The screen, once a realm of artistic inquiry, is being refitted as an ideological archive where myth passes for evidence and feelings stand in for facts.
Aparna Sanyal will be leading expansion of network and programming for the 20th edition of the Asian Women's Film Festival
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
On early August 7, it was announced that wrestler Vinesh Phogat may be disqualified after the grappler was found 150 gm overweight ahead of women's 50kg final
GCC was also named as the region that will host the first PWR World Series in March 2025
ASICS will provide Antim with state-of-the-art footwear and apparel to enhance her training and competition performance
Companies like Nazara and Abakkus are already working with TeamNest
These billboards, the civic body said, exceed the approved size
At the unveiling event of e4m dentsu Digital Advertising Report 2024, experts came together to discuss the impact of AI on creativity
Nikhil Rao joins Mars Wrigley India from Mondelez where he was the Vice President - Marketing for Mondelez Southeast Asia (SEA)
The brand campaign film will run on Disney+Hotstar and digital platforms such as YouTube, Facebook, Twitter and Instagram during the ICC Men’s Cricket World Cup 2023
With ad spends expected to be in the double digits for the twin festivals, brands have been pulling out all stops to get the best out of the festive opportunity
The partnership is for the sports series ‘WOW – Women Of Wrestling’
Kalpesh will oversee 20 diverse markets in the Mars Wrigley Asia portfolio
The new brand films bring to life two relatable and popular characters to present a humorous take on the sudden onset of hunger pangs
Guest Column: Sunita Patnaik, Director, Corporate Affairs, Mars Wrigley, India, writes why gender equity must get the energy and sponsorship from all stakeholders
The brand team and the creative agency behind Swiggy’s Valentine’s Day campaign walk us through the insights and execution process
Gayle While has been appointed CEO at Host/Havas
The Mars Wrigley account will be handled by DDB Tribal, which is an integrated agency consisting of 22Feet Tribal and DDB Mudra Delhi
The digital film, titled Wrong Address, explores how wrong addresses can sometimes lead to the right places
The film has been created by DDB Mudra North
Today we begin a new series decoding the trends that are shaping the adtech space. In the first edition of TechTalks, we explore if A&M copywriters need to worry about the much talked-about ChatGPT
The iconic anthropomorphic characters will now be replaced by actor Maya Rudolf, the company announced
ChatSonic promises to make creation of content, images, or videos simpler and that too with updated information
Lawrence has been roped in by the brand for serving as an inspiration for women of all ages
Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more
Sheth joined the erstwhile Wrigley India in 2015 as Chief Financial Officer
Guest Column: Sunita Patnaik, Director, Corporate Affairs for Mars Wrigley India and One Mars India, shares an insightful input for organizations struggling to retain their talent
The brand will collaborate with 750+ influencers for the campaign
He succeeds Ritesh Gauba who most recently moved on after spending 8 successful years in the Sales function of the company
Global advertising technology firm Datawrkz will enhance the in-house capabilities of Nazara for optimizing its customer acquisition spends
First batch of master class in writing began on Aug 14
The 23-year-old wrestler is from a Sonipat village in Haryana
The funding will support its expansion plans
The campaign is under the hashtag #SayNoToDowry&Abuse
Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far
The platform aims to bridge the gap between entertainers and the entertainment industry and bring the world of entertainers under one roof
This year’s WRESTLEMANIA will mark the first time that fans will be in the stands for a WWE event since early March 2020
Agreement benefits Universal Music Group labels’ recording artists and Universal Music Publishing Group’s songwriters
Twitter said that Revue will accelerate their work to help people stay informed about their interests while giving all types of writers a way to monetise their audience
The discussion will shed light on how personalised experiences have become key to building a customer experience and ensuring a delightful customer journey
Partnership to include broadcast of all yearly marquee events of New Japan Pro-Wrestling, starting January 09, 2021
The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories on data and trends of India’s streaming habits
The company's worldwide revenue in the third quarter of 2020 decreased by 11.5% to $3,206.5 million from $3,623.8 million in the third quarter of 2019 due to effects of COVID-19
Chaired by Kiran Karnik, Former President, Nasscom, the jury came together at a virtual meet to shortlist the 100 most influential personalities from the Digital world
Rebecca Wright has been appointed as the Deputy President of the advertising and design body
DDB Mudra has crafted three TVCs with the rebooted jingle to invoke nostalgia and bring back strong and memorable associations
New campaign initiated to urge the consumers to ‘freshen up’ behind the mask
The new film tells the inspiring story of Wildlife SOS’ Kartick Satyanarayan with the iconic Jeep Wrangler
The panel will also discuss the future of influencer marketing and the impact of COVID-19 on the industry