Meta is considering banning news from social media in Australia over payment of licensing fees. A similar move in India could put small news media outlets at a disadvantage, say industry watchers
The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards first-party data and consumer privacy protocols
India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and LS polls will turn the tide
The English daily Free Press Journal or FPJ placed a front-page ad on January 1, hinting at an alleged age-old industry practice of including numbers of unsold copies to inflate circulation figures
From adapting to a world without third-party cookies to the rise of Connected TV (CTV), these trends have not just influenced our present – they pave the way for the future
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web Programmatic, which is a $88 billion global market
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q1 FY24. Veterans from the industry share the cause & effect of the situation
Times of India, Hindustan Times, Dainik Bhaskar and The Hindu have safeguarded their websites from OpenAI's web crawler GPTBot, many others to follow suit this week
The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad revenue, share industry observers
The Vice President - Publisher & Platform Solutions (Asia) spoke to e4m about the stringent process of onboarding publishers and how it builds trust among advertisers
Taylor Owen, Beaverbrook Chair of Media, Ethics and Communication, Max Bell School of Public Policy, McGill University, was speaking at the second edition of e4m-DNPA virtual roundtable
The search giant has said this in response to a story by exchange4media on Thursday that talked about digital news publishers’ demand for a higher share in its ad revenue
The search platform is merely a “distributor” of news while they are the “producers” who spend money and resources in creating content, say digital news publishers
Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only readable and meaningful in the limited context of their direct relationship
While the role of digital platforms will continue to increase, print offers the simplest way of maximizing reach for it being a credible source of information & its hyper-local nature, share experts
Guest Column: Deloitte India Consulting Partner Ashvin Vellody & Director Monika Bagchi emphasized that the ban on the use of third-party cookies is nothing less than a structural transformation
With it, publishers can continue to maintain their editorial integrity and brand voice, while enabling readers to find more relevant content, resulting in increased readership and engagement
Digital media experts say Indian government should take a cue from authorities in Australia, and France besides the European Union that have mandated Google to compensate the publishers
In its complaint to the antitrust watchdog, the DNPA has alleged that Google, by way of abuse of its dominant position, is destroying the concept of ‘fair and well-researched journalism'
Guest Column: Manas Mishra, Co-founder, Mediant, suggested that simple solutions like Cloud Telephony can improve the ROI of newspapers, challenging the AdEx shift to digital media
The colored edition was distributed with the main newspaper, consisting of carefully-woven content to engage kids with topics such as fitness, sports, leisure, gender sensitivity awareness, and more
Google, VP-Product Management, News, Bender said in a blog post that the panels give news publishers more control of their presentation & branding, helping them be more visible to their readers
The GNI Startups Lab has been created in collaboration with the Google News Initiative (GNI), global innovation lab Echos, and DIGIPUB News India Foundation