mobile
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes how the influence of mobile advertising is undeniable & why advertisers need to adopt best practices in this arena
Shantomoy Ray Aug 5, 2024 9:20 AM
The campaign film features a series of Hyundai cars driven by a diverse set of customers
e4m Staff Jun 22, 2024 8:54 AM
AI dominated conversations at the e4m Pitch CMO Summit 2024 where panellists spoke about rewriting the marketing playbook in the era of artificial intelligence
e4m Staff Jun 10, 2024 7:14 PM
The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI
Arijeet Talapatra, CEO, Tecno Mobile India, speaks to e4m on the brand’s journey in India, being glocal, the affordable proposition and addressing needs of consumers across segments
Simran Sabherwal Jun 5, 2024 8:45 AM
Prior to this, Aditya Babbar was Senior Director-Head Product & Marketing at the company
e4m Staff Mar 4, 2024 10:41 AM
Mouni Roy will play a pivotal role in BlackZone's advertising campaigns, branding endeavours, and social media activities over the coming year
e4m Staff Feb 20, 2024 2:23 PM
It’s anticipated that 35-40 Mn users will stream IPL on their JioPhone and JioBharat devices
NATIVE CONTENT Jan 25, 2024 11:09 AM
IPL 2023 on television witnessed staggering growth across key market and audience segments unlocking new doors for advertisers ahead of IPL 2024
NATIVE CONTENT Jan 23, 2024 11:07 AM
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
Sohini Ganguly Dec 15, 2023 8:39 AM
A panel of experts at the e4m Screenage Conference deliberated on how AI has been transforming the art of storytelling
Industry leaders discussed the many transformations in mobile advertising and how brands can leverage them in the digital space at the Screenage conference
e4m Staff Nov 30, 2023 8:57 AM
Abhishek Joshi, the head of ShemarooMe in a fireside chat with Kurate Digital Consulting's Uday Sodhi spoke about 'Mobile-OTT Fusion' at e4m Screenage Conference 2023
e4m Staff Nov 30, 2023 8:28 AM
While Mindshare India walked away with Agency of the Year award, Aditya Birla Group was adjudged the Mobile Marketer of the Year
e4m Staff Nov 29, 2023 9:24 PM
Industry heads and experts to deliberate on data-driven insights, ethical marketing practices, fusion of creativity and technology, and the impact of emerging technologies
e4m Staff Nov 29, 2023 8:25 AM
An esteemed panel comprising industry heads and experts will convene to choose the final winners across categories
e4m Staff Nov 16, 2023 8:57 AM
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
Kanchan Srivastava Nov 10, 2023 8:58 AM
The launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space
e4m Staff Oct 19, 2023 6:50 PM
As per Kantar’s ‘Communicating with Rural Bharat’ report, 69% advertisers said they plan for rural markets separately
e4m Staff Oct 17, 2023 12:34 PM
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research
Kanchan Srivastava Oct 12, 2023 8:23 AM
As per ASCI, the case has been referred to the Central Consumer Protection Authority
Tanzila Shaikh Oct 4, 2023 2:27 PM
Viewing Vertical mode, data-saving option and AI-based video clarity enhancements are some of these features
The comeback of two banned games – Free Fire and BGMI – can be a shot in the arm for the country's gaming ecosystem in light of the recent 28% GST levy
Shantanu David Sep 8, 2023 9:03 AM
With over 2000 teams participating, the series will be streamed on JioCinema starting August 17
exchange4media Staff Aug 14, 2023 11:26 AM
The platform is offering free viewing, innovative formats & targeting options
NATIVE CONTENT Aug 3, 2023 1:08 PM
As per reports, the Belgian government-owned telco is said to be looking at acquiring 58% promoter stake
exchange4media Staff Jul 18, 2023 10:04 AM
As part of the association, SpiceJet aircraft would be branded in the colours of TECNO's latest innovation, PHANTOM V Fold 5G
exchange4media Staff May 5, 2023 2:43 PM
Shah, Lead Marketing Communication & Digital at Renault India, talks about the brand's IPL strategy for the year and faith in television as a medium
Tanzila Shaikh May 4, 2023 9:00 AM
While some industry players see this as a cause for concern for digital advertising, others say the allocation of funds for mobile ads won’t be impacted as of now
Kanchan Srivastava Apr 25, 2023 9:22 AM
Simon ‘Bobby’ Dussart, CEO, Adjust, a global mobile marketing analytics platform, shared with e4m insights from a recent report on mobile app trends, the influence of CTV and more
Shantanu David Apr 11, 2023 9:02 AM
Drop in data & news consumption, decline in sales of mobile phones and flattening of internet growth cited as prime reasons
Kanchan Srivastava Feb 20, 2023 9:08 AM
Prior to the new assignment, Khatri was the Vice-President and head of operation of the passenger vehicle business at Tata Motors
exchange4media Staff Feb 9, 2023 1:23 PM
According to Data.ai’s ‘State of Mobile Report’, riding high on cricket, Hotstar attracted the most active and engaging users in India in the past year
exchange4media Staff Jan 16, 2023 8:17 AM
e4m Screenage Conference 2022 saw industry heads share interesting instances when they used technology to innovatively promote their brands
exchange4media Staff Nov 25, 2022 8:51 AM
The agency was awarded for its premium-quality mobile marketing services
exchange4media Staff Nov 24, 2022 7:04 PM
At the e4m Mobile Marketing Conference, 2022, Co-Founder of Fandrum Samridhi Katyal engaged in a fireside chat about how brands could leverage fanbase
exchange4media Staff Nov 24, 2022 1:09 PM
At e4m Screenage Conference 2022, Girish Kalyanaraman, Vice President and Brand Operations Leader, Indian subcontinent, Procter & Gamble, spoke on ‘Making Mobile Technologies Work for Brands’
exchange4media Staff Nov 23, 2022 4:53 PM
Panellists at the e4m Screenage Conference delved into the topic 'Mobile Marketing Metrics that Matter'
exchange4media Staff Nov 23, 2022 2:05 PM
At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused
exchange4media Staff Nov 22, 2022 4:18 PM
Minister of Communication Ashwini Vaishnaw has said the government is working towards simplifying the licence regime for all telecom players
exchange4media Staff Oct 3, 2022 7:53 AM
Attrimob and Apptomizer help in accurate targetting, aiding clients reach their precise audience
exchange4media Staff Sep 21, 2022 10:02 AM
Times Wishlist is a one-of-a-kind campaign that asks consumers what brands and products they want during the festive period
exchange4media Staff Sep 19, 2022 10:53 AM
The gaming application was removed from Google Play Store and Apple App Store on July 28
Shantanu David Aug 9, 2022 8:38 AM
Experts say locked phone screens offer endless possibilities for brands, but caution that the space should be used mindfully to attract customers and ensure they are not annoyed or overwhelmed
Shantanu David Aug 2, 2022 8:30 AM
