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The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
e4m Staff Aug 29, 2025 3:48 PM
The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies
e4m Staff Aug 21, 2024 1:15 PM
OpenAI's President and Co-Founder Greg Brockman is also taking a sabbatical through the end of the year
The Opening Ceremony will be presented in English, Hindi, Tamil, and Telugu
e4m Staff Jul 26, 2024 2:51 PM
He will oversee Open Magazine, Fortune, and various new media assets under RPSG Lifestyle Media
Ruhail Amin Jun 17, 2024 12:03 PM
Industry observers caution that advertisers need to be worried about click flooding from ads in gaming apps as it can lead to financial and reputational losses against the algorithm
Shantanu David May 20, 2024 8:54 AM
Ilya Sutskever was also the Chief Scientist of OpenAI and one of the visionaries behind ChatGPT
e4m Desk May 15, 2024 11:27 AM
OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version of its predecessor.
e4m Staff May 14, 2024 9:30 AM
The OpenAI CEO posted on X, rubbishing reports of launching a search engine or ChatGPT 5. Instead, today's event may tease updates on ChatGPT and ChatGPT 4
Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen
Shantanu David Mar 28, 2024 8:36 AM
As per The New York Times, OpenAI and Microsoft used the newspaper’s articles for training AI tech and are responsible for damages amounting to "billions of dollars"
e4m Staff Dec 28, 2023 11:22 AM
ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety and customer service are areas it needs to work on, share industry observers
Shantanu David Dec 27, 2023 8:31 AM
The news report also hinted at the company’s plans to set up an India unit to leverage the growing AI ecosystem in the country
e4m Staff Dec 11, 2023 9:52 AM
Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
Shantanu David Dec 11, 2023 8:20 AM
Altman returns with a new initial board of Bret Taylor (Chair), Larry Summers, and Adam D'Angelo
e4m Staff Nov 22, 2023 2:00 PM
Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content
Kanchan Srivastava Sep 14, 2023 9:13 AM
India’s top digital news publishers gear up to safeguard their intellectual property
Kanchan Srivastava Sep 13, 2023 8:44 AM
Times of India, Hindustan Times, Dainik Bhaskar and The Hindu have safeguarded their websites from OpenAI's web crawler GPTBot, many others to follow suit this week
Kanchan Srivastava Sep 6, 2023 8:33 AM
Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend, says ANA report
Kanchan Srivastava Jul 6, 2023 8:53 AM
At the Pitch CMO Summit 2023 - Delhi Edition, Rahul Singh, Director - Business Development, The Trade Desk, spoke extensively on the opportunities in the Open Internet
exchange4media Staff Jun 21, 2023 1:27 PM
Gill, General Manager, The Trade Desk, says much of the broadcasted content is already filtered, and being brand safe and the marquee brands want to be on the open internet
Shantanu David Jun 14, 2023 8:50 AM
As per the streaming platform, the number of video viewers for the first weekend is more than what was recorded across the entire last season of TATA IPL on digital
exchange4media Staff Apr 3, 2023 12:20 PM
Buxton, Managing Director - Asia (SEA, South Asia and North Asia except JP) at Magnite, talks about the growth of open internet in India, and more
Shantanu David Apr 3, 2023 8:38 AM
With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts
Shantanu David Feb 14, 2023 9:16 AM
Guest Column: Saurabh Singh Kushwah, Digital Product Specialist, explains what makes OpenAI’s GPT-3 so lucrative
Saurabh Singh Kushwah Jan 30, 2023 4:52 PM
As per reports, Microsoft CEO Satya Nadella has termed the partnership with OpenAI a 'shared ambition'
exchange4media Staff Jan 24, 2023 8:29 AM
Microsoft is seemingly readying itself to take on Google in Large Language Model (LLM) chatbots space, observers say
Kanchan Srivastava Jan 17, 2023 2:38 PM
The network has onboarded Hyundai Ionic 5. and Samsonite as co-presenting sponsors and Panasonic as an associate sponsor for Australian Open 2023
exchange4media Staff Jan 12, 2023 12:40 PM
The tournament is set to take place from Dec 31-Jan 7 in Pune
exchange4media Staff Dec 26, 2022 1:11 PM
Sony Sports Network will continue to broadcast Australian Open exclusively on TV and digital platforms
exchange4media Staff Dec 9, 2022 1:56 PM
The matches will also be available on OTT platform SonyLIV
exchange4media Staff Aug 25, 2022 11:07 AM
Gill, The Trade Desk India General Manager, said the company was exploring and educating leading marketers about programmatic opportunities on the open internet
Javed Farooqui Jul 22, 2022 9:12 AM
The Red Lab by Rediffusion releases report explaining government’s Open Network for Digital Commerce
exchange4media Staff Jul 4, 2022 7:16 PM
For this campaign, Criteo partnered with Technology, Humans, and Taste
exchange4media Staff Feb 26, 2022 2:00 PM
The new tool enables publishers the ability to integrate directly with The Trade Desk
exchange4media Staff Feb 16, 2022 11:03 AM
The partnership with the tennis tournament has been extended for the fourth consecutive year from January 31 to February 6, 2022
exchange4media Staff Jan 27, 2022 12:05 PM
OpenWeb plans to expand its global presence with new offices in Canada, the Asia-Pacific China (APAC) region, and Europe, Middle East, Africa (EMEA) region
exchange4media Staff Nov 10, 2021 1:32 PM
In acquiring OpenSlate, DoubleVerify brings together two objective, third-party measurement platforms – both of which are ad-server agnostic
exchange4media Staff Nov 10, 2021 12:31 PM
The main draw of the event, in its 141st edition, will get underway on Star Sports Select between August 30th and September 12th, 2021 from 8:30 PM
exchange4media Staff Aug 30, 2021 3:25 PM
The platform announced its 100% acquisition for a total consideration of Rs 186.4 crore
exchange4media Staff Aug 28, 2021 8:18 AM
Guest Column: Anirudh Kalia, Global Practice Head - Media at Firstsource, lauds the Indian tech giant for its innovation at the tournament and hopes that BCCI is taking notes
Anirudh Kalia Jun 14, 2021 9:15 AM
The commercials of NUMI Paris collection will be aired all through the tournament on the various Star Sports bouquet of channels
exchange4media Staff Jun 8, 2021 4:49 PM
The brands that have come on board include Rolex, Mondelez, Lenovo, LIC, Reserve Bank of India, Jeep & Accenture, Tourism Australia, and Pernod Ricard are for both TV and Digital (Sony LIV)
exchange4media Staff Feb 12, 2021 8:47 AM
The agency will support JIVA Ayurveda and its sub-brands in rebranding to suit their ethos and outlook
exchange4media Staff Dec 15, 2020 10:40 AM
