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The film builds on the momentum of the company's ‘India ka Pranam, Har Kisaan ke Naam’ campaign
e4m Staff Sep 5, 2024 12:36 PM
During Reliance Industries’ 47th AGM, Ambani also said Firstpost has become a definitive global news destination from India
e4m Staff Aug 29, 2024 4:04 PM
Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste
e4m Staff Aug 29, 2024 3:26 PM
The brand bagged the award under the ‘Most Effective Use of Digital Analytics’ sub-category
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
NATIVE CONTENT Aug 23, 2024 6:48 PM
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Simran Sabherwal Aug 23, 2024 9:09 AM
Mukherjee will be responsible for creating new products and proprietary solutions that in turn will spur growth for clients, the agency and the industry
e4m Staff Aug 16, 2024 2:45 PM
As per reports, Viacom18 has posted a 75% jump in revenue to Rs 8,032 crore in this FY
With #CreatingMemoriesNeverClicked, the brand has rolled out a user-friendly microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos
e4m Staff Aug 7, 2024 12:57 PM
Prior to this, Monojit Mukherjee was Chief Corporate Affairs Officer at United Breweries Limited (Heineken India)
e4m Staff Aug 2, 2024 11:17 AM
The anthem by Yashraj Mukhate celebrates sportsmanship and camaraderie of team India as they compete for top honours at the 2024 Paris Olympics
e4m Staff Jul 31, 2024 5:11 PM
While distribution methods (terrestrial, cable, satellite, streaming) have changed, the core value of TV, which is mass impact, remains relevant, say experts
Tasmayee Laha Roy Jul 30, 2024 9:06 AM
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
Chehneet Kaur Jul 29, 2024 8:52 AM
The in-house campaign by boAt also features Mukesh Rishi's iconic 'Bulla' character and social media influencer Abdu Rozik
e4m Staff Jul 26, 2024 4:26 PM
Mukesh Rishi has reprised his role from the 1998 cult favourite Gunda in boAt's new ad
e4m Desk Jul 24, 2024 12:09 PM
Prior to this, Ajeet Shukla was Group Executive Creative Director at Dentsu Creative
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
Chehneet Kaur Jul 19, 2024 8:43 AM
Rajput was earlier working as the Editor-in-Chief of the Hindi news channel Surya Samachar
e4m Staff Jul 15, 2024 5:38 PM
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India
Kanchan Srivastava Jul 1, 2024 9:00 AM
Prior to this role, Mukherjee served as Head of Business Development at Ikonz Studios
e4m Staff Jun 28, 2024 6:54 PM
The company has sent an internal mail to the employees informing about the change in leadership, e4m has learnt
e4m Staff Jun 28, 2024 3:41 PM
Previously, Lad honed her journalistic skills at various esteemed organizations
e4m Staff Jun 19, 2024 7:11 PM
Aviral Jain, MD at Kroll, explains how the globalization of entertainment has paved the way for Indian celebrities to become global ambassadors for brands, according to the recent Kroll report
Sohini Ganguly Jun 19, 2024 8:55 AM
Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki, shares insights into the brand’s new campaign ‘Run On What You Love’ and Gen Z as the target audience
Payal Gwalani Jun 17, 2024 8:58 AM
84% of the shareholders approved Manoj Dobhal as CEO who was appointed as the chief executive in May last year
The actor will be seen in Myntra’s ‘Trend IRL’ (trend is real life) campaign
e4m Staff Jun 14, 2024 3:30 PM
Partho Banerje, Senior Executive Officer- Marketing and Sales, Maruti Suzuki, spoke about the ways to create enduring brand relevance and consumer engagement at Pitch CMO Summit 2024
e4m Staff Jun 13, 2024 3:55 PM
The tech innovation on TV showcased the all-new Swift at the Star Sports studios during the epic encounter between India and Pakistan
NATIVE CONTENT Jun 12, 2024 4:14 PM
Pragati Deshmukh previously worked for ZEE5, spearheading multiple successful shows that boosted the platform's viewership
e4m Staff Jun 12, 2024 2:39 PM
Mukesh Agrawal, Co-Founder of The Media Ant, spoke about how media planning landscape has evolved, what startup founders need to know before investing in advtg & tech tools the platform is deploying
Sohini Ganguly Jun 11, 2024 9:06 AM
The campaign announces the launch of a new range within the Castrol EDGE line
e4m Staff Jun 10, 2024 12:21 PM
Ramoji Rao left an indelible mark on all the industries he touched, writes Mukund Setlur, EVP, TV9 Network
Mukund Setlur Jun 9, 2024 3:13 PM
Chandan Mukherji, Director and Senior Vice President of Strategy, Marketing & Communication at Nestle India, delivered a keynote address at Pitch CMO Summit on Friday
Rajput, who started his career in media with 'Doordarshan' in 1995, has nearly 29 years of experience working in the industry
This is the first campaign with SRK as the brand ambassador; the campaign has been conceptualised and created by Havas Worldwide India
e4m Staff Jun 7, 2024 12:46 PM
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
e4m Staff May 29, 2024 11:48 AM
The three-day advertising fest will kickstart on 29 in Mumbai for the first time
The film is built on the insight that people often end their meals with sweets/desserts at home, but this practice is overlooked in lunchboxes
e4m Staff May 27, 2024 4:07 PM
