Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
The Premier League began on August 17
The platform has put up 21 3D anamorphic billboards across Mumbai, Delhi and Bengaluru for the movie’s release
The company has attributed the losses to higher programming and production cost attributable to the timing of the ICC T-20 World Cup
'Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users,' said Dhruv Dhawan, Head Ads at Disney+ Hotstar
Premier League takes center stage on Disney+ Hotstar from August 17, 2024, to May 25, 2025
Neha Sinha, who joined the streaming platform in 2021, will be reporting to Sumanta Bose
Santosh Hegde joined Licious in January 2022 as VP of Marketing
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Disney Star this year onboarded 59 categories of advertisers and 90 brands
K Madhavan, Country Manager and President of Disney Star, celebrated his birthday on June 19. A look at the media veteran's journey in the M&E industry
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Earlier this year, the platform had launched 3-D breakout billboards for mobile
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
The upgraded version promises an even more seamless and accessible experience for advertisers across all businesses and sizes in 5 languages - English, Hindi, Tamil, Telugu and Kannada
Star India’s sports business loss expands by 50% in H1FY24
Sajith Sivanandan - Head, Disney+ Hotstar India said that the move will make cricket more accessible to a wider audience
The company saw a decline in sports revenue from Star India by 17%
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at Amazon Prime Video, could be Purohit's successor, say sources
The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship
Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the 2022 figures but is likely to be at par
Kartik Patiar was earlier with Disney+ Hotstar
Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share marketers
Sidharth Shakdher stepped down in November 2023 as CMO of Disney+ Hotstar
The partnership will offer advertisers in the Middle East and North African (MENA) region the opportunity to connect with the streaming platform's audience
e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India
The streaming platform’s ad revenue for FY23 grew by 17% and subscription revenue increased 49%
The first eight overs of the mind boggling battle between the top cricketing teams saw peak concurrency touching 5.5 crores
Poojari was the head of PR and press for Disney+ Hotstar for over two years
Shakdher joined Hotstar in 2016 as Senior Vice President and Growth Head
We are also looking to see whether we can strengthen our hand there, said the Disney CEO during the earnings call on Wednesday
The league will start Dec 2, 2023
The platform claimed that India vs South Africa match marks the highest peak concurrency number achieved across all formats of cricket, breaking their recent concurrency record of 4.3 crore viewers
The company's net profit has come down 30%
After a record viewership and seamless brand integration in Season 7, the scene is poised for a thrilling Season 8
The match also crossed the earlier concurrency of 2.5 crore viewers, clocked during their clash at the ICC Men’s Cricket World Cup 2019 semi-finals
The match crossed the concurrent viewership of 2.8 crore registered during the Asia Cup Ind vs Pak match
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business
Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks
MRF will continue with their ongoing campaign #MRFSuperFan for this World Cup
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with arch-rival Pakistan
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the Indian team’s chase
This is the first time Disney Star has made the ICC Men’s World Cup free for mobile users who access Disney+ Hotstar
The tribunal’s order came on the petition filed by AIDCF that challenges the free streaming of matches, including the ICC Men's Cricket World Cup
While regional brands may not necessarily sponsor teams, they are strategically investing in OTT, TV and digital advertising during matches and highlights
Herbalife sponsors over 150 athletes, teams and leagues
The campaign has been conceptualized by the internal Disney+ Hotstar team and directed by Nikhil Rao