Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
YouTube has launched two new options for advertisers - Pause Ads and Branded QR Code
Vishwanath Sachdev is a former editor of Navbharat Times
Raj Mohan Srinivasan has over three decades of experience across organizations like IBM, Oracle and an entrepreneurial venture
The venture is set to premiere on 19th July at 7:00 PM exclusively on Club FM Radio
Subrata brings a wealth of experience and a proven track record of driving exceptional growth and delivering multimillion-dollar revenue gains
Varghese Chandy, VP, Marketing & Ad Sales, Malayala Manorama, shares his thoughts on R Rajmohan, CMO - North and East, Malayala Manorama, hanging up his boots
R Rajmohan has been Malayala Manorama's Chief Marketing Officer( North & East) & Head- Special Projects for the past nine years
With badges and blue ticks available for purchase, the LinkedIn Top Voice invite may be just another hollow token of honour, say industry seniors
Amazon Web Services' Purnima Sahni Mohanty delivered a special address on the role of communication in brand building at e4m PR and Corp Comm 40 Under 40 Awards
Rammohan Sundaram, President - Integrated Media, DDB Mudra Group, has taken to social media on why he let go of his LinkedIn badge
Kumar and Pai have announced that they will not renew their contract after it expires in June this year
Naresh Mohan, who served as the President of Indian Newspaper Society from 1990 to 1991, passed away at age 82 after being hospitalised for multi-organ failure
Uday Mohan to be Chief Operating Officer of Havas Media India and R. Venkatasubramanian of Havas Play
Mohan holds over 20 years of global working exposure in marketing and communications
According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack of time
This year’s jury chair was led by Purnima Sahni Mohanty, Group Head - Communications, India & South Asia at Amazon Web Services
Prior to this, Mohan Wilson held the role of Director - Marketing, Product & Customer Experience at the company
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences
Industry experts are unanimous that YouTube is well-placed to grow at a rapid pace, revolutionise advertiser relationships and user experience, and present new opportunities to engage audiences
YouTube CEO Neal Mohan said that the platform commits to democratizing access to AI
Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India Brand Conclave 2024
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
The specialised learning sprint has been designed for startup founders and early team members to build a competitive advantage in a crowded market
The CEO and Co-Founder of Snap engaged in a fireside chat with Snap APAC President Ajit Mohan at the company’s inaugural APAC AR Day in Mumbai
Guest Column: Indranil Gupta, Founder-Director & CEO of BrandNEW, remembers ad veteran Aurobindo Mohanty who passed away on October 24
Mohanty was known for his decade-long association with Rasna, first with Mudra and then with Pioma Industries Limited, the parent company of the beverage brand
Kumar will be heading National Retail - Brand Visibility and Positioning
This follows Arjun Mohan’s appointment as the new CEO
This is Mohan's second stint with BYJU'S
She will report into Ranjana Gupta, Lead – Innovation, South Asia
He joins from Max Healthcare after an 11-year stint
The month-long activity commenced on 2nd August 2023
Industry veterans will help the company bolster governance and reporting
The responsibilities will encompass driving the brand's offline (OOH, Radio, Print, TV) and online media strategies
At the Pitch CMO Summit, Delhi, Mohanty, MD & Chief Client Officer - Insights Division, Kantar, spoke about brand purpose and what it means in a world that has been amplified by technology
Sr Journalist Manmohan passed away on June 7, he was 72
The brand will also collaborate with influencers from the fields of nutrition, medicine, and lifestyle
He held key positions in newspapers like The Statesman, Hindustan Times, The Times Of India and The Tribune
Experts speculate that though Meta India clocked good earnings in FY22, it is quite possible that its FY23 ad revenues won't be as good
Keusgen will report to Snap’s APAC President Ajit Mohan
While Mohan has been promoted as MD of Havas Media India, R. Venkatasubramanian is now MD of Havas Play in addition to his current role as President – Investments at Havas Media India
He will drive the company's strategic initiatives, expanding its customer base, and growing its brand presence in India
Prior to joining Insight, Subrahmanya held multiple leadership roles at Atos
Mohan joins a growing list of Indian-origin CEOs at the helm of US-based global giants
Mohan is a long-term deputy of Wojcicki and was always considered a frontrunner for the post
While Mohanty is Creative Head South, Datta is Executive Creative Director
Profit at Rs 237 crore grew by 8%
Mohan will reportedly be in office till January 15
Mohan, CEO, UpGrad, addressed the topic ‘Making Programmatic ads work for edtech platforms’ at the e4m-Xaxis Programmatic Summit held on December 16