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From a 'Bolo Ta Ra Ra' Christmas to a Santa gifting Polycab Green Wires, we bring you a wrap of the brand spots that caught our eye this year
From Shakira's record-breaking anthem to songs the world forgot before the final whistle, here’s the list of FIFA WC anthems, and how much each one resonated with audiences around the world
e4m Staff Jun 18, 2026 11:38 AM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
e4m Staff Jun 18, 2026 9:08 AM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
e4m Staff Jun 17, 2026 2:30 PM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
e4m Staff Jun 17, 2026 11:32 AM
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
e4m Staff Jan 20, 2026 2:55 PM
India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly
e4m Staff Jan 19, 2026 11:53 AM
India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours
Shantanu David Jan 12, 2026 12:41 PM
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
e4m Staff Dec 24, 2025 10:38 AM
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
e4m Staff Dec 4, 2025 10:10 AM
Once behind the scenes, India’s brand founders are now front and center in Ads, TV shows and Podcasts; but will personal branding be enough to sell?
e4m Staff Oct 6, 2025 12:24 PM
As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats
Samarth Sharma has been with the news organisation for more than four years and was elevated as COO in January 2023
e4m Staff Nov 14, 2024 8:18 AM
The dispenser is giving away 1,000 modaks daily, dispensing around 142 modaks each hour
In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads
Prior to this, Sutapa Chatterjee was with KFC as Assistant General Manager
Havas Media Tribes has marked this collaboration with an outdoor display The se
e4m Staff Aug 28, 2024 11:57 AM
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
NATIVE CONTENT Aug 23, 2024 6:48 PM
Before joining IntelliSmart Infrastructure, Ajay Padmanabhan was working with Sterlite Power
e4m Staff Aug 19, 2024 4:14 PM
Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages
Aditya Roy Kapur will feature in a series of upcoming marketing initiatives
e4m Staff Aug 12, 2024 1:26 PM
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
e4m Staff Aug 5, 2024 12:58 PM
Sanya Malhotra has been roped in for smartphones portfolio, starting with HMD Crest
e4m Staff Jul 23, 2024 3:39 PM
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
e4m Staff Jul 15, 2024 3:25 PM
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Shantanu David Jul 4, 2024 8:57 AM
The film features Rohit Sharma engaged in a conversation with his wife Ritika Sajdeh
Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of KINESSO in the IPG network
Simran Sabherwal Jun 19, 2024 9:06 AM
Sir Martin Sorrell, Founder and Executive Chairman of S4Capital plc, talks to e4m on the sidelines of the 2024 Cannes Lions International Festival of Creativity
Simran Sabherwal Jun 18, 2024 8:45 AM
The partnership aims to unlock a multitude of advertising opportunities for brands, the company said
e4m Staff Jun 10, 2024 2:04 PM
Campaign is for Shine by Noise, a collection of Noise smartwatches designed for women
Additionally, the growth in monthly active users was accompanied by an 80% increase in Page Views, according to Comscore report
e4m Staff May 21, 2024 4:55 PM
Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data and not just a 'hyped tool'
Sohini Ganguly May 15, 2024 9:29 AM
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving marketing tech in an organisation
Sohini Ganguly May 7, 2024 8:38 AM
The service will offer built-in OTT services along with linear TV subscriptions to all its customers
e4m Staff Apr 22, 2024 2:58 PM
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
e4m Staff Mar 26, 2024 8:36 AM
Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India MarTech and CommerceTech report 2024
e4m Staff Mar 23, 2024 8:15 AM
As per the report, over 65% of respondents spend over 16% of their budget on MarTech
e4m Staff Mar 21, 2024 2:12 PM
Experts say the key of smart wearable advertising lies in striking a balance by delivering relevant and useful information without breaching the privacy of the consumer
Shantanu David Mar 21, 2024 9:11 AM
Abhishek Shetty has over 14 years of experience in sales and marketing
e4m Staff Feb 21, 2024 9:45 AM
The partnership will see Akshay Kumar endorse the brand across all media channels, including print, electronic media, outdoor advertising, and in-store promotional material
e4m Staff Jan 31, 2024 4:03 PM
The development comes months after Binny Bansal sold his remaining stake in the company
Deepika Padukone will be seen as the face of the new marketing campaigns across TECNO’s product portfolio
e4m Staff Dec 26, 2023 12:42 PM
Prior to this, Kumar held the position of Vice President- In, SEA & ME at the company
e4m Staff Dec 21, 2023 1:26 PM
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot
Sohini Ganguly Dec 12, 2023 8:16 AM
At the e4m MarTech Conference, Mebrulin Francisco of EssenceMediacom and Prateek Tomar of Apollo 24/7 shared their expertise in responsible usage of data
Nilanjana Basu Dec 11, 2023 4:28 PM