Google Pay’s new campaign celebrates the magic of Delhi
The campaign invites everyone to “Join the Authentic Dilli Party” on its app through specific reward-oriented actions
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Tanishq’s new film celebrates equal partnership in marriage
Conceptualized by Lowe Lintas, the multi-starrer film features actors from various regions
Lowe Lintas wins creative mandate of Amaron
The account will be managed by the agency’s Mumbai office
Sidharth Malhotra adds fizz to Dabur Real's new ad film
The campaign has been conceptualized by Lowe Lintas
Super Vasmol Kesh Kala 33’s new TVC talks to young woman trying hair color for first time
The brand film, created by Lowe Lintas, has been released in Hindi, Odia, Tamil, Telugu, Bengali and Assamese languages
T Gangadhar quits Quotient Group
T Gangadhar joined the company back in January 2023 as its Co-Founder and Group CEO
Bot or not, brands bet big on influencer marketing
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
IPG turns down bid for MullenLowe: Reports
Reports have quoted IPG as saying that the offer was not credible and that it was an ‘unsolicited approach’
What the ‘fake’ is happening with influencer marketing?
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
Cannes Lions 2024: Inside MullenLowe Lintas Group's entries this year
This time, the group has sent four of its best works for Lifebuoy, Pepsodent, Britannia and Tetley
MullenLowe Lintas Group commissions study to deconstruct Indian cultures
The study, named State of States, will be carried out in collaboration with Quantum Solutions
Fali Vakeel, the last of Indian adland's Mad Men: MullenLowe Lintas Group
In a statement, the group expressed grief at Fali Vakeel's passing and said that his impact extended beyond the boardroom
Ad veteran Fali Vakeel no more
Vakeel was the former Vice Chairman of Lowe Lintas
Lowe Lintas wins Jawa Motorcycle’s creative account
The agency will handle the creative duties for all products under the brand
Lowe Lintas creates Flipkart Health+’s campaign for Uttar Pradesh
In the campaign, Saurabh Shukla and Sparsh Srivastava add the local flavors of UP
MullenLowe Lintas India recognized as one of 100 best companies for women in India
The list is compiled by Avtar and Seramount
Lowe Lintas' Sagar Kapoor calls it quits
Kapoor was the Group Chief Creative Officer – Global Brands
Halloween: Indian brands try every trick (and treat) from the marketing playbook
Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which has been steadily bewitching Indian consumers
Ind vs Pak: Why Lifebuoy told cricket lovers to ‘spare the nails’
The ad created by MullenLowe Lintas Group scored big among netizens
Veedol launches new brand campaign ‘Rakhe Saaf, Dil Se’
The campaign has been conceptualised by Lowe Lintas Kolkata
Milk Bikis challenges traditional stereotypes of parenting in their latest campaign
Conceptualized by Lowe Lintas Bangalore, the #GrowthNeedsBoth campaign features cricketer R. Ashwin, his wife and their daughters
Axis Bank ‘opens experiences’ for credit cards campaign
The campaign has been designed by Lowe Lintas
Britannia presents a perfect 'Timepass' idea in new ad
The campaign was conceptualised by Lowe Lintas, Bangalore
Lowe Lintas India's Ekta Relan steps down as Chief Strategy Officer
This was her second stint with the agency
‘Digital is no longer news – it’s a necessity’
Subramanyeswar S (Subbu), Group CEO, MullenLowe Lintas Group, and CSO - APAC, MullenLowe Group, spoke to us about the Lowe Lintas DX team, what makes them unique and their partnership with Meta
Lowe Lintas wins creative mandate for Eureka Forbes
The agency bagged the account after a multi-agency pitch
Beyond Advertising: How brands can use soft power to make a difference
Guest Column: Krishna Iyer, Director – Marketing at MullenLowe Lintas Group, writes on why a strong brand reputation is a valuable asset for a company
Lowe Lintas launches digital creative unit Lowe Lintas DX
Lowe Lintas DX will offer advanced strategic and creative services for long-term brand building on digital and social
‘There won’t be a successor to Amer Jaleel’
MullenLowe's Global CEO, Kristen Cavallo, and Subbu, the India CEO, speak to e4m on the sidelines of Cannes Lions about doing away with the joint leadership model and more
Best ads of the fortnight: Colgate goes toothless, Amazon has a 'Fresh' idea
Some of the ads launched between May 15 and 31 that caught our attention
MullenLowe comes up with new brand identity
The new logo was created by MullenLowe U.S. and led by head of design João Paz
ABBY Awards 2023 receives 3301 entries
McCann WorldGroup, MullenLowe Lintas and Wunderman Thompson are back in the festival
Cannes Lions 2023: Inside MullenLowe Lintas Group's entries this year
The Group has sent four of its best campaigns centred on themes of inclusivity, diversity and equality.
Prateek Bhardwaj named CCO & Head of Creative (India), Lowe Lintas
Sagar Kapoor takes charge as Chief Creative Officer, Global Brands
Shiwani Varma Vyas elevated to Director Corporate Communications & CSR at Lowe's India
Prior to this, she was Associate Director and Head Corporate Communications & CSR at the company
Dollar Athleisure gets ‘Play Mode On’ with Rajasthan Royals Players
The campaign has been conceptualised by Lowe Lintas, Kolkata
Lowe Lintas pushes the play button in latest campaign for Dollar athleisure
New campaign featuring Rajasthan Royals Superstars urges to have Play Mode On
Samsonite's new campaign underscores strength in the face of adversities
The campaign that features Amitabh Bachchan, Yuvraj Singh & Mithali Raj highlights the durability of Samsonite's range of products
Sharman Joshi promises the 'OLXtraaa' price in OLX Autos ad
The film is a part of the ‘OLXtraaa’ campaign conceptualised by Lowe Lintas
Lowe Lintas bags Skipper Pipes’ creative mandate
The agency will be designing and executing all brand marketing communication campaigns of Skipper Pipes & Fittings
Lowe Lintas wins Lifestyle’s creative mandate
The account has been won after a competitive multi-agency pitch
Tinder embraces new experiences and connections in latest spot
The peppy ad is a part of the brand's latest 'You up?' campaign
Ishaan Khattar and Ashutosh Rana team up for Dulux TVC
The ad has been conceptualised by Mullen Lintas Delhi
Havells showcases 'Unconventionally Beautiful' range of water heaters in new TVC
The latest campaign has been conceptualized by Mullen Lintas, Delhi
Subbu named Group CEO of MullenLowe Lintas Group India, Amer Jaleel, Virat Tandon move on
Jaleel was the CCO and Chairman and Tandon was the Group CEO at the agency
Throwback Thursday: When ICICI Prudential celebrated 'Ache Bande'
On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years
Hershey's launches first-ever Halloween campaign in India
With the growing trend of Halloween festivities in India, the campaign aims to familiarise the Indian audience with the rituals of the festival
Pepperfry ‘memes’ Kareena & Saif for Diwali ad
The campaign has been conceptualised by Lowe Lintas
Rahul Bose & Ishaan Khatter engage in witty banter for HP Spectre
The campaign has been conceputalised by Lowe Lintas
Tanishq celebrates ‘Pehli Diwali’ for every Indian woman
The campaign has been conceptualised by Lowe Lintas