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Media reports say Google has been adding a provision in the partnerships that enables it to revoke the deal at the end of each year
e4m Staff Jul 22, 2024 1:41 PM

Shreyas Rao recently stepped down as Network Head, Digital Revenue & Strategy at Times Network
e4m Staff Jul 18, 2024 4:57 PM

Meta is considering banning news from social media in Australia over payment of licensing fees. A similar move in India could put small news media outlets at a disadvantage, say industry watchers
Chehneet Kaur Jul 4, 2024 8:54 AM

The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards first-party data and consumer privacy protocols
Shantanu David May 8, 2024 8:14 AM

India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and LS polls will turn the tide
Kanchan Srivastava Mar 14, 2024 8:29 AM

The English daily Free Press Journal or FPJ placed a front-page ad on January 1, hinting at an alleged age-old industry practice of including numbers of unsold copies to inflate circulation figures
Kanchan Srivastava Jan 3, 2024 8:20 AM

From adapting to a world without third-party cookies to the rise of Connected TV (CTV), these trends have not just influenced our present – they pave the way for the future
e4m Staff Dec 13, 2023 1:26 PM

These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web Programmatic, which is a $88 billion global market
Kanchan Srivastava Sep 29, 2023 8:42 AM

As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q1 FY24. Veterans from the industry share the cause & effect of the situation
Chehneet Kaur Sep 15, 2023 8:33 AM

Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content
Kanchan Srivastava Sep 14, 2023 9:13 AM

Times of India, Hindustan Times, Dainik Bhaskar and The Hindu have safeguarded their websites from OpenAI's web crawler GPTBot, many others to follow suit this week
Kanchan Srivastava Sep 6, 2023 8:33 AM

The campaign has been centred on the brand's Buy and Try proposition
exchange4media Staff Jun 28, 2023 3:43 PM

Applications for the Indian Languages Program will be accepted till June 30, 2023
exchange4media Staff Jun 16, 2023 6:39 PM

The media group stood second in the category with 16 points overall
exchange4media Staff May 29, 2023 10:39 AM

The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad revenue, share industry observers
Kanchan Srivastava May 15, 2023 8:24 AM

While this space allows advertisers to create personalized and targeted ads, publishers are able to offer consumers a seamless shopping experience
Shantanu David Apr 27, 2023 8:34 AM

The Vice President - Publisher & Platform Solutions (Asia) spoke to e4m about the stringent process of onboarding publishers and how it builds trust among advertisers
Shantanu David Apr 7, 2023 8:57 AM

Publishers can maximize the value of their inventory using IAS’s solutions via Connections Marketplace
exchange4media Staff Mar 29, 2023 12:27 PM

Publishers have been reworking their strategies after changes in the Google algorithm affect web traffic and revenue
Kanchan Srivastava Feb 27, 2023 9:42 AM

Drop in data & news consumption, decline in sales of mobile phones and flattening of internet growth cited as prime reasons
Kanchan Srivastava Feb 20, 2023 9:08 AM

With people shifting to AI-chatbots for their queries, referral traffic from Search towards news websites is declining, say industry players
Kanchan Srivastava Feb 15, 2023 8:40 AM

Guest Column: Saurabh Singh Kushwah, Digital Product Specialist, explains what makes OpenAI’s GPT-3 so lucrative
Saurabh Singh Kushwah Jan 30, 2023 4:52 PM

Taylor Owen, Beaverbrook Chair of Media, Ethics and Communication, Max Bell School of Public Policy, McGill University, was speaking at the second edition of e4m-DNPA virtual roundtable
exchange4media Staff Dec 12, 2022 8:23 AM

The roundtable is the precursor to the e4m-DNPA Future of Digital Media Summit & Awards to be held in January
exchange4media Staff Dec 9, 2022 8:40 AM

The roundtables are the precursor to the e4m-DNPA Future of Digital Media Summit & Awards to be held in January
exchange4media Staff Dec 6, 2022 8:45 AM

The search giant has said this in response to a story by exchange4media on Thursday that talked about digital news publishers’ demand for a higher share in its ad revenue
exchange4media Staff Nov 11, 2022 8:17 AM

The search platform is merely a “distributor” of news while they are the “producers” who spend money and resources in creating content, say digital news publishers
Kanchan Srivastava Nov 10, 2022 8:24 AM

Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only readable and meaningful in the limited context of their direct relationship
Javed Farooqui Oct 21, 2022 9:09 AM

The bureau's Council of Management had halted the audit due to Covid-19
Sonam Saini Jun 1, 2022 1:32 PM

Publishers in India have long been urging Google to come up with an egalitarian revenue share model
exchange4media Staff May 28, 2022 8:40 AM

DNPA is an organization of the digital arms of leading media companies of the country, representing both print & television entities
exchange4media Staff Apr 5, 2022 3:58 PM

Gupta will be working with Brands, Advertising Agencies & Production Houses
exchange4media Staff Mar 30, 2022 1:18 PM

Inext has a 33% share of female readership, which is the largest for any Hindi broadsheet
exchange4media Staff Feb 11, 2022 4:54 PM

While the role of digital platforms will continue to increase, print offers the simplest way of maximizing reach for it being a credible source of information & its hyper-local nature, share experts
Shantanu David Feb 9, 2022 8:44 AM

Guest Column: Deloitte India Consulting Partner Ashvin Vellody & Director Monika Bagchi emphasized that the ban on the use of third-party cookies is nothing less than a structural transformation
Ashvin Vellody Feb 1, 2022 8:49 AM

With it, publishers can continue to maintain their editorial integrity and brand voice, while enabling readers to find more relevant content, resulting in increased readership and engagement
exchange4media Staff Jan 27, 2022 6:28 PM

Digital media experts say Indian government should take a cue from authorities in Australia, and France besides the European Union that have mandated Google to compensate the publishers
Javed Farooqui Jan 21, 2022 8:50 AM

In its complaint to the antitrust watchdog, the DNPA has alleged that Google, by way of abuse of its dominant position, is destroying the concept of ‘fair and well-researched journalism'
Javed Farooqui Jan 20, 2022 8:38 AM

The plea, submitted by Digital News Publishers Association, accuses the search giant of abusing its dominant position in digital marketing
Javed Farooqui Jan 8, 2022 8:28 AM

Guest Column: Manas Mishra, Co-founder, Mediant, suggested that simple solutions like Cloud Telephony can improve the ROI of newspapers, challenging the AdEx shift to digital media
Manas Mishra Dec 31, 2021 8:52 AM

The CMS will help small-medium publishers & journalists create news website
exchange4media Staff Dec 2, 2021 11:58 AM

The colored edition was distributed with the main newspaper, consisting of carefully-woven content to engage kids with topics such as fitness, sports, leisure, gender sensitivity awareness, and more
exchange4media Staff Nov 18, 2021 1:25 PM

Google, VP-Product Management, News, Bender said in a blog post that the panels give news publishers more control of their presentation & branding, helping them be more visible to their readers
exchange4media Staff Nov 18, 2021 8:46 AM

The GNI Startups Lab has been created in collaboration with the Google News Initiative (GNI), global innovation lab Echos, and DIGIPUB News India Foundation
exchange4media Staff Nov 11, 2021 9:07 AM