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The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
e4m Staff Aug 29, 2025 3:48 PM
Users can post videos celebrating and mentioning that one G.O.A.T. Teacher who has shaped their lives until 11pm, 8th Sep, with #GOAT
e4m Staff Sep 5, 2024 12:35 PM
MIB said that the move will lead to more employment opportunities, boost local dialect and culture, and drive ‘vocal for local’ initiatives
e4m Staff Aug 28, 2024 4:20 PM
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
I&B Minister Ashwini Vaishnaw said this on Thursday while launching 25 challenges as part of the ‘Create in India Challenge - Season 1’ for World Audio Visual & Entertainment Summit
e4m Staff Aug 23, 2024 9:03 AM
Vedanta’s alumina refinery in Lanjigarh has won first prize in the “Best Energy Efficient Designated Consumer” category at the CII National Energy Efficiency Circle Competition 2024
e4m Staff Aug 21, 2024 12:34 PM
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts familiar with the broadcast industry
Aditi Gupta Aug 13, 2024 8:45 AM
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
e4m Staff Jul 31, 2024 9:06 AM
At India Today Business Today Budget Round Table 2024, Finance Minister Nirmala Sitharaman says details of scheme to be worked out
e4m Staff Jul 29, 2024 10:44 AM
The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers
e4m Staff Jul 15, 2024 10:01 AM
The Indian PM is second only to former POTUS Barack Obama who has over 131 million followers on the platform
The app has announced the launch of #U1vibes, a campaign on its app and a contest for the release of the musician’s latest music video, "She’s a Killer"
In a meeting held with stakeholders yesterday, MIB shared that it is setting up a core committee to finalize its submission to the Supreme Court
Chehneet Kaur Jun 26, 2024 9:00 AM
Mint's Union Budget offerings present a distinct platform for brands to align with the vision of inclusive growth, macroeconomic stability and sustainable growth laid out by the Finance Minister
NATIVE CONTENT Jun 19, 2024 3:20 PM
Some of the channels called out by the PIB have more than 1 million subscribers
e4m Staff Jun 14, 2024 9:17 AM
In a letter to MIB secy Sanjay Jaju, ISA members raised concerns about security, technical snags and ambiguity related to the process of submitting self-declaration certificates
e4m Staff Jun 13, 2024 2:58 PM
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
Chehneet Kaur Jun 12, 2024 8:40 AM
Apart from I&B Ministry, Vaishanaw has not only retained his Railway Ministry but has got the Electronics & IT portfolio as well
e4m Staff Jun 11, 2024 9:19 AM
Dr. Chandra Sekhar Pemmasani will take over as Minister of State for the Ministry of Communications
e4m Staff Jun 11, 2024 8:00 AM
Vaishnaw has been entrusted with the Railways and Electronics and Information Technology portfolios
The meeting to be held on June 11 will be chaired by MIB Secretary Sanjay Jaju, said a news report
While some in the industry believe Anurag Thakur will retain the important portfolio, others speculate over a range of possibilities including BJP allies bagging the post
Puthiya Thalaimurai is preparing for an exclusive broadcast on election day
Minmini will be organising an app-based digital event #MinminiAstro from 29 – 31 May, 2024
e4m Staff May 29, 2024 4:13 PM
OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore
Aditi Gupta May 17, 2024 8:58 AM
Among other awards, Amazon miniTV received recognition for its marketing campaign for dance reality show, Hip Hop India
e4m Staff May 14, 2024 12:28 PM
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
Shantanu David Apr 22, 2024 8:35 AM
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist
19 websites, 10 apps, and 57 social media handles of OTT platforms were blocked nationwide
e4m Staff Mar 14, 2024 12:42 PM
The serial was commissioned by taking inspiration from the Prime Minister's “Azadi Ka Amrit Mahotsav” national campaign
e4m Staff Mar 13, 2024 12:04 PM
The National Creators Award is part of the government’s efforts to recognize the impact brought by creators across domains like storytelling, social change advocacy and environmental sustainability
e4m Staff Mar 11, 2024 9:14 AM
The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory
Recently Gemini found itself under netizen’s scrutiny after it offended them by generating results declining to depict white people
Sohini Ganguly Feb 28, 2024 5:45 PM
Some users have claimed the tool refuses to create images of white people
e4m Staff Feb 26, 2024 2:27 PM
Minimalist Co-founder Mohit Yadav says for international market, they will leverage a combination of digital platforms, traditional media channels, influencer partnerships and experiential marketing
Sohini Ganguly Feb 23, 2024 6:16 PM
The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
Chehneet Kaur Feb 22, 2024 7:29 PM
Gemini will be available in 40 languages as a paid application; out in English as of now
Kanchan Srivastava Feb 9, 2024 10:18 AM
Sanjay Jaju has helmed various public service roles across departments and earned several laurels
Chehneet Kaur Feb 5, 2024 8:35 AM
Apurva Chandra has been appointed as the Secretary, Department of Health and Family Welfare, according to an order issued by the Personnel Ministry
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from newsprint and considering advertising at par with R&D
e4m Staff Jan 31, 2024 8:25 AM
Revenue from operations increased to Rs 5,014 crore in FY’ 22 as compared to Rs 2280 crore in FY’ 21
Sohini Ganguly Jan 24, 2024 7:13 PM
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
Kanchan Srivastava Jan 24, 2024 1:52 PM
