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According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS subscribers, and 56.92 million active DTH subscribers as of 31 March, 2025
e4m Staff Jan 7, 2026 11:31 AM
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
Anuja jain Jan 5, 2026 11:05 AM
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
e4m Staff Nov 21, 2025 9:39 AM
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
Operators are now focusing on hybrid offerings, bundled OTT access and broadband expansion to mitigate the decline, say experts
e4m Staff Nov 18, 2025 12:37 PM
Senior journalist may return to AajTak as Editor, but no official confirmation yet
e4m Desk Jul 23, 2025 11:09 AM
Keshwani, Founder & CEO, Libas talks about the evolved brand identity, omnichannel growth, marketing strategies, plans for the festive season and more
Abbas Zaidi Oct 3, 2024 2:20 PM
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
Simran Sabherwal Sep 9, 2024 8:22 AM
In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in Varun Dhawan for non-south markets, festive plans & more
Simran Sabherwal Sep 4, 2024 8:35 AM
Prior to this, Purva Misra was the Chief Human Resources Officer (CHRO) of India Today Group and Chief Operating Officer (COO) of India Today Media Institute
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
Simran Sabherwal Aug 30, 2024 2:09 PM
Last year, TRAI recommended that DTH operators should pay a licensing fee of 3% instead of 8% on their AGR
Aditi Gupta Aug 22, 2024 8:44 AM
This series is being jointly hosted by Nikunj Garg, Senior Managing Editor of NDTV and Marya Shakil, Executive Editor (National Affairs) of the channel
e4m Staff Aug 16, 2024 5:13 PM
According to TRAI, the active pay subscriber base for these providers was around 61.97 million as of March 31, 2024, down from 69.57 million on March 31, 2021
Sonam Saini Aug 16, 2024 1:49 PM
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries Group, the brand's latest campaign & more
Simran Sabherwal Aug 16, 2024 9:02 AM
Advertising revenue of the company increased to Rs 10 crore in Q1 FY25 from Rs 9 crore in Q1 FY24
e4m Staff Aug 14, 2024 9:20 AM
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts familiar with the broadcast industry
Aditi Gupta Aug 13, 2024 8:45 AM
Looking forward, experts say the second quarter, which includes the festive season, could also be strong as TV will continue to be a key medium for advertisers to reach out to consumers
Aditi Gupta Aug 7, 2024 8:47 AM
The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
e4m Staff Jul 29, 2024 7:27 PM
The company said it is also considering incorporation of a wholly owned subsidiary in India which will infuse Rs 10 lakh towards the share capital
e4m Staff Jul 25, 2024 9:03 AM
Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge or develop niche expertise
Shantanu David Jul 24, 2024 8:36 AM
Vishal Pandey was previously with Zee Media Corporation Limited (ZMCL) as Chief Special Correspondent
The awards focused on celebrating stories behind India’s infrastructural advancements.
e4m Staff Jul 9, 2024 12:45 PM
The study provides an overview of NDTV’s weekly usage within India’s media market
e4m Staff Jun 21, 2024 9:07 AM
Rohit Bhasin, President - Retail Liabilities Product and CMO, Kotak Mahindra Bank talks about his switch from FMCG to BFSI, the evolving role of the marketer, digital innovation and more
Simran Sabherwal Jun 19, 2024 2:23 PM
Khushbu Gotecha was previously the General Manager and Region Head at Times Network
e4m Staff Jun 18, 2024 6:47 PM
Naveen Gogia, EVP & Co-Head of Sales & Distribution at HDFC AMC talks about the company's mission to empower investors and promote financial well-being in India
Ritika Raj Jun 18, 2024 3:49 PM
The interviews with Prime Minister Modi and Home Minister Amit Shah, in particular, garnered extensive attention
e4m Staff Jun 14, 2024 3:36 PM
The platform was launched with the aim of delivering insightful election analyses and simplifying complex global issues
Ruhail Amin Jun 4, 2024 5:46 PM
The duties include creating marketing materials, producing a brand film, digital marketing, media campaigns, and innovative ideas.
In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the B2B company have evolved, its focus on simplicity & more
Simran Sabherwal May 30, 2024 10:29 AM
This highly anticipated interview promises to address a wide range of important issues
e4m Staff May 19, 2024 1:34 PM
In this edition of Pitch BrandTalk, Bhavin Devpuria, Marketing Head, Triumph International - India and Sri Lanka speaks about the lingerie brand’s latest campaign, omnichannel strategy and more
Simran Sabherwal May 10, 2024 12:44 PM
Rachna Oberoi was overseeing Special Projects and Brand Solutions at NDTV
Ruhail Amin May 8, 2024 11:31 AM
At the event held at Taj Land's End, Mumbai, attendees were presented with data insights by Chrome OTT (COTT), shedding light on the top-performing OTT platforms and their respective market shares
Maharashtra CM Eknath Shinde, and Deputy CM Devender Fadnavis attend the launch event
The launch will be attended by Maharashtra CM Eknath Shinde and Deputy CM Devendra Fadnavis
e4m Desk Apr 30, 2024 12:44 PM
The news network has seen a 39% jump in digital traffic in Q4; NDTV Marathi to be launched on May 1
e4m Staff Apr 27, 2024 2:15 PM
The theme of the roundtable is ‘Navigating the digital tide: How CTV is reshaping media’
e4m Staff Apr 26, 2024 9:05 AM
The total active Pay DTH subscriber base stood at 63.52 million for the third quarter
e4m Staff Apr 23, 2024 4:24 PM
Dish TV CEO Manoj Dhobal and CMO Sukhpreet Singh spoke to e4m on the launch of Dish TV Smart+, the democratisation of content watching, the recent meeting with the TRAI chief and more
Aditi Gupta Apr 23, 2024 8:23 AM
Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls
Chehneet Kaur and Sonam Saini Apr 22, 2024 8:51 AM
In the latest edition of the Pitch BrandTalk, Udita Bansal, Founder and CEO, trueBrowns Lifestyle shares how the brand’s vision to be inclusive and conscious proved to be a differentiator
Simran Sabherwal Apr 16, 2024 8:31 AM
Venkat Pochiraju previously worked for Times Network as General Manager and Region Head – South
e4m Staff Apr 12, 2024 7:25 PM
Before assuming the role of CEO, Abhishek Chakraborty led DTDC as Executive Director for 15 years