lowe
Conceptualized by Lowe Lintas, the multi-starrer film features actors from various regions
e4m Staff Aug 31, 2024 8:21 AM
The brand film, created by Lowe Lintas, has been released in Hindi, Odia, Tamil, Telugu, Bengali and Assamese languages
T Gangadhar joined the company back in January 2023 as its Co-Founder and Group CEO
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Kanchan Srivastava Jul 1, 2024 9:06 AM
Reports have quoted IPG as saying that the offer was not credible and that it was an ‘unsolicited approach’
e4m Desk Jun 28, 2024 12:27 PM
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
Sohini Ganguly May 24, 2024 8:51 AM
This time, the group has sent four of its best works for Lifebuoy, Pepsodent, Britannia and Tetley
e4m Staff May 14, 2024 7:53 AM
The study, named State of States, will be carried out in collaboration with Quantum Solutions
e4m Staff Apr 30, 2024 5:34 PM
In a statement, the group expressed grief at Fali Vakeel's passing and said that his impact extended beyond the boardroom
e4m Staff Mar 16, 2024 1:29 PM
The agency will handle the creative duties for all products under the brand
e4m Staff Feb 16, 2024 2:26 PM
In the campaign, Saurabh Shukla and Sparsh Srivastava add the local flavors of UP
Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which has been steadily bewitching Indian consumers
Tanzila Shaikh & Nilanjana Basu Oct 31, 2023 9:10 AM
Conceptualized by Lowe Lintas Bangalore, the #GrowthNeedsBoth campaign features cricketer R. Ashwin, his wife and their daughters
exchange4media Staff Sep 13, 2023 3:05 PM
Subramanyeswar S (Subbu), Group CEO, MullenLowe Lintas Group, and CSO - APAC, MullenLowe Group, spoke to us about the Lowe Lintas DX team, what makes them unique and their partnership with Meta
Tanzila Shaikh Aug 25, 2023 9:12 AM
Guest Column: Krishna Iyer, Director – Marketing at MullenLowe Lintas Group, writes on why a strong brand reputation is a valuable asset for a company
Krishna Iyer Aug 16, 2023 11:50 AM
Lowe Lintas DX will offer advanced strategic and creative services for long-term brand building on digital and social
exchange4media Staff Aug 3, 2023 5:05 PM
MullenLowe's Global CEO, Kristen Cavallo, and Subbu, the India CEO, speak to e4m on the sidelines of Cannes Lions about doing away with the joint leadership model and more
Neeta Nair Jun 23, 2023 8:56 AM
Some of the ads launched between May 15 and 31 that caught our attention
exchange4media Staff Jun 7, 2023 9:06 AM
The new logo was created by MullenLowe U.S. and led by head of design João Paz
exchange4media Staff Jun 6, 2023 11:30 AM
McCann WorldGroup, MullenLowe Lintas and Wunderman Thompson are back in the festival
exchange4media Staff May 15, 2023 8:54 AM
The Group has sent four of its best campaigns centred on themes of inclusivity, diversity and equality.
exchange4media Staff May 10, 2023 12:49 PM
Sagar Kapoor takes charge as Chief Creative Officer, Global Brands
exchange4media Staff May 4, 2023 11:11 AM
Prior to this, she was Associate Director and Head Corporate Communications & CSR at the company
exchange4media Staff Apr 27, 2023 2:40 PM
The campaign has been conceptualised by Lowe Lintas, Kolkata
exchange4media Staff Apr 24, 2023 12:01 PM
New campaign featuring Rajasthan Royals Superstars urges to have Play Mode On
exchange4media Staff Apr 20, 2023 6:35 PM
The campaign that features Amitabh Bachchan, Yuvraj Singh & Mithali Raj highlights the durability of Samsonite's range of products
exchange4media Staff Apr 15, 2023 12:23 PM
The film is a part of the ‘OLXtraaa’ campaign conceptualised by Lowe Lintas
exchange4media Staff Feb 18, 2023 8:17 AM
The agency will be designing and executing all brand marketing communication campaigns of Skipper Pipes & Fittings
exchange4media Staff Jan 24, 2023 6:47 PM
The account has been won after a competitive multi-agency pitch
exchange4media Staff Jan 5, 2023 6:30 PM
The peppy ad is a part of the brand's latest 'You up?' campaign
exchange4media Staff Dec 24, 2022 8:33 AM
The latest campaign has been conceptualized by Mullen Lintas, Delhi
exchange4media Staff Dec 12, 2022 1:23 PM
Jaleel was the CCO and Chairman and Tandon was the Group CEO at the agency
exchange4media Staff Nov 28, 2022 10:56 AM
On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 17, 2022 8:42 AM
With the growing trend of Halloween festivities in India, the campaign aims to familiarise the Indian audience with the rituals of the festival
exchange4media Staff Nov 1, 2022 1:26 PM
