rise in the number of complaints as compared to 2021-22
exchange4media Staff Nov 16, 2022 11:23 AM
The league has released a campaign film to mark the occasion
exchange4media Staff Sep 29, 2022 3:23 PM
Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew
Mansi Sharma Sep 23, 2022 8:36 AM
Ghosh has the right kind of experience and a strong FMCG connect, which can be instrumental in taking our business to new heights, said Chairman & Founder Rajeev Sehgal
exchange4media Staff Sep 13, 2022 7:01 PM
Parimatch News is a sports, e-sports and entertainment outlet
exchange4media Staff Aug 17, 2022 5:25 PM
Ghosh, who held the post of Director-Marketing & Business Development at Bisleri, is currently taking a break before deciding on her next move
exchange4media Staff Jul 14, 2022 6:21 PM
Tazyeen will focus on impacting Aisle’s popularity and growth through strategic and creative storytelling
exchange4media Staff Jun 20, 2022 1:01 PM
According to the guidelines, advertisements for junk foods shall not be aired during a programme meant for children or on a channel meant exclusively for children
exchange4media Staff Jun 10, 2022 7:11 PM
George, CEO, Bisleri International, delivered a special address on 'Strengthening Brand Love' at the e4m Pitch CMO Summit 2022
exchange4media Staff Mar 28, 2022 8:56 AM
Apollo Tyres celebrates inspiring personalities of the sporting world. Barse, who inspired the Amitabh Bachchan-starrer ‘Jhund’, first hero to appear in the campaign
exchange4media Staff Mar 15, 2022 10:08 AM
His previous stint was with brands like Amway India and Avon
exchange4media Staff Dec 2, 2021 12:44 PM
ISL has brought different stakeholders together in the sport’s ecosystem to revive the glory of Indian football
exchange4media Staff Nov 3, 2021 7:21 PM
