hotstar
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
e4m Staff Nov 25, 2024 10:37 AM
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Sonam Saini Sep 3, 2024 8:53 AM
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
e4m Staff Aug 28, 2024 12:50 PM
The platform has put up 21 3D anamorphic billboards across Mumbai, Delhi and Bengaluru for the movie’s release
e4m Staff Aug 12, 2024 2:04 PM
The company has attributed the losses to higher programming and production cost attributable to the timing of the ICC T-20 World Cup
'Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users,' said Dhruv Dhawan, Head Ads at Disney+ Hotstar
Premier League takes center stage on Disney+ Hotstar from August 17, 2024, to May 25, 2025
NATIVE CONTENT Jul 23, 2024 10:20 AM
Neha Sinha, who joined the streaming platform in 2021, will be reporting to Sumanta Bose
e4m Staff Jul 17, 2024 2:25 PM
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Disney Star this year onboarded 59 categories of advertisers and 90 brands
Tasmayee Laha Roy Jun 25, 2024 8:49 AM
K Madhavan, Country Manager and President of Disney Star, celebrated his birthday on June 19. A look at the media veteran's journey in the M&E industry
e4m Staff Jun 20, 2024 9:20 AM
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Sonam Saini Jun 18, 2024 9:04 AM
Earlier this year, the platform had launched 3-D breakout billboards for mobile
e4m Staff Jun 17, 2024 11:49 AM
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
Aditi Gupta Jun 5, 2024 8:37 AM
The upgraded version promises an even more seamless and accessible experience for advertisers across all businesses and sizes in 5 languages - English, Hindi, Tamil, Telugu and Kannada
e4m Staff May 22, 2024 3:45 PM
Sajith Sivanandan - Head, Disney+ Hotstar India said that the move will make cricket more accessible to a wider audience
e4m Staff May 8, 2024 12:15 PM
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at Amazon Prime Video, could be Purohit's successor, say sources
The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship
e4m Staff Apr 26, 2024 9:00 AM
Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the 2022 figures but is likely to be at par
Aditi Gupta Apr 25, 2024 8:50 AM
Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share marketers
Kanchan Srivastava Mar 1, 2024 8:25 AM
Sidharth Shakdher stepped down in November 2023 as CMO of Disney+ Hotstar
e4m Desk Jan 29, 2024 12:58 PM
The partnership will offer advertisers in the Middle East and North African (MENA) region the opportunity to connect with the streaming platform's audience
e4m Staff Jan 16, 2024 3:17 PM
e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India
Sonam Saini Dec 8, 2023 8:58 AM
The streaming platform’s ad revenue for FY23 grew by 17% and subscription revenue increased 49%
Sonam Saini Nov 28, 2023 9:12 AM
The first eight overs of the mind boggling battle between the top cricketing teams saw peak concurrency touching 5.5 crores
e4m Staff Nov 19, 2023 8:32 PM
Poojari was the head of PR and press for Disney+ Hotstar for over two years
e4m Staff Nov 15, 2023 4:47 PM
Shakdher joined Hotstar in 2016 as Senior Vice President and Growth Head
Sonam Saini Nov 14, 2023 12:07 PM
We are also looking to see whether we can strengthen our hand there, said the Disney CEO during the earnings call on Wednesday
Aditi Gupta Nov 9, 2023 8:08 AM
The platform claimed that India vs South Africa match marks the highest peak concurrency number achieved across all formats of cricket, breaking their recent concurrency record of 4.3 crore viewers
e4m Staff Nov 6, 2023 11:00 AM
After a record viewership and seamless brand integration in Season 7, the scene is poised for a thrilling Season 8
NATIVE CONTENT Oct 23, 2023 1:05 PM
The match also crossed the earlier concurrency of 2.5 crore viewers, clocked during their clash at the ICC Men’s Cricket World Cup 2019 semi-finals
e4m Staff Oct 23, 2023 12:10 PM
The match crossed the concurrent viewership of 2.8 crore registered during the Asia Cup Ind vs Pak match
e4m Staff Oct 14, 2023 8:25 PM
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
Aditi Gupta Oct 13, 2023 9:23 AM
The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business
e4m Staff Oct 12, 2023 8:46 AM
Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks
e4m Staff Oct 11, 2023 8:32 AM
MRF will continue with their ongoing campaign #MRFSuperFan for this World Cup
e4m Staff Oct 10, 2023 11:40 AM
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with arch-rival Pakistan
Aditi Gupta Oct 10, 2023 8:36 AM
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the Indian team’s chase
This is the first time Disney Star has made the ICC Men’s World Cup free for mobile users who access Disney+ Hotstar
The tribunal’s order came on the petition filed by AIDCF that challenges the free streaming of matches, including the ICC Men's Cricket World Cup
While regional brands may not necessarily sponsor teams, they are strategically investing in OTT, TV and digital advertising during matches and highlights
Nilanjana Basu Oct 5, 2023 9:01 AM
The campaign has been conceptualized by the internal Disney+ Hotstar team and directed by Nikhil Rao
