UK regulator probes X over Grok deepfake images
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
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NowYouKnow ropes in digital creator and actress Anushka Sen as brand ambassador
Her natural behaviour, maintaining personal lists, saving notes and sharing recommendations within her network, closely mirrors the way people actually discover and plan today, the company said
Nykaa appoints Sukhleen Aneja as SVP and Business Head for Kay Beauty
Sukhleen Aneja was most recently the CEO of Brands at Good Glamm
Dhanuka Agritech sows seeds of hope in India's youth for the future of farming
The film builds on the momentum of the company's ‘India ka Pranam, Har Kisaan ke Naam’ campaign
Natalie Cummins named CEO of EssenceMediacom UK
Natalie was with Zenith UK for over 11 years
Moneycontrol is transforming into advanced fintech player: Mukesh Ambani
During Reliance Industries’ 47th AGM, Ambani also said Firstpost has become a definitive global news destination from India
Disney-RIL merger is the beginning of new era in India’s entertainment inc: Mukesh Ambani
Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste
e4m IDMA 2024: Maruti Suzuki India bags gold for its impressive campaign
The brand bagged the award under the ‘Most Effective Use of Digital Analytics’ sub-category
Hyundai bats for creating a world accessible to people with disabilities with ‘Samarth’
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
‘Personalisation means better customer retention; if I retain them, I serve them better’
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Golin promotes Shouvik Prasanna Mukherjee to EVP, Global Creative Innovation
Mukherjee will be responsible for creating new products and proprietary solutions that in turn will spur growth for clients, the agency and the industry
RIL’s M&E revenue up 49% in FY23-24
As per reports, Viacom18 has posted a 75% jump in revenue to Rs 8,032 crore in this FY
Cadbury Celebrations makes keepsakes to create 'memories-never-clicked' this Rakshabandhan
With #CreatingMemoriesNeverClicked, the brand has rolled out a user-friendly microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos
Sanjeev Misra joins Rukam Capital as Advisor
Sanjeev Misra was SVP and Director at Paytm
Charlie Ebdy appointed Chief Strategy Officer at Omnicom Media Group UK
Charlie Ebdy will report to Laura Fenton, CEO of OMG UK
Best ads of the week: Nike embraces villainy, Urban Company blasts blue-collar biases
Creative commercials that impressed us in Week 4 of July
Bacardi names Monojit Mukherjee Director-External Affairs–India, Neighbouring Countries
Prior to this, Monojit Mukherjee was Chief Corporate Affairs Officer at United Breweries Limited (Heineken India)
Indian Men's Hockey Team gets a musical tribute from Yashraj Mukhate
The anthem by Yashraj Mukhate celebrates sportsmanship and camaraderie of team India as they compete for top honours at the 2024 Paris Olympics
Are soaps facing TV rating challenges?
While distribution methods (terrestrial, cable, satellite, streaming) have changed, the core value of TV, which is mass impact, remains relevant, say experts
OTT’s OOH spend is nearly 30% in a year. Why?
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
After Bulla, Tusshar Kapoor channels Golmaal's Lucky to promote boAt's Deadpool Airdopes
The in-house campaign by boAt also features Mukesh Rishi's iconic 'Bulla' character and social media influencer Abdu Rozik
Bulla from Gunda unboxes boAt Deadpool Airdopes in signature ‘khullam-khulla’ style
Mukesh Rishi has reprised his role from the 1998 cult favourite Gunda in boAt's new ad
Ajeet Shukla named National Creative Director and Creative Head-West at Dentsu Webchutney
Prior to this, Ajeet Shukla was Group Executive Creative Director at Dentsu Creative
RIL Q1 revenue up 12%
Profit drops 4% to Rs 17,448 crore
Budget 2024: Radio hopes for licence fee relief, reliable measurement system
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
Mukesh Kumar Rajput named Managing Editor of India News (Haryana-Himachal Pradesh)
Rajput was earlier working as the Editor-in-Chief of the Hindi news channel Surya Samachar
LIC of India, LIC Housing Finance, Maruti Suzuki top advertisers on radio in Q1 2024
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024
Rachel Coffey named Chief Strategy Officer at Initiative UK
Prior to this, Rachel Coffey was with Mindshare for over 13 years
Arun Shukla elevated as Executive VP - Direct Marketing at Kotak Life
Arun Shukla is with the company for over 11 years
Shark Tank row: Sponsors mum over startups’ plight
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India
Kunal Mukherjee appointed as Head of Marketing at GIFT City
Prior to this role, Mukherjee served as Head of Business Development at Ikonz Studios
As Avinash Pandey exits ABP Network, his team to now report to Dhruba Mukherjee
The company has sent an internal mail to the employees informing about the change in leadership, e4m has learnt
Urban Gourmet India ropes in Mukta Lad as Head of Communications
Previously, Lad honed her journalistic skills at various esteemed organizations
We saw 36 brands fusing South & Bollywood for endorsements in 2023: Aviral Jain, Kroll
Aviral Jain, MD at Kroll, explains how the globalization of entertainment has paved the way for Indian celebrities to become global ambassadors for brands, according to the recent Kroll report
‘The new-age buyer makes sustainable choices but also lives life to the fullest’
Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki, shares insights into the brand’s new campaign ‘Run On What You Love’ and Gen Z as the target audience
Dish TV shareholders reject appointments of 2 independent directors
84% of the shareholders approved Manoj Dobhal as CEO who was appointed as the chief executive in May last year
Myntra appoints Shah Rukh Khan as brand ambassador
The actor will be seen in Myntra’s ‘Trend IRL’ (trend is real life) campaign
Customer centricity needs tech & data to appeal to customer appropriately: Partho Banerjee
Partho Banerje, Senior Executive Officer- Marketing and Sales, Maruti Suzuki, spoke about the ways to create enduring brand relevance and consumer engagement at Pitch CMO Summit 2024
Star Sports redefines live sports broadcast with AR-powered launch for Maruti Suzuki Swift
The tech innovation on TV showcased the all-new Swift at the Star Sports studios during the epic encounter between India and Pakistan
Zee Studios appoints Pragati Deshmukh as Head of Content
Pragati Deshmukh previously worked for ZEE5, spearheading multiple successful shows that boosted the platform's viewership
KukuFM unveils Kuku character in collaboration with Madison Media Omega
The six-part ad film series has been created by Studio Eeksaurus
SMBs contribute to 60-70% of our business: Mukesh Agrawal, The Media Ant
Mukesh Agrawal, Co-Founder of The Media Ant, spoke about how media planning landscape has evolved, what startup founders need to know before investing in advtg & tech tools the platform is deploying
Castrol’s new TVC has SRK sharing the mantra for staying ahead
The campaign announces the launch of a new range within the Castrol EDGE line
Ramoji Rao’s legacy will continue to inspire future generations: Mukund Setlur
Ramoji Rao left an indelible mark on all the industries he touched, writes Mukund Setlur, EVP, TV9 Network
'For a consumer, every interaction with a brand is an opportunity to experience it'
Chandan Mukherji, Director and Senior Vice President of Strategy, Marketing & Communication at Nestle India, delivered a keynote address at Pitch CMO Summit on Friday
Mukesh Rajput moves on from Surya Samachar as its Editor-in-Chief
Rajput, who started his career in media with 'Doordarshan' in 1995, has nearly 29 years of experience working in the industry
Muthoot FinCorp launches campaign with Shah Rukh Khan
This is the first campaign with SRK as the brand ambassador; the campaign has been conceptualised and created by Havas Worldwide India
Best ads of the week: KJo's Myntra sabotage, Star Sports' mauka for an apology
Ads that impressed us in Week 4 of May
Muthoot Pappachan Group gets Shah Rukh Khan as brand ambassador
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
Goafest 2024: Industry leaders to share insights & experiences
The three-day advertising fest will kickstart on 29 in Mumbai for the first time