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Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
Sonia Shenoy was the Assistant Executive Editor at the business news channel
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
Prior to this, Tania Thanda was with Intel Corporation as Marketing Manager - Datacentre AI Network Edge
e4m Desk Aug 28, 2024 12:08 PM
The brand won the metal for its ‘Britannia Marie Gold My Start-Up Show: Reigniting Entrepreneurial Dreams of Every Homemaker’ campaign
Guest Column: Rohit Jain, Managing Partner, Singhania & Co., critically examine the Bill, its objectives, grievance mechanisms, the manner of its introduction, and its practical implications
Rohit Jain Aug 5, 2024 11:01 AM
Conceptualized & executed by Coral Media & McCann, the campaign is live in Delhi, Gurgaon, and Kolkata
Vishal Chadha has more than 28 years of experience across organisations such as Britannia, Nokia, Snapdeal and Kohler
The alliance is aimed at gaining ground towards the acquisition of new players to build a community around Parallel
Dove presents accounts of four moms who vow to celebrate their daughters for their inner beauty rather than subject them to superficial 'beauty tests'
e4m Staff Jul 31, 2024 2:00 PM
Vinay Singh Kushwaha, Chief Technical and Strategy Officer of the company, retires today
Nisha Singhania, CEO and Managing Partner, Infectious Advertising, writes on the design & symbolism of the Olympics logo, medal and attire
Nisha Singhania Jul 31, 2024 8:52 AM
95-year-old Indian biscuit brand Parle secures title of top global billionaire brand
e4m Staff Jul 29, 2024 2:11 PM
‘Cheeseitup.in’ is an innovative content destination to enhance cheese awareness in India
e4m Staff Jul 23, 2024 12:58 PM
Prior to this, Sonia Sharda was the Vice President - Business at the company
e4m Desk Jul 19, 2024 11:08 AM
K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods, talks about the 3rd edition of Daawat World Biryani Day, the campaign’s rationale, use of AI-enabled personalisation, & more
Ritika Raj Jul 8, 2024 12:31 PM
The appointment is subject to the approval of the Board Members at AGM on Aug 12
MoU Signed to establish Tourism Experience Centers at KidZania in Delhi/NCR and Mumbai
e4m Staff May 27, 2024 3:18 PM
Sania Mirza will remain brand ambassador for tennis ahead of Roland Garros 2024
e4m Staff May 22, 2024 11:25 AM
Uday Mohan to be Chief Operating Officer of Havas Media India and R. Venkatasubramanian of Havas Play
e4m Staff May 16, 2024 2:51 PM
Prashant Subramanian has over 18 years of experience as communications professional across various sectors
e4m Staff May 7, 2024 11:12 AM
Gautam Singhania will hold the post for a term of five-year starting July 1, 2024
The brand won 4 golds, 1 silver and 1 bronze metals across categories
e4m Staff Apr 30, 2024 7:01 PM
The other key winners include Nestle India Limited, Amazon miniTV, Jagran New Media and Schbang
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
Sandhya Raghavan Apr 24, 2024 8:37 AM
The ad film by Talented has been released to commemorate Earth Day 2024
e4m Staff Apr 22, 2024 4:48 PM
She was awarded as the ‘Mentor of the Year’ at the e4m PR & Corp Comm Women Achievers’ Awards 2023
At e4m’s NewsNext Summit 2024, Sonia Singh of NDTV Dialogues discussed the causes and remedies for declining trust in TV news
Chehneet Kaur Apr 1, 2024 8:08 AM
As part of ‘The Bank of Small Wins’ campaign, Britannia Good Day printed its currency in denominations ranging from Rs 10 to Rs 2000, with designs inspired by the packs of Britannia Good Day
e4m Staff Mar 27, 2024 10:35 AM
Varun Sharma and Kunal Roy Kapoor take a not-so-subtle dig against Oreo and its cricket ads that, according to the two, haven't boded well for Team India
e4m Desk Mar 25, 2024 12:18 PM
At Pitch CMO Sumit 2024, Sridhar Hariharasubramanian, Senior Director, Salesforce India spoke about data and AI in the physical world
Tanzila Shaikh Mar 22, 2024 4:38 PM
At Pitch CMO Summit 2024, Myntra CMO Sunder Balasubramanian shared the e-commerce brand’s marketing strategy to tap the youth through digital innovation
e4m Staff Mar 22, 2024 8:43 AM
The ad was executed by Flam, an AI-powered mixed-reality content platform for marketing
e4m Staff Mar 21, 2024 12:36 PM
Britannia has collaborated with Mindshare for 'India's first AI-powered camera campaign'
e4m Staff Mar 19, 2024 12:57 PM
Sonia Kapoor joins Condé Nast India from Zee Media's Innovation Studio where she served as the Head of Branded Content
e4m Staff Mar 18, 2024 11:21 PM
A P&G veteran, Kumar Venkatasubramanian is currently leading the company's business in Australia and New Zealand as CEO
e4m Staff Mar 18, 2024 1:44 PM
K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the product, TG, growth strategy and more
Ritika Raj Mar 14, 2024 2:06 PM
These awards recognize the outstanding contributions of Indian students and alumni who have excelled in various fields after pursuing education in the UK
e4m Staff Mar 9, 2024 10:48 AM
He joins from Kotak Cherry, the digital wealth management arm run by Kotak Mahindra Bank
Srinandan Sundaram will take over as Executive Director, Homecare. Deepak Subramanian will be moving on to a new role overseas
The brand also won 2 golds, 4 silver and 1 bronze metals for their outstanding work, creativity and innovation
Among the other key winners of the e4m Indian Marketing Awards were Coca-Cola India, UltraTech Cement, EssenceMediacom, PHD Media and Mindshare India
Shree Das has more than a decade of experience in the PR & comm industry working with brands like Unacademy, Lenovo, Xiaomi and others
At the e4m Red Carpet Awards and Summit, emcees got on stage, not to host but to be a panellist this time and share their side of experiences
Chehneet Kaur Jan 2, 2024 12:50 PM
