Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
Vishal Chadha has more than 28 years of experience across organisations such as Britannia, Nokia, Snapdeal and Kohler
During a keynote speech on Day 2 of Goafest 2024, Snap India head Pulkit Trivedi spoke about how Snapchat has been building a “safe and creative space” for the GenZ
SnapChat comes on board as Goafest co-presenter; ISA and IOAA to hold sessions
Chirag Kohli onboarded as Head of Growth
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Snap’s current revenue stands at $1.2 billion; number of daily active users 422 million
Saket Jha Saurabh was previously associated with Meta as their Director and Head of Media Partnerships
Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in India
Snap Inc’s brand-oriented advertising business saw a 3% dip year-over-year
As per the company, the move was to "promote in-person collaboration"
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong challenge to the Big Five, say experts
Amazon has struck a deal with Snap that will let users in the US buy its products directly on SnapChat, media reports say
The CEO and Co-Founder of Snap engaged in a fireside chat with Snap APAC President Ajit Mohan at the company’s inaugural APAC AR Day in Mumbai
Trivedi joins Snap from Google where he was Director of Google Pay - India Business; will report to APAC President Ajit Mohan
At the Pitch CMO Summit Delhi 2023, Snapdeal CEO Himanshu Chakrawarti shared insights on creating a value-driven marketplace for Bharat
Keusgen will report to Snap’s APAC President Ajit Mohan
The move is being viewed as an attempt to woo new users globally amid cut in digital ad spend and stiff competition from other social media platforms like TikTok
Sawa, the Co-founder of Snapmint, lets us in on the BNPL platform's unique proposition, empowering customers to buy commodities with a hassle-free EMI option
Snapchat India ops doubled its revenue in FY22. While globally, it posted almost flat revenue in the December quarter
Raman was previously with Snap Inc where he was the Vertical Lead
Chakrawarti joined Snapdeal a year ago as the president of its marketplace business
Mohan, who will join Snap Inc. as the President of its APAC business, wrote a heartfelt note on LinkedIn about his time at Meta
Gaurav Jain, the former head of growth at Meta India, also joined Snap as its head of emerging business earlier this year
Meta’s massive India growth is in stark contrast to the company’s global performance, having lost nearly $730 billion market cap in 12 months
Prior to joining ShareChat, Jain was the Head of APAC Business Expansion at Snap Inc.
Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts
The feature empowers parents to understand whom their kids speak to without compromising teenagers' autonomy and privacy
The association allows Snapchatters to get ‘Golden Wings’ by using a customised lens
Previously, he was associated with Avian WE as Group Account Director
The company has also roped in Snap’s Peter Naylor, who will serve as VP of Advertising Sales
Snap's GlobalWebIndex has surveyed Snapchatters to compare the platform’s unique daily audience vs. other social platforms
At e4m TechManch 2022, Prashant Halbe, senior creative strategist, India Lead, Snap Inc, spoke about the company’s innovations in camera technology, catering to GenZ and more
Snapchat+ will be available in India at Rs 49 per month
Snapchatters will have access to select snackable content like MTV Roadies, Splitsvilla, Parodize Station and Bad Breakups
Gaurav Jain, Snapchat’s Head of APAC Business Expansion, says the platform is reaching out to advertisers of all sizes across verticals like e-commerce, gaming, CPG, and M&E
Dan Heffernan, Head of Global Agency, APAC
Kaushik will be joining the company as Senior Director for Market Expansion from May 9
The social media company's expansion efforts in India have reached a 100M Snapchatters last year
The platform has added 13 million daily active users in the quarter, the Snap Inc CEO and Co-founder said
The company reported a net profit of Rs 2.9 crore, an increase of 255% from Rs 82.2 lakh in the previous fiscal
Guest Column: Bhatnagar – Head, Strategy and Growth Partnerships, Snapchat India, outlines how gender diversity in STEM fields can help increase productivity and performance
As part of the campaign, Snapdeal is encouraging women to create and share Instagram Reels and YouTube shorts talking about the women who inspired them
The revenue-share program is in early beta testing stage with a small set of US creators
Guest Column: Durgesh Kaushik, Director of India & South Asia Market Development at Snapchat, outlines the growth of Augmented Reality and its impact on businesses
Speaking to analysts during the Q4 earnings call, Chief Executive Officer and Co-Founder Evan Spiegel said the company is using its learnings in India to plan community growth in new geographies
The campaign #BharatKoTaiyaarKartaHaiSnapdeal will reach out to consumers across the country, and is currently live on TV and Digital
The report also highlighted that the users in India spent 4.7 average hours per day on mobile in 2021 compared to 4.5 hours in 2020 and 3.7 hours in 2019
The company has also inked a sales partnership with Httpool, an Aleph Group company, in India to drive its ad monetisation for the region
An alumnus of IIT Kanpur and IIM Bangalore, Chakrawarti brings over 30 years of rich experience in the retail sector in building lifestyle brands