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Prior to this, Claudia Wallace was with BMB Agency as Managing Director.

e4m Desk Sep 6, 2024 1:01 PM

As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke

e4m Staff Sep 3, 2024 3:43 PM

Written comments on the consultation paper are invited from the stakeholders by September 6. Counter comments can be submitted by September 20

e4m Staff Aug 9, 2024 4:19 PM

The movie is being directed by Shaad Ali

e4m Staff Jul 17, 2024 6:07 PM

A video circulating on the internet shows the chappals enclosed in glass cases in a high-end store with the salesperson handling the footwear with gloved hands

e4m Staff Jul 17, 2024 3:54 PM

Prior to this, Claudio Sforza was with Astaldi

e4m Desk Jul 1, 2024 4:54 PM

At e4m Golden Mikes Radio & Audio Conference, Radio Mirchi’s Jeeturaaj, Big FM’s Vrajesh Hirjee, Fever FM’s RJ Rahul and Radio City’s Ginnie Mahajan discussed the persona of RJs as influencers

e4m Staff Jun 28, 2024 1:37 PM

At exchange4media Golden Mikes - Radio & Audio Conference 2024, industry experts discussed ‘The Power of Sound: Leveraging Audio to Build and Strengthen Brands’

e4m Staff Jun 27, 2024 5:35 PM

At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead for radio in the digital era’

e4m Staff Jun 27, 2024 8:54 AM

At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled his associations with Geetmala’s Ameen Sayani & Amul’s Dr Verghese Kurien

e4m Staff Jun 27, 2024 8:29 AM

The awards will honour winners in four major categories- Radio, Podcast/Audio Series, Audio Books and Excellence, which are further divided into several sub-categories

e4m Staff Jun 25, 2024 9:05 AM

To build voice AI capability to empower writers

e4m Staff Jun 24, 2024 1:28 PM

Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services

e4m Staff Jun 21, 2024 8:58 AM

PUMA adds Ibrahim Ali Khan Pataudi to its large roster of celebrity endorsers like Kareena Kapoor Khan, Virat Kohli, Neymar Jr and Dua Lipa

e4m Staff Apr 30, 2024 1:48 PM

Milton and Vserv AudiencePro have joined forces to seamlessly blend brand awareness and user engagement

NATIVE CONTENT Jan 24, 2024 11:23 AM

Khurrana will spearhead campaign named #TimeToWobble

e4m Staff Dec 20, 2023 5:00 PM

Maalouli has a career spanning over 15 years in media and sales management

e4m Staff Dec 7, 2023 3:52 PM

In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio streaming

Sonam Saini Dec 4, 2023 8:44 AM

As per a Bloomberg report, government officials in India have been told about Saudi Arabia's interest in acquiring a significant stake in a holding company for IPL that could be valued at $30 billion

e4m Staff Nov 6, 2023 7:50 AM

The campaign will be amplified through various social media and influencer marketing initiatives

e4m Staff Oct 26, 2023 3:51 PM

Himalaya Neem face wash gets unduplicated reach with exceptional Click Through rates as Motivator and Vserv AudiencePro join hands

NATIVE CONTENT Oct 17, 2023 11:22 AM

Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour

Nilanjana Basu Sep 29, 2023 8:40 AM

According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh

Sonam Saini Aug 31, 2023 8:47 AM

Dabur Odonil and Vserv AudiencePro have joined forces to deliver an engaging OTT campaign, reaching niche audiences with remarkable results

NATIVE CONTENT Aug 3, 2023 11:22 AM

He will be replacing Markus Duesmann

e4m Desk Jun 30, 2023 6:35 PM

Geo Granularity, developed by GroupM Nexus’s Finecast, will enable more precise audience reach and ad spend optimisation

e4m Desk Jun 15, 2023 11:56 AM

Jos Alukkas' OTT campaign, powered by Vserv AudiencePro, achieves exceptional engagement with a 95% Video Completion Rate & 1% CTR surpassing industry benchmarks

NATIVE CONTENT Jun 6, 2023 10:19 AM

This restructuring has been done keeping in mind the emerging opportunities in programmatic audio, branded podcasts & digital media

e4m Desk May 25, 2023 8:32 PM

DCR data will enable media publishers and agencies to understand digital content consumption and engagement

e4m Desk May 22, 2023 3:58 PM

The global media & marketing services agency walked away with 2 gold, 3 silver and 2 bronze metals across categories

e4m Desk May 17, 2023 9:49 PM

Mindshare, ENIL, Music Broadcast Ltd, and Big FM among other key winners

e4m Desk May 17, 2023 9:40 PM

This partnership will help unlock new audiences or find innovative ways to retain existing customers

e4m Desk May 17, 2023 4:02 PM

Vserv AudiencePro platform delivers 5x CTR on Meta and achieves unduplicated reach across multiple channels for the Bajaj Almond Drops Serum launch campaign

NATIVE CONTENT Apr 25, 2023 11:45 AM

The senior category head at Parle Products spoke to e4m exclusively about its association with IPL, importance of collective TV viewing for the brand and more

Kanchan Srivastava Apr 19, 2023 9:03 AM

The content line-up includes a diverse range of genres

e4m Desk Apr 14, 2023 11:09 AM

Prior to joining Sochcast, Srivatsa collaborated with companies, including MicroMentor, VIZIO, Hinge Dating, Alto Pharmacy, Intercom and Gong

e4m Desk Apr 5, 2023 9:02 AM

As Saudi Aramco and Saudi Tourism Authority partnered with BCCI, Qatar Airways joined hands with RCB to expand their footprint in the world’s second largest market

Kanchan Srivastava Mar 30, 2023 9:08 AM

Rajasthan Royals team will wear UBON's logo on their helmet and cap throughout the tournament

e4m Desk Mar 29, 2023 6:32 PM

Hoop Entertainment will produce 70 hours of original, multi-character, audio series content that will be exclusively distributed on Audible

e4m Desk Mar 21, 2023 11:32 AM

Through the partnership with IPL, the authority aims to increase Saudi’s presence and appeal in the Indian and South Asian markets

e4m Desk Feb 14, 2023 5:42 PM

The incumbent agency handling the account was BBH

Neeta Nair Feb 2, 2023 8:47 AM

The Delhi HC has asked for responses to a petition seeking Bureau of Indian Standards to oversee the standards of TV audience measurement

e4m Desk Dec 22, 2022 10:46 AM

Over 60 hours of content created and produced by The Foundry have been licensed to Audible

e4m Desk Dec 20, 2022 6:23 PM

James Finn will join Jurevics’ team in a new role as Head of Global Brand and Content Marketing

e4m Desk Dec 1, 2022 10:52 AM

The management called the employees back realising that their skills and expertise could be valuable to the platform, say reports

e4m Desk Nov 7, 2022 11:11 AM

Musk also lashed out against 'activists' pressuring advertisers to pull out of Twitter, despite the platform making no changes to its content moderation systems

e4m Desk Nov 5, 2022 7:41 AM

The audit, which was conducted for the January-June 2022 period after a gap of two years, showed a decline of 20-30% in the circulation figures

Sonam Saini & Nilanjana Basu Nov 2, 2022 9:19 AM

We bring you a roundup of the news that made headlines this past week

e4m Desk Oct 29, 2022 8:16 AM

The MIB requested the audit after it suspected discrepancies in the revenue calculations of DTH providers

e4m Desk Oct 27, 2022 8:11 AM

The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say

Kanchan Srivastava Oct 26, 2022 8:56 AM