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Rashmika features in a new brand campaign that goes with the tagline ‘The Secret is in the Mix’
e4m Staff Aug 12, 2024 3:59 PM
Vinay Singh Kushwaha, Chief Technical and Strategy Officer of the company, retires today
The partnership will give UFO Moviez exclusive rights to bring VisualDub technology to film studios & film producers
e4m Staff Jul 29, 2024 1:19 PM
WPP will support Colgate-Palmolive’s oral care, personal care and home care businesses
e4m Staff Jul 25, 2024 12:04 PM
As Priyanka Chopra turns 42 today, we look back at some of her most memorable brand associations over the years
Payal Gwalani Jul 18, 2024 9:25 AM
Phalguni Aneja, Brand Head at Wakefit.co discusses the shift in brand perception, recent campaigns, collaboration with David Warner, & more
Ritika Raj Jul 15, 2024 12:02 PM
The agency will be handling the entire media mandate for the beauty and personal care brand
e4m Staff Jul 15, 2024 9:16 AM
The paucity of marketing campaigns this Pride Month, brand experts say reflects a quieter approach and a strategic sidestep
Payal Gwalani Jun 29, 2024 8:46 AM
With June marking Pride Month, we take a look at some brands that have consistently spoken up for the LGBTQ+ community
Payal Gwalani Jun 27, 2024 4:00 PM
Neeta Linz, General Manager- Brand Marketing, LG Electronics India, shares insights about the brand's campaign, shifting brand perception, connecting with consumers and more
Ritika Raj Jun 12, 2024 1:07 PM
The company has reported a growth of 20% in net profit for the fourth quarter
e4m Staff May 15, 2024 12:06 PM
Prior to this, Anagha Bhojane was heading Consumer Experience vertical for Kenvue India
e4m Desk May 15, 2024 11:47 AM
Through multi-channel communication, Avian WE will showcase LG's commitment to innovation, sustainability, and community engagement
e4m Staff Apr 24, 2024 6:00 PM
The ad marks the launch of the renewed Colgate Active Salt and reminds viewers of the consequences of ignoring oral health
India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and LS polls will turn the tide
Kanchan Srivastava Mar 14, 2024 8:29 AM
Other countries where the partnership has been extended include Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand
e4m Staff Mar 13, 2024 6:33 PM
Anand Taparia will be leading marketing as a function across Malaysia, Indonesia, Singapore and Brunei
e4m Staff Jan 18, 2024 1:17 PM
From Tata AIG’s reverse copy to Cadbury's clever ad for its 200th anniversary, brands’ love for print advertising is being noted and appreciated by audiences across platforms
Tanzila Shaikh Jan 10, 2024 1:23 PM
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
e4m Staff Jan 5, 2024 12:53 PM
The Founder and CEO of Nykaa was speaking at a preview for the brand’s two-day live event – Nykaaland
Tanzila Shaikh Nov 4, 2023 10:18 AM
The Council said the MIB has expressed concern that some delinquent platforms have been resorting to projection of excessive vulgarity, obscenity and profanity in their content
The theme of this year's Conclave, which took place on October 18, was "India: The Future Story"
e4m Staff Oct 21, 2023 9:21 AM
Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive and AI-generated content, say experts
Shantanu David Sep 19, 2023 8:27 AM
The ‘Words of Pride’ campaign highlights the importance of choosing appropriate terminology when addressing the LGBTQIA+ community
exchange4media Staff Sep 6, 2023 6:55 PM
As part of the partnership, 2 new microwave ovens are announced with ‘Scan to Cook’ feature
exchange4media Staff Aug 7, 2023 6:44 PM
Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their ground, say experts
Tanzila Shaikh Jun 7, 2023 9:07 AM
Some of the ads launched between May 15 and 31 that caught our attention
exchange4media Staff Jun 7, 2023 9:06 AM
On the sidelines of Goafest 2023, the Managing Director of Colgate Palmolive India spoke to e4m Editor Naziya Alvi Rahman
Naziya Alvi Rahman May 25, 2023 9:30 AM
The VP of Marketing at Colgate-Palmolive gets talking about the brand's marketing mix, focus areas and strengths
Nilanjana Basu May 25, 2023 8:55 AM
The campaign aims to celebrate the boundless love, care, and support that mothers provide, making every day brighter and better
exchange4media Staff May 14, 2023 2:00 PM
Ameya Gogate named Senior Vice President-Finance and Accounts
exchange4media Staff May 3, 2023 3:02 PM
In the digital space, the company’s symbol will ‘engage with customers’
exchange4media Staff Apr 12, 2023 2:53 PM
Announces partnership through national campaign #PilgrimNeDhoondNikaale
exchange4media Staff Apr 5, 2023 4:35 PM
Publishers have been reworking their strategies after changes in the Google algorithm affect web traffic and revenue
Kanchan Srivastava Feb 27, 2023 9:42 AM
Jeon was previously in charge of Gulf region as subsidiary President
exchange4media Staff Jan 4, 2023 2:05 PM
The campaign is based on the insurer expanding the definition of ‘family’
exchange4media Staff Jan 2, 2023 2:49 PM
The funds secured will be used to enhance its capabilities by investing in talent across R&D, engineering and product
exchange4media Staff Nov 18, 2022 11:05 AM
