According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025
At the core of this offering is Creative Studio, Amazon’s integrated creative workspace
Check out the festive hits and misses reviewed by IMPACT Magazine
Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI
The agency has achieved a 30% CAGR over the past three years through strategic partnerships and acquisitions
This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap
Rohit Katyal will lead Enterprise Sales. He joins from Phi Commerce where he was the Chief Business Officer
In this role, Del Pozzo will lead Hershey's next phase of growth in the US with a portfolio of brands including Hershey's, Reese's and Jolly Rancher
While OMG will be responsible for overseeing the Americas, WPP will handle the EMEA and APAC regions
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Prior to this, Mayank Jain was associated with Swiggy where he was responsible for consumer brand and in-app marketing for all of its new initiatives
The brand won 2 golds and 3 silver across categories for its outstanding work and creativity
The ticketing facilties will be available on the Paytm app during a transition period of up to 12 months
Zomato founder and CEO Deepinder Goyal announced that the company will actively remove such images from restaurant menus, following a surge in customer complaints
Prior to this, Ananta Das was with Amazon as Brand Lead - PR
Additionally, Ozonetel is increasing investments in people and technology
Prior to this, Sonal Kabi was with Netflix as Director – Marketing
According to Amazon India’s official statement, Manish Tiwary will seek opportunities outside the company
The brand won gold in the ‘Best Banners - Single/ Campaign, Rich Media with or without video’ sub-category
Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India
The campaign 'Friendship Ki Band' allows users to create videos for friends, highlighting quirks and traits that make their friendship special
The advertising & promotion expenses stood at Rs 396 crore
The e-commerce giant reported a 10% increase in net sales to $148 billion compared to the same period last year
Project Parivartan has completed 5 years
The two complaints were initiated by the council on a suo moto basis where the operators were found to jack up food prices during the final billing process
Sources indicate that he is set to join JioCinema as Chief Marketing Officer
The '#IndiaSeDuniyaTak' campaign has been conceptualised by FCB Kinnect
Sebastian Vizor joins from The Royals
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
Prime Video will present exclusive global coverage of 66 regular-season NBA games
WPP will support Colgate-Palmolive’s oral care, personal care and home care businesses
Iyer will continue to report directly to Ahmed Aftab Naqvi, Global CEO & Co-founder, and Rohan Bhansali, Chairman & Co-founder of GOZOOP Group
Prior to this, V Satyavagheeswaran was with Google as Product Marketing Manager
These platforms are unlikely to see a drop in customer base as they have altered user behaviour permanently. Hence, advertiser loss is also unlikely, say experts
Amyn Ghadiali’s last role with GOZOOP Group was as President - Business & Integration
Over two-thirds of India-based SMBs said AI will improve the performance of their advertising campaigns, states the report by Amazon Ads
While comic Samay Raina ‘barbequed’ Zomato in his post, the food delivery platform has also come up with cheeky print ads to celebrate the occasion
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Siddharth Samant passed away due to a cardiac arrest; he was 33
Nikos Bartzoulianos joins from Samsung
#SachMeinTooMuch is a TV and digital commercial that showcases slice-of-life situations
The strategic partnership offers a streamlined solution to ensure that brand messaging remains consistent and impactful across all channels
Nikhil Madhok joined Prime Video in September 2022 as the Head of Hindi Originals for Prime Video and Amazon Studios
The ad teases the return of the superhero series for its fourth installment
The ministry wants to discuss broadcast service regulations with the stakeholders