The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
Industry observers caution that advertisers need to be worried about click flooding from ads in gaming apps as it can lead to financial and reputational losses against the algorithm
OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version of its predecessor.
The OpenAI CEO posted on X, rubbishing reports of launching a search engine or ChatGPT 5. Instead, today's event may tease updates on ChatGPT and ChatGPT 4
Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen
As per The New York Times, OpenAI and Microsoft used the newspaper’s articles for training AI tech and are responsible for damages amounting to "billions of dollars"
ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety and customer service are areas it needs to work on, share industry observers
Times of India, Hindustan Times, Dainik Bhaskar and The Hindu have safeguarded their websites from OpenAI's web crawler GPTBot, many others to follow suit this week
Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend, says ANA report
At the Pitch CMO Summit 2023 - Delhi Edition, Rahul Singh, Director - Business Development, The Trade Desk, spoke extensively on the opportunities in the Open Internet
Gill, General Manager, The Trade Desk, says much of the broadcasted content is already filtered, and being brand safe and the marquee brands want to be on the open internet
As per the streaming platform, the number of video viewers for the first weekend is more than what was recorded across the entire last season of TATA IPL on digital
Gill, The Trade Desk India General Manager, said the company was exploring and educating leading marketers about programmatic opportunities on the open internet
OpenWeb plans to expand its global presence with new offices in Canada, the Asia-Pacific China (APAC) region, and Europe, Middle East, Africa (EMEA) region
Guest Column: Anirudh Kalia, Global Practice Head - Media at Firstsource, lauds the Indian tech giant for its innovation at the tournament and hopes that BCCI is taking notes
The brands that have come on board include Rolex, Mondelez, Lenovo, LIC, Reserve Bank of India, Jeep & Accenture, Tourism Australia, and Pernod Ricard are for both TV and Digital (Sony LIV)