Manesh Swamy launches FirstAI Consultancy Services
Manesh Swamy launches FirstAI Consultancy Services
irs
Digital onslaught: Can IRS be the saviour for Print?
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Music streaming up 3,923 mins, OTT growth hits 16.7%: Tonic Worldwide GIPSI report
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Moneycontrol is transforming into advanced fintech player: Mukesh Ambani
During Reliance Industries’ 47th AGM, Ambani also said Firstpost has become a definitive global news destination from India
IRS to kick off soon, after a gap of five years
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
K V Sridhar to be New Executive Trustee for Population First
Current consultant Advisor Dr A L Sharada – who had headed PF from its founding years for over two decades – is also appointed as a Trustee
FirstCry debuts on stock market with share listing at 40% premium
As per reports, the stock opened at Rs 651 on the NSE with the shares closing 3.8 per cent higher
Cookies still on plate, but save your appetite for first-party data, say agencies
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
TRAI invites applications for two whole-time members
The applicant must have special knowledge of, and professional experience in telecommunication, industry, finance, accountancy, management or consumer affairs
Firstpost records 5 mn subscribers on YouTube
The platform has reached the 5-million mark on YouTube in 16 months
MS Dhoni launches agri brand Inera with EGGFIRST
The brand has now unveiled its latest campaign ‘Meri Mitti, Mera Yakeen’
Lighthouse Learning unveils #DontSkipTheFirstPage campaign
Through this campaign, Lighthouse Learning challenges the age-old tradition of leaving notebook pages blank, advocating for sustainable practices in education
Why Print is now counting on RNI & ABC
In the absence of IRS, print stakeholders and advertisers are banking on numbers shared by RNI and ABC but concerns remain, say industry players
Public Affairs Forum of India appoints Deepshikha Dharmaraj as President
Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President
Why is the industry divided on resuming IRS?
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
Govt to target illegal betting app ads that violate CCPA norms
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
IRS to resume very soon: Rakesh Sharma, INS
In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the print industry today is the pressure of advertising
Abby Awards: Anupama Ramaswamy, Ashish Chakravarty, Rajdeepak Das named Jury Chairs
The Abby Awards will be held on the 29th, 30th and 31st of May during Goafest 2024
Geolife Agritech appoints Ravi Kshirsagar as VP of Corporate Affairs & Strategy
Ravi Kshirsagar holds over 17 years of extensive experience in corporate affairs, public policy, and government relations
Vignesh Nair joins Firstsource as Associate Director – Global Communications
Vignesh Nair was previously associated with L’Oréal India as Lead – Communications & Engagement
How to decide the right personal loan tenure?
With FIRSTmoney, you can get a smart personal loan where you can withdraw only the required sum from your credit line
Cookie crunch kicks off first-party data race
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
First Partners joins SEC Newgate Group as India affiliate partner
Headquartered in Milan, Italy, SEC Newgate Group is a communications and advocacy group
'TV and Digital need to be used for very different purposes'
At the e4m TV First conference, industry leaders discussed the integration and collaboration of Television and Digital media
‘TV’s reach continues to hold fort but time spent has dipped’
At the e4m TV First conference, a panel of industry leaders discussed the burning question - 'Is TV dead or is dying?'
The future of TV is a combination of mass reach and personalisation: Shubhranshu Singh
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be very relevant even today
We aren't in the business of media, but in the business of harvesting attention: Ajay Dang
Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV First conference
'An industry doubt that needs clarity'
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
TV is critical in ‘attention economy’: Sam Balsara
Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large advertisers in India still spend huge sums on this medium
e4m TV First Conference to be held tomorrow in Mumbai
The e4m TV First Conference will be followed by the Impact Digital Influencer Awards 2023
Byju’s reports Rs 8,245 crore loss for FY’22
Revenue from operations increased to Rs 5,014 crore in FY’ 22 as compared to Rs 2280 crore in FY’ 21
Air India gives P Balaji charge of newly created key role
P Balaji will be Air India’s Group Head- Governance, Regulatory, Compliance (GRC) and Corporate Affairs
Anirrban Ghosh named Chief Operating Officer at Eggfirst
Anirrban Ghosh was earlier associated with several media companies like BIG FM, India Today and ABP Group
‘Contextual marketing & gathering first-party data to be key in the cookieless world’
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
e4m-Zee Media Business Leaders Meet: Experts decode the road ahead for Bharat-first brands
At the roundtable in Pune, top industry leaders discussed the growth of Bharat-first brands as they tap into the vast potential of India's emerging markets
The ecosystem around banking in India has transformed: V Vaidyanathan, IDFC First Bank
At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder, e4m Group
MRUC India reports gross income of Rs 1.15 crore in FY22-23
The council has also announced the potential relaunch of the IRS study in its annual report
Retail media networks: A data goldmine for programmatic companies?
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Can MRUC find cost-effective ways to resume IRS?
Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS
IDFC First bags BCCI's title sponsorship rights for Rs 235 crore
The rights have been awarded for all international and domestic matches at Rs 4.2 crore per match
Centre releases additional guidelines for influencers, celebs in wellness space
These guidelines are an extension to the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements
Firstpost’s YouTube channel crosses 100 million+ views
The achievement comes on the heels of surge in popularity fuelled by its video pivot earlier this year
‘Building expertise in PR requires dedication & willingness to learn and adapt over time’
Dilip Yadav, co-founder, First Partners, shares how agencies are increasingly prioritising mentorship programmes as they recognise the value of transformational learning
Eros International Media’s accounts to be inspected
As per media reports, the ministry of corporate affairs has said it was satisfied that the allegations of fund siphoning need to be investigated
Should hawk-eyed ASCI get legal teeth?
ASCI can onboard a legal expert but they cannot be given enforcement powers, Rohit Kumar Singh, Secretary, Dept of Consumer Affairs told e4m
No IRS numbers: Print advertisers rely on other data sources, past records
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
Pernod India's corporate affairs head Yashika Singh quits: Reports
Singh joined the company in August 2021
Delhi-based First Partners joins PROI Worldwide
The full-service agency expands the global network’s reach in India
ASCI releases guidelines to combat deceptive advertising
Forms multi-stakeholder task force along with DoCA to examine these issues
First Economy creates innovative hoarding for Godrej Five Gardens
The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga