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Aparna Sanyal will be leading expansion of network and programming for the 20th edition of the Asian Women's Film Festival
e4m Staff Aug 23, 2024 9:19 AM
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
Chehneet Kaur Aug 8, 2024 9:08 AM
On early August 7, it was announced that wrestler Vinesh Phogat may be disqualified after the grappler was found 150 gm overweight ahead of women's 50kg final
GCC was also named as the region that will host the first PWR World Series in March 2025
e4m Staff Jul 25, 2024 11:45 AM
ASICS will provide Antim with state-of-the-art footwear and apparel to enhance her training and competition performance
e4m Staff Jul 19, 2024 3:35 PM
At the unveiling event of e4m dentsu Digital Advertising Report 2024, experts came together to discuss the impact of AI on creativity
Tanzila Shaikh Feb 9, 2024 6:50 PM
Nikhil Rao joins Mars Wrigley India from Mondelez where he was the Vice President - Marketing for Mondelez Southeast Asia (SEA)
e4m Staff Jan 12, 2024 1:51 PM
The brand campaign film will run on Disney+Hotstar and digital platforms such as YouTube, Facebook, Twitter and Instagram during the ICC Men’s Cricket World Cup 2023
With ad spends expected to be in the double digits for the twin festivals, brands have been pulling out all stops to get the best out of the festive opportunity
Nilanjana Basu Sep 15, 2023 9:05 AM
The partnership is for the sports series ‘WOW – Women Of Wrestling’
exchange4media Staff Apr 6, 2023 2:48 PM
Kalpesh will oversee 20 diverse markets in the Mars Wrigley Asia portfolio
exchange4media Staff Mar 23, 2023 12:09 PM
The new brand films bring to life two relatable and popular characters to present a humorous take on the sudden onset of hunger pangs
exchange4media Staff Mar 22, 2023 4:11 PM
Guest Column: Sunita Patnaik, Director, Corporate Affairs, Mars Wrigley, India, writes why gender equity must get the energy and sponsorship from all stakeholders
Sunita Patnaik Mar 9, 2023 12:57 PM
The brand team and the creative agency behind Swiggy’s Valentine’s Day campaign walk us through the insights and execution process
Simran Sabherwal Feb 23, 2023 12:56 PM
The Mars Wrigley account will be handled by DDB Tribal, which is an integrated agency consisting of 22Feet Tribal and DDB Mudra Delhi
Tanzila Shaikh Feb 16, 2023 4:45 PM
The digital film, titled Wrong Address, explores how wrong addresses can sometimes lead to the right places
exchange4media Staff Feb 13, 2023 3:33 PM
Today we begin a new series decoding the trends that are shaping the adtech space. In the first edition of TechTalks, we explore if A&M copywriters need to worry about the much talked-about ChatGPT
Kanchan Srivastava Feb 6, 2023 9:02 AM
The iconic anthropomorphic characters will now be replaced by actor Maya Rudolf, the company announced
exchange4media Staff Jan 24, 2023 1:59 PM
ChatSonic promises to make creation of content, images, or videos simpler and that too with updated information
Kanchan Srivastava Jan 13, 2023 8:52 AM
Lawrence has been roped in by the brand for serving as an inspiration for women of all ages
exchange4media Staff Nov 3, 2022 12:53 PM
Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more
Ritika Raj Oct 21, 2022 1:07 PM
Sheth joined the erstwhile Wrigley India in 2015 as Chief Financial Officer
exchange4media Staff Aug 23, 2022 1:37 PM
Guest Column: Sunita Patnaik, Director, Corporate Affairs for Mars Wrigley India and One Mars India, shares an insightful input for organizations struggling to retain their talent
Sunita Patnaik Jun 13, 2022 6:28 PM
The brand will collaborate with 750+ influencers for the campaign
exchange4media Staff Mar 23, 2022 1:18 PM
He succeeds Ritesh Gauba who most recently moved on after spending 8 successful years in the Sales function of the company
exchange4media Staff Mar 21, 2022 4:37 PM
Global advertising technology firm Datawrkz will enhance the in-house capabilities of Nazara for optimizing its customer acquisition spends
exchange4media Staff Jan 18, 2022 12:09 PM
The 23-year-old wrestler is from a Sonipat village in Haryana
exchange4media Staff Aug 6, 2021 8:58 AM
Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far
Javed Farooqui May 5, 2021 9:11 AM
The platform aims to bridge the gap between entertainers and the entertainment industry and bring the world of entertainers under one roof
exchange4media Staff Apr 16, 2021 2:30 PM
This year’s WRESTLEMANIA will mark the first time that fans will be in the stands for a WWE event since early March 2020
exchange4media Staff Apr 9, 2021 4:02 PM
Agreement benefits Universal Music Group labels’ recording artists and Universal Music Publishing Group’s songwriters
exchange4media Staff Feb 9, 2021 3:12 PM
Twitter said that Revue will accelerate their work to help people stay informed about their interests while giving all types of writers a way to monetise their audience
exchange4media Staff Jan 27, 2021 2:55 PM
The discussion will shed light on how personalised experiences have become key to building a customer experience and ensuring a delightful customer journey
exchange4media Staff Jan 19, 2021 8:39 AM
Partnership to include broadcast of all yearly marquee events of New Japan Pro-Wrestling, starting January 09, 2021
exchange4media Staff Jan 8, 2021 12:58 PM
The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories on data and trends of India’s streaming habits
Noel Dsouza Dec 11, 2020 7:53 AM
The company's worldwide revenue in the third quarter of 2020 decreased by 11.5% to $3,206.5 million from $3,623.8 million in the third quarter of 2019 due to effects of COVID-19
exchange4media Staff Oct 28, 2020 8:23 AM
Chaired by Kiran Karnik, Former President, Nasscom, the jury came together at a virtual meet to shortlist the 100 most influential personalities from the Digital world
exchange4media Staff Oct 21, 2020 9:27 AM
Rebecca Wright has been appointed as the Deputy President of the advertising and design body
exchange4media Staff Oct 9, 2020 11:45 AM
DDB Mudra has crafted three TVCs with the rebooted jingle to invoke nostalgia and bring back strong and memorable associations
exchange4media Staff Aug 1, 2020 8:37 AM
New campaign initiated to urge the consumers to ‘freshen up’ behind the mask
exchange4media Staff Jul 26, 2020 10:00 AM
The new film tells the inspiring story of Wildlife SOS’ Kartick Satyanarayan with the iconic Jeep Wrangler
exchange4media Staff Jul 11, 2020 10:08 AM
The panel will also discuss the future of influencer marketing and the impact of COVID-19 on the industry
exchange4media Staff Jun 22, 2020 10:49 AM
Online brand store is available for consumers in top metros
exchange4media Staff Jun 8, 2020 5:04 PM
