McDonald's India launches campaign with Kiccha Sudeep
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
ddb
Sonam Kapoor banters with dad Anil Kapoor over Johnson’s Baby's promise of protection
The ad by DDB Mudra with the father-daughter duo reinforces the brand's commitment towards protecting infant skin from day 1
Meesho encourages first time shoppers to make informed purchases
Created and conceptualised by DDB Mudra, the tagline of the campaign is ‘shopping ki power lo apne haath mein’
Into the metrics of Home Screen Advertising
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
Math isn't mathing in McDonald’s India's new McSavers meal campaign
The campaign has been conceptualised by DDB Mudra Group
DDB Mudra Group appoints Shashank Lanjekar as National Strategy Head
Before joining DDB Mudra Group, Shashank served as Chief Strategy Officer at VML India
Fortune Soya Chunks celebrates culinary spontaneity in 'Banao Kuchh Hatke' campaign
Jaaved Jaaferi and Sourav Ganguly have lent their voices to the ad campaign conceptualised by DDB Mudra
Cannes Lions 2024: DDB Mudra's entries celebrate pride, colours and cred
The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI
DDB Mudra wins creative mandate for Narayana One Health
The account will be handled by the agency’s Bengaluru office
Menaka Menon named President & Managing Partner - Growth & Strategy of DDB Mudra South
Menaka Menon was National Strategy Head prior to the elevation
TTK Prestige celebrates 75 years of love, trust and tradition
The TVC by DDB Mudra commemorates the diamond jubilee of its iconic Prestige Pressure Cooker
Jasprit Bumrah turns challenging situation into moment of joy for Boomer Jelly on Top ad
The TVC is conceptualised by DDB Tribal
Industry calls for independent audit body to tackle ad fraud surge
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
Mehak Jaini bids adieu to DDB Mudra after 15-year stint
Mehak Jaini was National Strategy Head at 22feet Tribal Worldwide and Vice President Strategy of DDB Mudra Group
Birla Opus ropes in DDB Mudra as creative partner for four brands
The mandate was won by DDB Mudra following a multi-agency pitch
Kartik Aaryan does 'Pyaar Ka Punchnama' monologue in sign language for McDowell’s
The campaign, an ode to friendships, was conceptualized by DDB Mudra
DDB Worldwide names Chaka Shobhani as President-CCO
Prior to this, Shobhani was CCO at Leo Burnett and was based out of London
Adam & Eve/DDB promotes Miranda Hipwell to chief executive
Hipwell was earlier the chief client officer of the company
Dhara celebrates family, food, and compliments in its new festive campaign
The #TareefonKaTyohar campaign is created by DDB Mudra
Alex Lubar elevated to Global CEO of DDB Worldwide
Glen Lomas becomes Global President and Chief Operating Officer
Dentsu Creative India wins integrated media mandate of Gulf Oil
The agency will look after the creatives, media, digital creatives and other services for the brand
'Bajaj Capital’s brand revitalization is to align with current market trends'
Chief Digital and Marketing Officer and Head of Strategy Aabhinna Suresh Khare says the revitalization comes on the back of a digital transformation that the financial services market is seeing
DDB Tribal appoints Purva Ummat as Group Creative Director
Ummat will report directly to Iraj Fraz, who leads the creative department at DDB Tribal
Bajaj Capital ropes in DDB Mudra for brand revitalisation
The brand aims to revitalize its identity in alignment with its current ethos and values with the new collaboration
Rice brand Kohinoor launches ‘Khushboo Kuchh Khaas’ campaign
Directed by renowned ad-filmmaker Prakash Varma, the campaign is conceptualised by DDB Tribal
'DDB is not just a mainstream agency network'
At Cannes Lions 2023, Marty O' Halloran, CEO, DDB Worldwide, talks about the big challenge for Indian creative professionals to be 'world class'
Nostalgia takes centre stage in McDonald's (N&E) campaign
The TVC has been conceptualized by DDB Mudra
McDonald’s celebrates the feel-good moments of ordinary life
The TVCs have been conceptualised by DDB Mudra
Tribes acquires full ownership of Ignite & The Max
The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra
The Social Street's Pratap Bose no more
An advertising veteran, Bose was CEO at Ogilvy and COO of DDB Mudra
The Indian advertising industry is being taken more seriously now than ever: Aditya Kanthy
The CEO and MD of DDB Mudra Group, who is one of the 13 Indian jury members at Cannes Lions this year, speaks to e4m about his excitement and expectations from the festival of creativity
Inside DDB Mudra’s Cannes Lions entries: BotHard and The Hire
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, takes us through the two entries that they are sending for the festival and why have they chosen the same
Hide & Seek shows us to how to ‘start a story’
The TVC has been conceptualised by DDB Mudra
DDB Mudra ropes in Saad Khan as President and Managing Partner - Growth & Strategy
Prior to this, Khan was with FCB Ulka overseeing strategy in Mumbai and Bengaluru
DDB Mudra appoints Saad Khan as President and Managing Partner - Growth & Strategy
Saad will lead business and strategy for West
Airtel launches new brand campaign to show ‘limitless possibilities’
The TVC campaign has been conceptualised by DDB Mudra
Kiara Advani is 'unstoppable modern woman' for Stayfree
The brand has launched an integrated marketing campaign with tagline ‘Din tumhare saath chalega’
DDB Mudra wins Mars Wrigley’s creative mandate
The Mars Wrigley account will be handled by DDB Tribal, which is an integrated agency consisting of 22Feet Tribal and DDB Mudra Delhi
Mars Wrigley unveils campaign to launch Snickers Berry Whip this Valentine’s season
The film has been created by DDB Mudra North
Sarfaraz Ansari joins DDB MudraMax as Senior Vice President – Integrated Media
His previous stint was as the buying lead at Lodestar Media
McDonald’s India – North & East launches ‘We Get It’ campaign
Releases the first film of the three-part series depicting true to life situations and evoking the feel-good moments that McDonald’s stands for
Binodan Sarma joins DDB Mudra Group as Head of Digital – North
Binodan will lead the digital business for both DDB Mudra and 22feet Tribal Worldwide for the Group’s Gurugram office
DDB Mudra Group names Menaka Menon as National Strategy Head
Nitin Pradhan appointed Creative Head – South
Pallavi Chakravarti of DDB Mudra moves on
Chakravarti, Creative Head, West, joined DDB Mudra in May 2021 from Taproot Dentsu
Hrithik Roshan spills winning secrets in new RummyCircle ads
The campaign has been designed by DDB Mudra
McDonald's India (N&E) offers delectable deals for app users
The fast-food chain has launched a campaign for the festive season, urging users to download the app for special offers
MTV India and DDB Mudra Group launch AI-powered rapper 'BotHard'
The bot was brought to life with the GPT3 platform and was specially trained to find rhyme structures of popular rappers
McDonald’s banks on ‘Festivals Make Families’ theme for new campaign
The concept is engaging and helps the ad stand out, say experts
McDonald's captures festive moments with family in new ad campaign
The slice-of-life film created by DDB Mudra has been shot in Hindi, Tamil, Telugu and Kannada
Stayfree urges parents to have the 'period talk' with sons
The brand film by DDB Mudra is an attempt to spur social change by including men in conversations surrounding periods, which has hitherto been 'women's secret'