According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly
India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Once behind the scenes, India’s brand founders are now front and center in Ads, TV shows and Podcasts; but will personal branding be enough to sell?
As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats
Samarth Sharma has been with the news organisation for more than four years and was elevated as COO in January 2023
The dispenser is giving away 1,000 modaks daily, dispensing around 142 modaks each hour
In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads
Prior to this, Sutapa Chatterjee was with KFC as Assistant General Manager
Before joining Swiggy Instamart, Amitesh Jha was with Flipkart
Havas Media Tribes has marked this collaboration with an outdoor display The se
Here’s a roundup of all the commercials we loved in Week 3 of August
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
Before joining IntelliSmart Infrastructure, Ajay Padmanabhan was working with Sterlite Power
Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages
Aditya Roy Kapur will feature in a series of upcoming marketing initiatives
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
Sanya Malhotra has been roped in for smartphones portfolio, starting with HMD Crest
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
The film features Rohit Sharma engaged in a conversation with his wife Ritika Sajdeh
Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of KINESSO in the IPG network
Sir Martin Sorrell, Founder and Executive Chairman of S4Capital plc, talks to e4m on the sidelines of the 2024 Cannes Lions International Festival of Creativity
The partnership aims to unlock a multitude of advertising opportunities for brands, the company said
The digital film is part of Swiggy’s ‘Yeh Se Leke Woh Tak’ campaign
Campaign is for Shine by Noise, a collection of Noise smartwatches designed for women
Additionally, the growth in monthly active users was accompanied by an 80% increase in Page Views, according to Comscore report
Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data and not just a 'hyped tool'
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving marketing tech in an organisation
The service will offer built-in OTT services along with linear TV subscriptions to all its customers
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India MarTech and CommerceTech report 2024
As per the report, over 65% of respondents spend over 16% of their budget on MarTech
Experts say the key of smart wearable advertising lies in striking a balance by delivering relevant and useful information without breaching the privacy of the consumer
Abhishek Shetty has over 14 years of experience in sales and marketing
The campaign is conceptualized and executed by Havas Media Tribes
The partnership will see Akshay Kumar endorse the brand across all media channels, including print, electronic media, outdoor advertising, and in-store promotional material
The development comes months after Binny Bansal sold his remaining stake in the company
Prior to this, Anirban Roy was with Amazon India for over 7 years
Deepika Padukone will be seen as the face of the new marketing campaigns across TECNO’s product portfolio
Prior to this, Kumar held the position of Vice President- In, SEA & ME at the company
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot
At the e4m MarTech Conference, Mebrulin Francisco of EssenceMediacom and Prateek Tomar of Apollo 24/7 shared their expertise in responsible usage of data
At the e4m MarTech India Conference 2023 a panel of industry heads deliberated on the key drivers that increase engagement across all marketing channels
At the e4m MarTech India Conference 2023, Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra, spoke about technology enabling business for progressive India
At the e4m MarTech Summit 2023, industry stalwarts explored how marketers and technologists could synergise to achieve common goals
The Vice President, Research and Advisory of Real Story, spoke at e4m MarTech India Conference 2023 on driving value for the MarTech stack
e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India