irs
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
During Reliance Industries’ 47th AGM, Ambani also said Firstpost has become a definitive global news destination from India
e4m Staff Aug 29, 2024 4:04 PM
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Kanchan Srivastava Aug 23, 2024 8:30 AM
Current consultant Advisor Dr A L Sharada – who had headed PF from its founding years for over two decades – is also appointed as a Trustee
e4m Staff Aug 21, 2024 7:00 PM
As per reports, the stock opened at Rs 651 on the NSE with the shares closing 3.8 per cent higher
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
Shantanu David Aug 2, 2024 9:27 AM
The applicant must have special knowledge of, and professional experience in telecommunication, industry, finance, accountancy, management or consumer affairs
e4m Staff Jul 12, 2024 4:55 PM
The brand has now unveiled its latest campaign ‘Meri Mitti, Mera Yakeen’
e4m Staff Jun 28, 2024 10:55 AM
Through this campaign, Lighthouse Learning challenges the age-old tradition of leaving notebook pages blank, advocating for sustainable practices in education
In the absence of IRS, print stakeholders and advertisers are banking on numbers shared by RNI and ABC but concerns remain, say industry players
Chehneet Kaur May 17, 2024 9:20 AM
Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President
e4m Staff May 14, 2024 11:46 AM
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
Chehneet Kaur May 14, 2024 8:59 AM
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the print industry today is the pressure of advertising
Chehneet Kaur May 2, 2024 8:15 AM
The Abby Awards will be held on the 29th, 30th and 31st of May during Goafest 2024
e4m Staff Apr 25, 2024 6:26 PM
Ravi Kshirsagar holds over 17 years of extensive experience in corporate affairs, public policy, and government relations
Ritika Upmanyu Mar 26, 2024 4:51 PM
Vignesh Nair was previously associated with L’Oréal India as Lead – Communications & Engagement
e4m Staff Mar 7, 2024 12:05 PM
With FIRSTmoney, you can get a smart personal loan where you can withdraw only the required sum from your credit line
NATIVE CONTENT Mar 4, 2024 4:11 PM
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Sohini Ganguly Feb 28, 2024 8:43 AM
Headquartered in Milan, Italy, SEC Newgate Group is a communications and advocacy group
At the e4m TV First conference, industry leaders discussed the integration and collaboration of Television and Digital media
Tanzila Shaikh Feb 1, 2024 4:55 PM
At the e4m TV First conference, a panel of industry leaders discussed the burning question - 'Is TV dead or is dying?'
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be very relevant even today
Chehneet Kaur Feb 1, 2024 8:41 AM
Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV First conference
Sohini Ganguly Jan 31, 2024 2:37 PM
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
L. Adimoolam Jan 31, 2024 2:25 PM
Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large advertisers in India still spend huge sums on this medium
Kanchan Srivastava Jan 31, 2024 2:10 PM
The e4m TV First Conference will be followed by the Impact Digital Influencer Awards 2023
Revenue from operations increased to Rs 5,014 crore in FY’ 22 as compared to Rs 2280 crore in FY’ 21
Sohini Ganguly Jan 24, 2024 7:13 PM
P Balaji will be Air India’s Group Head- Governance, Regulatory, Compliance (GRC) and Corporate Affairs
Anirrban Ghosh was earlier associated with several media companies like BIG FM, India Today and ABP Group
e4m Staff Dec 12, 2023 11:52 AM
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
e4m Staff Dec 6, 2023 11:18 AM
At the roundtable in Pune, top industry leaders discussed the growth of Bharat-first brands as they tap into the vast potential of India's emerging markets
At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder, e4m Group
e4m Staff Oct 12, 2023 8:46 AM
The council has also announced the potential relaunch of the IRS study in its annual report
exchange4media Staff Sep 13, 2023 1:48 PM
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Nilanjana Basu Sep 13, 2023 9:09 AM
Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS
Naziya Alvi Rahman Aug 30, 2023 9:15 AM
The rights have been awarded for all international and domestic matches at Rs 4.2 crore per match
exchange4media Staff Aug 26, 2023 8:50 AM
These guidelines are an extension to the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements
exchange4media Staff Aug 11, 2023 2:14 PM
The achievement comes on the heels of surge in popularity fuelled by its video pivot earlier this year
exchange4media Staff Aug 7, 2023 6:47 PM
Dilip Yadav, co-founder, First Partners, shares how agencies are increasingly prioritising mentorship programmes as they recognise the value of transformational learning
Ruchika Jha Aug 7, 2023 5:53 PM
As per media reports, the ministry of corporate affairs has said it was satisfied that the allegations of fund siphoning need to be investigated
exchange4media Staff Jul 25, 2023 9:22 AM
ASCI can onboard a legal expert but they cannot be given enforcement powers, Rohit Kumar Singh, Secretary, Dept of Consumer Affairs told e4m
Tanzila Shaikh Jun 29, 2023 9:06 AM
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
Sonam Saini Jun 27, 2023 9:02 AM
The full-service agency expands the global network’s reach in India
exchange4media Staff Jun 19, 2023 2:50 PM
Forms multi-stakeholder task force along with DoCA to examine these issues
exchange4media Staff Jun 15, 2023 3:17 PM
The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga
exchange4media Staff May 30, 2023 10:21 AM
Vinita Sethi has taken over as the President, Deepshikha Dharmaraj as VP, Chetan Krishnaswamy is the new Secretary, and Medha Girotra is the new Treasurer
exchange4media Staff May 18, 2023 11:34 AM
