Mahindra Lifespaces onboards The Womb as creative agency
This partnership with The Womb is focused on developing the master brand proposition and its creative approach
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e4m IDMA 2024: Mahindra Automotive wins gold metal for its impressive campaign for Thar
The brand won the gold metal in the ‘Best Data-Driven Marketing Strategy’ sub-category
Viral Oza to step down as CMO of Mahindra Lifespace Developers Ltd
Viral Oza's term with the company ends on 30th September 2024, e4m has learnt
e4m IDMA 2024: Mahindra & Mahindra bags gold for its Bolero Maxx Pik-up campaign
The brand won the gold metal in the ‘Campaign with the Best ROI’ sub-category
Amazon India’s Kedar Ravangave joins Kotak Mahindra Bank
Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India
Mahindra Logistics pays tribute to Kargil war heroes
'Kargil Vijay Run' has been organised in partnership with ultra-runner Sufiya Sufi
Ranveer Singh as Chaturvedi Ji doles out salary advice in Kotak Mahindra Bank ad
The campaign promotes Kotak’s flagship offering, ActivMoney
Manjari Upadhye named CMO of Mahindra & Mahindra’s automotive division
Manjari Upadhye was earlier the Chief Executive Officer at Welspun World
Kotak Mahindra Group seeks new media partner; Rs 100-150 cr account up for grabs
According to sources, while the account encompasses the entire media buying and selling mandate, the group has a strong focus on digital
Abhishek Tiwary returns to KPMG
He will be assuming the role of Global HR Head for Network Delivery at KPMG US (New York), effective from July 8
MS Dhoni drives Swaraj Tractors' new campaign
The ad showcasing Swaraj Target 630 marks the brand's second commercial featuring MS Dhoni
‘Mahindra as a brand has evolved over 75 years & one of the key areas has been technology’
Nalinikanth Gollagunta, CEO-Automotive Division, Mahindra & Mahindra, talks about leading a legacy brand, the dynamic tech-driven brand identity that it is vying for, and more
Club Mahindra talks about the gift of quality time in new brand film
The campaign is live across major leading channels and social media platforms
Kotak Mahindra Bank appoints Prasanna Kotian as Head of Group Corporate Communication
Prior to joining Kotak, Prasanna led Corporate Communication for Visa across India and South Asia
ABP Network’s ‘Ideas of India’ Summit 3.0 opens
Anish Shah, Group CEO and MD, Mahindra Group, and President, FICCI, shares perspective on the pivotal role industries and enterprises will have to play for accelerating national growth
Mahindra & Mahindra hires Swati Khandelwal as SVP and Head - Group Corp Comm
Before this role, Khandelwal has worked with Zee Business as Executive Editor
Dilip Venkatraman gets new role at Tech Mahindra as SVP & Business Head (M&E)
Dilip Venkatraman's previous role at Tech Mahindra was that of Global Head (Media and Entertainment). He will now be based out of New York
AI-driven marketing is transforming everything: Peeyush Dubey, CMO, Tech Mahindra
Peeyush Dubey, Chief Marketing Officer, Tech Mahindra talks about the growing marketing trends and how businesses can leverage innovative approaches to enhance brand presence & drive growth
‘Brands should start investing in building trust'
At the e4m MarTech India Conference 2023, Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra, spoke about technology enabling business for progressive India
Peeyush Dubey joins Tech Mahindra as CMO
Dubey was previously with TheMathCompany, a Bengaluru-based AI analytics solutions firm
Mahindra Finance encapsulates the essence of Diwali in new campaign
The film ‘Main Sambhaal Lungi’ will be on social & digital platforms during the festival of Diwali
Kotak Mahindra General Insurance wants you to gift ‘safety’ to your family this Diwali
The digital advertising campaign is named 'Khushiyon Ka Cover'
Travel brands take the CTV route this festive season
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour
Club Mahindra's new film explores vacations through child’s lens
The #HappyHolidaysHappyFamilies campaign has been launched during Asia Cup
Disney Star bags Rs 150-cr sponsorship from Mahindra Auto for Asia Cup & ICC World Cup
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event
Sonam Pradhan exits Mahindra, set to join Kellogg’s
Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise
Uday Kotak to take on non-executive board member role
In a letter to shareholders, the MD and CEO of Kotak Mahindra Bank has said the bank intends to ‘nurture internal talent that is future-ready’
Mahindra Lifespaces’ new film talks about creating spaces that nurture customers' dreams
The campaign is titled ‘Crafting Life’
Neeraj Agarwal joins Kotak Mahindra Bank as VP-Marketing
He is the founder of Insciple, an EdTech start-up
How travel brands are going the extra mile this summer
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
'Business is all around what you are communicating and what your brand's message is about'
Jagdish Mitra, chief strategy officer and head of growth, Tech Mahindra, delivered the opening keynote at the 13th edition of IPRCCA 2022
RBML's Kedar Apte joins Mahindra Group
Apte will head the company's global operations for the farm equipment sector and two-wheeler business
Keshub Mahindra, Chairman Emeritus of Mahindra & Mahindra, passes at 99
He was the Chairman of Mahindra & Mahindra Group from 1963 to 2012
Mahindra & Mahindra is Delhi Capitals’ Official SUV Partner
Mahindra will be engaging in various on-ground and online activities during the upcoming season
Mahindra is the Official SUV Partner of 4 IPL teams
Partners with Royal Challengers Bangalore, Delhi Capitals, Mumbai Indians, and Rajasthan Royals
Kotak Mahindra Bank names Shruti Singh as AVP – Corp Comm
Her previous stint was with National Payments Corporation of India as External Communications Lead
Mahindra Finance launches campaign for awareness on financial literacy
The ‘money gyaan se jeevan asaan’ campaign has been conceptualized by Social Beat
Unilever’s Rohit Bhasin joins Kotak Mahindra as President & CMO: Report
Bhasin has spent almost 25 years at Unilever
Tractors 'sing' Vande Mataram in new Mahindra film
The new immersive digital film #DeshKiAawaz recreates the national song with the exhaust notes and engine sounds of farming equipment
Sports18 and Mahindra kick off footballing drive to ‘Explore The Impossible’
Mahindra along with Sports18 have come together to showcase the efforts of grassroots heroes
Karthi Marshan to step down as President & CMO of Kotak Mahindra Bank
He will now take on an advisory role
Mahindra Rural Housing Finance appoints Shantanu Rege as MD & CEO
Rege was earlier the COO of the company's rural housing business
Travel and hospitality industry braces for take-off after long pandemic lull
Experts believe ad spending in the hospitality sector can reach pre covid levels this year
MMRC grants branding rights to 5 Metro 3 stations
Reports say that the non-fare revenue generated from the exercise is pegged at Rs 40 crore annually
Kotak appoints Bhavnish Lathia as Chief of Customer Experience
Lathia comes with 25 years of global experience, including 18 years at Amazon
Rediffusion creates ‘Bharat’ - a commemorative India font for 75 years
The font was launched over the Independence Day weekend by Mahindra Group Chairman Anand Mahindra
On Father’s Day, Kotak Business Banking celebrates bond between Ranveer and his dad
Tonic Worldwide, in association with Swaraj Productions, has created the film
Mahindra Manulife Mutual Fund appoints Anthony Heredia as MD & CEO
Heredia will succeed Ashutosh Bishnoi, who retired on March 31
Kotak Bank unveils campaign with Sonam Kapoor & Keerthy Suresh
The creative and script have been developed by marketing agency Ripple Links
Kotak Life’s new campaign urges people to secure their future with timely life insurance
The campaign #KaroLifeKiSearchShuru aims to create awareness amongst people who tend to procrastinate their decision to secure the future of their loved ones