At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
Guest Column: Rajiv Dubey, Head of Media at Dabur India, writes that Avinash Pandey's ability to blend academic insights with practical experience is a key driver of his success as CEO of ABP News
Guest Column: Rajiv Gopinath, Chief Solutions Officer at Publicis Media Services, writes about having developed a tool to predict T20 World Cup match ratings that can fuel informed decisions
Rajiv Rajagopal, Business Head at GroupM, was the keynote speaker at the e4m CTV Conference where he spoke about 'Cracking the Code: Understanding and Targeting the Connected TV Viewer'
At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of Media for Dabur, spoke against the motion
Rajiv Dubey, Head of Media, Dabur, talks about the brand's maiden foray into IPL, expectations from the tournament and plans to invest in more properties in the future
At a recently held closed-door event by DoubleVerify, digital experts across sectors discussed how the industry can capitalise on future opportunities and respond to future challenges
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Instant impact for product launches, and access to a large aggregation of new and young audiences makes TV associations on IPL a gamechanger for FMCG brands
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spends and much more
Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why BARC should tackle this menace
We bring you an interview series with marketing leaders across the spectrum as they discuss their fondest memories of watching Cricket World Cups on TV & their expectations from the T20 World Cup
Bakshi, Chief Operations Officer - Revenue, ZEEL, shares the trends as per the latest edition of ZEE’s Intelligence Monitor Knowledge series & how OTT and smartphones share a symbiotic relationship
e4m caught up with Rajiv Dubey, Head - Media, Dabur India, and Kapil Ohri, Head of Digital Marketing, Dabur India, to understand the company’s digital strategy and its recent move to rope in dentsu X
Kevin Vaz, Head - Network Entertainment Channels, Star & Disney India, tells us how the relatable content strategy of Star Pravah has maintained its leadership for the last 69 weeks
At the e4m Digital 40 Under 40 Summit, panelists Karan Rajpal, Ashima Kakar, Archana Aggarwal, and Rajiv Dubey & Neel Pandya discussed how the past months impacted digital marketing and its next phase
From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts
As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines