i-b
rishu?blur=25

Jyoti Malhotra MD, Volvo Car India, in conversation with IMPACT, speaks about retaining its Scandinavian roots while making the car aspirational for India

e4m Staff Jul 1, 2025 4:41 PM

Subhash Chandra Madhabi Puri Buch SEBI?blur=25

In a press conference, Essel Group Chairman Dr. Subhash Chandra accused the SEBI Chairperson of being a “negative force” and a key reason for the failure of the ZEE-Sony merger

e4m Staff Sep 3, 2024 8:37 AM

Subhash Chandra?blur=25

Subhash Chandra has called for a thorough investigation into Madhabi Puri Buch’s financial dealings and the “biased actions” against ZEE

e4m Staff Sep 2, 2024 8:07 PM

Ranveer Brar?blur=25

The show has been conceptualized and created by Disney+ Hotstar CreativeWorks

e4m Staff Aug 28, 2024 3:53 PM

Markand Adhikari?blur=25

Markand Adhikari is the Chairman and MD of Sri Adhikari Brothers Group (SAB Group)

e4m Desk Aug 26, 2024 12:11 PM

I&B Minister Ashwini Vaishnaw?blur=25

I&B Minister Ashwini Vaishnaw said this on Thursday while launching 25 challenges as part of the ‘Create in India Challenge - Season 1’ for World Audio Visual & Entertainment Summit

e4m Staff Aug 23, 2024 9:03 AM

swati bhattacharya gcpl?blur=25

Swati Bhattacharya was previously the Creative Chairperson of FCB India

Neeta Nair Aug 21, 2024 6:43 PM

Siddhartth Injetti Balu SVF Productions?blur=25

Siddhartth Injetti will handle script development for feature films and web series 

e4m Staff Aug 21, 2024 12:08 PM

shalini pillai banerjee google microsoft?blur=25

Shalini Pillai Banerjee was with Google for over eight years, last serving as Head of Consumer Apps Marketing for India

e4m Desk Aug 12, 2024 9:13 AM

The House of McDowell’s Soda?blur=25

The House of McDowell’s Soda celebrates Yaaron Waali Baat with an all-new rendition of “Yaari Hai Imaan” ahead of Friendship Day

e4m Staff Jul 29, 2024 11:29 AM

Meenakshi Burra HUL?blur=25

Meenakshi Burra, CDO and Vice President Data, Technology & Business Services (South Asia) at HUL, highlighted the key aspects of leveraging digital and AI to drive growth in consumer markets

e4m Staff Jul 22, 2024 9:13 AM

Ravi Bhaya?blur=25

Ravi Bhaya has in the past worked with Publicis Groupe and Serviceplan Group

e4m Staff Jul 16, 2024 3:24 PM

e4m TechManch Meenakshi Burra?blur=25

At e4m TechManch 2024, Meenakshi Burra, CDO (HUL) and VP - Data, Technology & Business Services (South Asia), Unilever, will explore how digital & AI can disrupt engagement with customers

e4m Staff Jun 26, 2024 9:07 AM

Gautam Adani?blur=25

Adani's strategic vision has driven the Group's growth, making it one of India's most influential conglomerates

e4m Desk Jun 24, 2024 12:09 PM

PM Modi ‘Mann Ki Baat’?blur=25

The Prime Minister has sought suggestions from the public for the new edition of the radio show

e4m Staff Jun 21, 2024 2:10 PM

swati bhattacharya do good?blur=25

At e4m Do Good Summit 2004, Swati Bhattacharya, former creative chair of FCB India expounded about

e4m Staff Jun 19, 2024 4:37 PM

Ravi Bhatnagar, Reckitt?blur=25

Ravi Bhatnagar, Director External Affairs and Partnerships (SOA), Reckitt delivered a special Address at e4m Do Good Conference

e4m Staff Jun 13, 2024 4:06 PM

Ashwini Vaishnaw?blur=25

Apart from I&B Ministry, Vaishanaw has not only retained his Railway Ministry but has got the Electronics & IT portfolio as well

e4m Staff Jun 11, 2024 9:19 AM

MIB?blur=25

While some in the industry believe Anurag Thakur will retain the important portfolio, others speculate over a range of possibilities including BJP allies bagging the post

e4m Staff Jun 7, 2024 8:31 AM

news channels?blur=25

NDA's reliance on allies promises continued excitement for the next couple of weeks. Advertisers may loosen their purse strings to capitalize the higher viewership of news TV

Kanchan Srivastava & Chehneet Kaur Jun 5, 2024 9:10 AM

Jai Bahal?blur=25

Guest Column: Jai Bahal, Founder and Trainer-in-chief at NAVIC shares his (slightly biased) views on Greenwashing, it’s misuse and its potential remedies

Jai Bahal Jun 3, 2024 7:05 PM

Markand Adhikari Sri Adhikari Brothers?blur=25

Markand Adhikari, media stalwart and CMD of Sri Adhikari Brothers, shares his admiration for NP Singh’s contributions to the media & entertainment sector

Markand Adhikari May 27, 2024 8:35 AM

Swati Bhattacharya?blur=25

Guest Column: Swati Bhattacharya, ex-Creative Chairperson of FCB India, pens a note asking women not to shy away from celebrating their success

Swati Bhattacharya May 7, 2024 9:37 AM

Priyadarshi Banerjee?blur=25

Prior to this, Priyadarshi Banerjee was with Kofluence as VP - Account Management

e4m Staff Mar 26, 2024 11:02 AM

Shantanu Guha Ray?blur=25

Swati Bhattacharya, Senior Marketing Communications Professional, shares her fond memories of knowing and working with author and veteran journalist Shantanu Guha Ray

Swati Bhattacharya Mar 26, 2024 8:55 AM

holi 2024 brands?blur=25

The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi

e4m Staff Mar 26, 2024 8:36 AM

Tata Soulful?blur=25

The #NoJunkChocolateyCrunch campaign revolves around the perpetual struggle between kids and mothers over snacking choices

e4m Staff Mar 10, 2024 10:00 AM

Swati Bhattacharya?blur=25

Guest Column: As part of e4m’s ‘She is Strength’ series, Swati Bhattacharya, CCO at FCB India, shares how these women have helped her become a better person and a better professional

Swati Bhattacharya Mar 9, 2024 8:40 AM

Aishwarya Rai Bachchan L'Oréal Paris?blur=25

Aishwarya Rai Bachchan is the global ambassador for L'Oréal Paris

e4m Staff Mar 8, 2024 8:57 AM

Sravani Babu Quaker PepsiCo India?blur=25

In this conversation, Sravani Babu, Associate Director & Category Lead - Quaker, PepsiCo India, shares the motivation behind Quaker’s portfolio expansion, customer behavioural insights and much more

Ashee Sharma Feb 23, 2024 9:02 AM

MSL Pallavi Bahuguna?blur=25

Pallavi Bahuguna holds a wealth of experience, having served in key roles with marquee organizations and agencies

e4m Staff Feb 15, 2024 10:55 AM

BJP?blur=25

Agency heads, including those who have handled accounts of opposition parties in the past, have made a beeline to meet top BJP leaders, say industry sources

Kanchan Srivastava Feb 15, 2024 8:36 AM

Swati Bhattacharya FCB India?blur=25

Swati Bhattacharya has over 25 years of experience in advertising

Tanzila Shaikh Feb 5, 2024 5:32 PM

Union Budget 2024?blur=25

Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting

e4m Staff Feb 2, 2024 8:46 AM

kitkat AI break?blur=25

Canada-based Independent creative agency Courage Inc has executed the brand's latest campaign

e4m Staff Jan 18, 2024 1:24 PM

Pongal?blur=25

Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations

Simran Sabherwal Jan 15, 2024 8:34 AM

Sravani Babu Quaker Oats?blur=25

Sravani Babu, Associate Director, and Category Lead - Quaker speaks about the brand’s latest TVC with Kiara Advani and Sidharth Malhotra, oats as a category and more

Chehneet Kaur Jan 11, 2024 1:54 PM

Shah Rukh Khan in dunki brand integrations?blur=25

From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki

Chehneet Kaur Dec 23, 2023 8:06 AM

ASCI brand extensions guidelines?blur=25

These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code

e4m Staff Dec 14, 2023 1:48 PM

society tea?blur=25

The campaign is titled Taazgi Bhari Pyaali Society Waali

e4m Staff Dec 13, 2023 3:27 PM

ashish shelhar?blur=25

Shelar is a two-term MLA from Bandra and has served as School Education and Sports Minister in the Devendra Fadnavis government in 2019

e4m Staff Dec 7, 2023 4:48 PM

digital refersh?blur=25

The account will be handled out of the agency’s Mumbai office

e4m Staff Dec 7, 2023 3:57 PM

HT Media?blur=25

The campaigns comprised daily festive quizzes that garnered more than 6 lakh entries, of which 650 winners were announced.

NATIVE CONTENT Dec 1, 2023 3:09 PM

Tiger shroff pkl?blur=25

The campaign film, titled 'India Ki Har Saans Mein Kabaddi,' has been unveiled with the star trio

e4m Staff Nov 22, 2023 1:40 PM

amit arya?blur=25

Along with promoting the schemes of the central government, Dr Arya will also give suggestions to the Ministry of Information and Broadcasting

e4m Staff Nov 14, 2023 11:41 AM