influencers
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
Chehneet Kaur & Soumya Gawri Sep 3, 2024 2:30 PM
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
e4m Staff Aug 28, 2024 11:41 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Shantomoy Ray Jul 15, 2024 8:59 AM
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts
Sohini Ganguly Jul 2, 2024 8:56 AM
Sebi aims to address concerns related to “certain persons”, including unregulated entities, inducing investors to deal in securities based on inappropriate claims
e4m Staff Jun 28, 2024 9:17 AM
The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number of assets that go up on digital platforms
Sohini Ganguly Jun 12, 2024 9:17 AM
Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and counterpoints not typically provided by mainstream media
Payal Gwalani Jun 6, 2024 8:40 AM
The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by CCPA against misleading ads
As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
e4m Desk Apr 25, 2024 11:43 AM
Experts say there’s plenty of space to grow and they see VIs and real influencers coexisting and complementing each other in the future
Shantanu David Apr 24, 2024 8:24 AM
The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes
e4m Staff Mar 21, 2024 4:37 PM
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts
Tanzila Shaikh Mar 19, 2024 9:15 AM
Manufacturers, advertisers, publishers, intermediaries, social media platforms, endorsers and other stakeholers will be held responsible for violation of guidelines
Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns
e4m Staff Feb 22, 2024 4:49 PM
Authenticity, relatability and creativity that couple influencers bring to their content is what draws brands towards them, according to experts
Tanzila Shaikh Feb 14, 2024 8:59 AM
Guest Column: Rubeena Singh - Country Manager India & MENA, AnyMind Group writes that virtual influencers, armed with creative freedom and storytelling potential, can offer new opportunities to brands
Rubeena Singh Feb 12, 2024 11:12 AM
A fifth of such content put out by the finfluencers is around individual stock recommendations, the findings said
The CEO and Secretary General of ASCI, Manisha Kapoor took to LinkedIn to issue a stern warning to these influencers who don't adhere to the standard format for promotional write-ups on the platform
Tanzila Shaikh Oct 18, 2023 1:38 PM
Chaithania Prakash, Ardhra Sajan and Deepika Venkatachalam speak at ABP Network’s The Southern Rising Summit
e4m Staff Oct 12, 2023 7:23 PM
The ‘Super 50’ creators will have access to the field pre- and post-match, to commentators, and ambassadors
Kanchan Srivastava Oct 5, 2023 8:48 AM
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Shantanu David Sep 14, 2023 8:31 AM
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions
Piali Dasgupta Aug 31, 2023 11:42 AM
The regulator has strictly asked financial advisors to register themselves for future collaborations and adhere to the rules
exchange4media Staff Aug 28, 2023 9:04 AM
Despite ASCI's guidelines, ad violations have been at an all-time high. Experts list all the reasons from greed to ambiguity in the rules
Tanzila Shaikh Aug 23, 2023 9:23 AM
Industry players and influencers react to ASCI's new rule that says finfluencers should offer investment-related advice only after registering with SEBI
Tanzila Shaikh Aug 18, 2023 9:15 AM
Health and financial influencers must disclose qualifications and registration details on relevant endorsements, according to revised guidlelines
exchange4media Staff Aug 17, 2023 12:55 PM
TechManch 2023 saw experts discuss how AI can shape the future of the creator economy
exchange4media Staff Aug 11, 2023 11:48 AM
Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated influencer space
Tanzila Shaikh Jul 6, 2023 9:32 AM
Reports say that the draft will be out in the next couple of months
exchange4media Staff Jun 30, 2023 3:06 PM
Setting a new trend, senior Union ministers Rajeev Chandrashekhar, S Jaishankar and Piyush Goyal recently appeared on YouTube channels of influencers Ranveer Allahbadia and Raj Shamani
Kanchan Srivastava Jun 28, 2023 8:23 AM
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
Tanzila Shaikh May 16, 2023 9:08 AM
Be it PM Modi or Rahul Gandhi, all political parties are waking up to the appeal of the ‘influencers.’ Will they have a big hand in swaying opinions in the next few elections?
Imran Fazal May 9, 2023 8:29 AM
At the e4m IPRCCC, a panel of industry experts discussed the importance of influencer marketing and PR strategy for a brand
exchange4media Staff May 8, 2023 3:01 PM
The finance ministry is working with MeitY to eradicate Ponzi applications, Sitharaman said recently
exchange4media Staff Apr 25, 2023 7:11 PM
In the wake of the Bournvita controversy, brand experts say influencers now want to be seen as loyal to their followers too and the creator economy is getting more community-driven
Tanzila Shaikh Apr 17, 2023 9:23 AM
Vishakha has a wide range of interests like traveling, lifestyle, gaming and automobiles.
exchange4media Staff Apr 14, 2023 10:40 AM
This is likely to lead to an increased demand for qualified healthcare influencers with most being more mindful of the content they post
Tanzila Shaikh Apr 11, 2023 1:38 PM
The Consumer Affairs Ministry released guidelines that demand complete transparency from influencers and celebs endorsing a product on social media
exchange4media Staff Jan 20, 2023 5:07 PM
The Vice President & Head of Marketing at Pepperfry takes us through the new-age furniture brand’s marketing strategies, product innovations, market share, and much more
Anjana Naskar Jan 9, 2023 8:40 AM
In 2022, 12 million monthly active creators created over 750 million videos on Moj, the platform said
exchange4media Staff Dec 22, 2022 1:16 PM
With the promise of a captive audience and high views, it's little wonder why brands are turning towards gamers and streamers for quality engagement, say industry experts
Shantanu David Dec 13, 2022 9:03 AM
Influencers are venturing into films, launching their own fashion brands and conducting shows & workshops. The creator economy set to grow despite looming recession, experts say
Kanchan Srivastava Dec 2, 2022 8:37 AM
Edelman India, Efficacy Worldwide, MediaCom, FoxyMoron among other key winners
exchange4media Staff Nov 30, 2022 9:20 PM
The launch will be preceded by the second edition of the e4m Influencer Conference 2022
exchange4media Staff Nov 25, 2022 8:20 AM
According to the report, there has been a 14% rise in the number of complaints as compared to 2021-22
exchange4media Staff Nov 16, 2022 11:23 AM
With crypto exchange Vauld suspending transactions, questions are being raised about the lack of adherence to influencer advertising norms
Kanchan Srivastava Jul 8, 2022 8:34 AM
The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands as they will probably be under the ambit of TDS, say experts
Shantanu David Jun 24, 2022 8:58 AM
According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them
Kanchan Srivastava Jun 13, 2022 8:55 AM
Although social media is a private space, influencers have the responsibility to exercise caution and due diligence, say industry observers
Kanchan Srivastava May 3, 2022 9:09 AM
