Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts
Sebi aims to address concerns related to “certain persons”, including unregulated entities, inducing investors to deal in securities based on inappropriate claims
The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number of assets that go up on digital platforms
Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and counterpoints not typically provided by mainstream media
The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by CCPA against misleading ads
As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
Experts say there’s plenty of space to grow and they see VIs and real influencers coexisting and complementing each other in the future
The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts
Manufacturers, advertisers, publishers, intermediaries, social media platforms, endorsers and other stakeholers will be held responsible for violation of guidelines
Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns
Authenticity, relatability and creativity that couple influencers bring to their content is what draws brands towards them, according to experts
Guest Column: Rubeena Singh - Country Manager India & MENA, AnyMind Group writes that virtual influencers, armed with creative freedom and storytelling potential, can offer new opportunities to brands
The National Creators Award will be given out in 20 categories
A fifth of such content put out by the finfluencers is around individual stock recommendations, the findings said
The CEO and Secretary General of ASCI, Manisha Kapoor took to LinkedIn to issue a stern warning to these influencers who don't adhere to the standard format for promotional write-ups on the platform
Chaithania Prakash, Ardhra Sajan and Deepika Venkatachalam speak at ABP Network’s The Southern Rising Summit
The ‘Super 50’ creators will have access to the field pre- and post-match, to commentators, and ambassadors
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions
The regulator has strictly asked financial advisors to register themselves for future collaborations and adhere to the rules
Despite ASCI's guidelines, ad violations have been at an all-time high. Experts list all the reasons from greed to ambiguity in the rules
Industry players and influencers react to ASCI's new rule that says finfluencers should offer investment-related advice only after registering with SEBI
Health and financial influencers must disclose qualifications and registration details on relevant endorsements, according to revised guidlelines
TechManch 2023 saw experts discuss how AI can shape the future of the creator economy
Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated influencer space
Reports say that the draft will be out in the next couple of months
Setting a new trend, senior Union ministers Rajeev Chandrashekhar, S Jaishankar and Piyush Goyal recently appeared on YouTube channels of influencers Ranveer Allahbadia and Raj Shamani
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
Be it PM Modi or Rahul Gandhi, all political parties are waking up to the appeal of the ‘influencers.’ Will they have a big hand in swaying opinions in the next few elections?
At the e4m IPRCCC, a panel of industry experts discussed the importance of influencer marketing and PR strategy for a brand
The finance ministry is working with MeitY to eradicate Ponzi applications, Sitharaman said recently
In the wake of the Bournvita controversy, brand experts say influencers now want to be seen as loyal to their followers too and the creator economy is getting more community-driven
Vishakha has a wide range of interests like traveling, lifestyle, gaming and automobiles.
This is likely to lead to an increased demand for qualified healthcare influencers with most being more mindful of the content they post
The Consumer Affairs Ministry released guidelines that demand complete transparency from influencers and celebs endorsing a product on social media
The Vice President & Head of Marketing at Pepperfry takes us through the new-age furniture brand’s marketing strategies, product innovations, market share, and much more
In 2022, 12 million monthly active creators created over 750 million videos on Moj, the platform said
With the promise of a captive audience and high views, it's little wonder why brands are turning towards gamers and streamers for quality engagement, say industry experts
Influencers are venturing into films, launching their own fashion brands and conducting shows & workshops. The creator economy set to grow despite looming recession, experts say
Edelman India, Efficacy Worldwide, MediaCom, FoxyMoron among other key winners
The launch will be preceded by the second edition of the e4m Influencer Conference 2022
According to the report, there has been a 14% rise in the number of complaints as compared to 2021-22
With crypto exchange Vauld suspending transactions, questions are being raised about the lack of adherence to influencer advertising norms