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Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI
Deep Kalra Oct 8, 2024 4:00 PM
The agency has achieved a 30% CAGR over the past three years through strategic partnerships and acquisitions
Abbas Zaidi Sep 19, 2024 2:23 PM
This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap
Rohit Katyal will lead Enterprise Sales. He joins from Phi Commerce where he was the Chief Business Officer
In this role, Del Pozzo will lead Hershey's next phase of growth in the US with a portfolio of brands including Hershey's, Reese's and Jolly Rancher
While OMG will be responsible for overseeing the Americas, WPP will handle the EMEA and APAC regions
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Shantanu David Sep 2, 2024 9:28 AM
Prior to this, Mayank Jain was associated with Swiggy where he was responsible for consumer brand and in-app marketing for all of its new initiatives
e4m Staff Aug 26, 2024 10:24 AM
The brand won 2 golds and 3 silver across categories for its outstanding work and creativity
e4m Staff Aug 23, 2024 10:25 PM
The ticketing facilties will be available on the Paytm app during a transition period of up to 12 months
e4m Staff Aug 22, 2024 7:45 AM
Zomato founder and CEO Deepinder Goyal announced that the company will actively remove such images from restaurant menus, following a surge in customer complaints
e4m Staff Aug 19, 2024 9:09 AM
Additionally, Ozonetel is increasing investments in people and technology
According to Amazon India’s official statement, Manish Tiwary will seek opportunities outside the company
The brand won gold in the ‘Best Banners - Single/ Campaign, Rich Media with or without video’ sub-category
Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India
Neeta Nair Aug 5, 2024 12:48 PM
The campaign 'Friendship Ki Band' allows users to create videos for friends, highlighting quirks and traits that make their friendship special
The e-commerce giant reported a 10% increase in net sales to $148 billion compared to the same period last year
The two complaints were initiated by the council on a suo moto basis where the operators were found to jack up food prices during the final billing process
Payal Gwalani Aug 1, 2024 9:16 AM
Sources indicate that he is set to join JioCinema as Chief Marketing Officer
e4m Staff Jul 31, 2024 4:37 PM
The '#IndiaSeDuniyaTak' campaign has been conceptualised by FCB Kinnect
e4m Staff Jul 30, 2024 3:53 PM
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
Chehneet Kaur Jul 29, 2024 8:52 AM
Prime Video will present exclusive global coverage of 66 regular-season NBA games
e4m Staff Jul 25, 2024 6:31 PM
WPP will support Colgate-Palmolive’s oral care, personal care and home care businesses
e4m Staff Jul 25, 2024 12:04 PM
Iyer will continue to report directly to Ahmed Aftab Naqvi, Global CEO & Co-founder, and Rohan Bhansali, Chairman & Co-founder of GOZOOP Group
e4m Staff Jul 24, 2024 3:06 PM
Prior to this, V Satyavagheeswaran was with Google as Product Marketing Manager
e4m Desk Jul 22, 2024 12:33 PM
These platforms are unlikely to see a drop in customer base as they have altered user behaviour permanently. Hence, advertiser loss is also unlikely, say experts
Sohini Ganguly Jul 17, 2024 8:53 AM
Amyn Ghadiali’s last role with GOZOOP Group was as President - Business & Integration
e4m Staff Jul 12, 2024 2:09 PM
Over two-thirds of India-based SMBs said AI will improve the performance of their advertising campaigns, states the report by Amazon Ads
e4m Staff Jul 10, 2024 4:00 PM
While comic Samay Raina ‘barbequed’ Zomato in his post, the food delivery platform has also come up with cheeky print ads to celebrate the occasion
e4m Staff Jul 10, 2024 12:42 PM
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Shantanu David Jul 3, 2024 9:10 AM
#SachMeinTooMuch is a TV and digital commercial that showcases slice-of-life situations
e4m Staff Jun 25, 2024 12:30 PM
The strategic partnership offers a streamlined solution to ensure that brand messaging remains consistent and impactful across all channels
e4m Staff Jun 24, 2024 4:46 PM
Nikhil Madhok joined Prime Video in September 2022 as the Head of Hindi Originals for Prime Video and Amazon Studios
Sonam Saini Jun 21, 2024 3:58 PM
The ad teases the return of the superhero series for its fourth installment
e4m Staff Jun 14, 2024 3:14 PM
The ministry wants to discuss broadcast service regulations with the stakeholders
e4m Staff Jun 13, 2024 3:00 PM
Vivek Srivastava joined Prime Video in February 2022 as Head of Partnerships and was promoted to Head of Prime Video Channels India in 2023
e4m Staff Jun 13, 2024 2:10 PM
A week after e4m report on MX Player’s acquisition by Amazon, the US tech major has shared its side of the story
Kanchan Srivastava Jun 6, 2024 2:52 PM
Netizens pointed out that it's better to shut down services if the company cared about riders' wellbeing during the heatwave
Amazon Web Services' Purnima Sahni Mohanty delivered a special address on the role of communication in brand building at e4m PR and Corp Comm 40 Under 40 Awards
Unveils a new brand film celebrating India’s love for cricket and food
e4m Staff Jun 2, 2024 10:00 AM
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be sealed then
