peps
In his new role, Kirkham will oversee the marketing of PepsiCo’s US carbonated beverage portfolio
e4m Desk Aug 21, 2024 11:42 AM
Tarun Bhagat has taken up the additional role of Lead Away from Home Channel, India BU Beverages
e4m Desk Aug 16, 2024 12:25 PM
Net revenue was $22.5 billion for Q2 2024, which was a less than 1% growth for the brand YoY
e4m Staff Jul 11, 2024 7:15 PM
Ranveer Singh created a big splash this year with his Bold Care ad and won plaudits for stoking conversations around men's sexual health
The ad film titled ‘Sting Energy’s Dart’ by Leo Burnett has been dubbed as 'India's quickest thriller'
e4m Staff Apr 13, 2024 8:19 AM
The mango-flavoured beverage's summer campaign 'Ras Aisa Ki Bas Na Chalega' celebrates the unapologetic indulgence of biting into a juicy mango
e4m Staff Apr 9, 2024 12:57 PM
On 'Mr Perfectionist', Aamir Khan's birthday, we revisit some of his iconic ads and endorsements over the years
e4m Staff Mar 14, 2024 8:19 AM
Pepsi has taken over iconic global locations for unveiling its first major global redesign in fourteen years
e4m Staff Mar 3, 2024 10:00 AM
The brand won 1 gold and 1 silver metals across categories for their path-breaking work, creativity and innovation
e4m Staff Feb 27, 2024 12:59 PM
In this conversation, Sravani Babu, Associate Director & Category Lead - Quaker, PepsiCo India, shares the motivation behind Quaker’s portfolio expansion, customer behavioural insights and much more
Ashee Sharma Feb 23, 2024 9:02 AM
Jagrut Kotecha is currently the Chief Commercial Officer for PepsiCo in Africa, Middle East and South Asia
e4m Staff Jan 19, 2024 9:45 AM
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
e4m Staff Jan 5, 2024 12:53 PM
Incumbent Ahmed ElSheikh may take on a global role early next year, said a news report
e4m Staff Nov 27, 2023 9:18 AM
Sahni, Category Lead - Doritos, PepsiCo India, talks to e4m about the launch of corn chip product Dinamita, crafting a TVC, the focus on digital and much more
Chehneet Kaur Oct 20, 2023 8:38 AM
The quirky brand campaign is accompanied by the tagline 'Sting Blue Current, Kamaal ka Current’
e4m Staff Sep 27, 2023 4:28 PM
The TVC portrays reactions that unfold when people snack on to the Sizzlin' Hot range
e4m Staff Sep 26, 2023 2:38 PM
If the deal is successfully concluded, it would see the Indian conglomerate directly compete with Pepsi and billionaire Mukesh Ambani's Reliance Retail
exchange4media Staff Sep 6, 2023 3:54 PM
The beverage company said that the move will help maximize consumer's choice in sourcing PepsiCo's products
exchange4media Staff Aug 28, 2023 1:42 PM
The new campaign will be amplified with a marketing plan encompassing digital, social media and influencers
exchange4media Staff Aug 1, 2023 4:03 PM
As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world
Tanya Dwivedi Jul 6, 2023 9:31 AM
Prior to this, he held the position of Sr. Director and Category Head - India Foods
exchange4media Staff Jun 15, 2023 12:11 PM
Previously, he was the Senior Director: Marketing for Mountain Dew, 7UP, and Mirinda – International Beverages
exchange4media Staff May 29, 2023 10:42 AM
Sarkar earlier served as Director, Sales and Marketing – Beverages for India, Nepal, Bhutan, Sri Lanka and Bangladesh at PepsiCo
exchange4media Staff May 2, 2023 2:32 PM
Joshi talks about the marketing plan to promote their new range of premium potato chips, roping in Saif Ali Khan as its brand ambassador, and more
Aditi Gupta May 2, 2023 8:47 AM
The actor features in the brand’s new campaign that is a homage to free-spirited women
exchange4media Staff Apr 27, 2023 1:24 PM
Gross profit in the March quarter was down 6.6 per cent on account of higher commodity costs, the company said in its financial statement
exchange4media Staff Apr 26, 2023 11:06 AM
Nostalgia is the easiest way to create positive emotions and tickle memories that are now a part of the culture; it appeals to all age groups and aspirational consumers, point out industry experts
Tanzila Shaikh Apr 7, 2023 8:39 AM
The revamped design will be rolled out across touchpoints in North America this year and in the rest of the world in 2024
exchange4media Staff Mar 29, 2023 8:58 AM
In the campaign, Yash encourages everyone to challenge the noise around them, follow their hearts and just rise
exchange4media Staff Mar 23, 2023 1:19 PM
These are our picks of the most impressive ads between February 16 and 28
exchange4media Staff Mar 3, 2023 9:16 AM
The video samples the 1991 hit song ‘Yahaan Ke Hum Sikandar'
exchange4media Staff Feb 28, 2023 12:32 PM
The association is part of the brand’s attempt at being the voice of the youth
exchange4media Staff Feb 27, 2023 12:52 PM
The south star has been roped in as the brand ambassador of the beverage brand
exchange4media Staff Jan 24, 2023 12:18 PM
Mirinda's global campaign between 1994 and 1996 featured the famed Blue Man Group
exchange4media Staff Jan 5, 2023 7:57 AM
The global football icon who embodied qualities like strength, skill and superiority was a favourite among brands
exchange4media Staff Dec 30, 2022 9:08 AM
Khan is among the most valued celebs in India and has added scores of brands to his endorsement kitty in the recent years
Tanya Dwivedi Dec 27, 2022 8:46 AM
Brands tugged at heartstrings this year with TV spots that focused on human connections
exchange4media Staff Dec 24, 2022 7:56 AM
Kaif has strengthened her partnership with Pepsico after being named the brand ambassador of its packaged water brand
exchange4media Staff Dec 20, 2022 3:18 PM
Here's our roundup of some of the best ads from brands like Coca-Cola, Pepsi and KIA
exchange4media Staff Nov 28, 2022 7:52 AM
Kumar will be primarily responsible for analyzing consumer behaviour and using all channels of communications and marketing to reinforce the brand message in a sustained manner
exchange4media Staff Nov 16, 2022 6:08 PM
At the e4m MarTech Conference 2022, panellists discussed how their respective brands have leveraged the metaverse to create a more personalised experience for their users
exchange4media Staff Oct 18, 2022 11:19 AM
The commercial showcases Airtel data offerings on Pepsi PET bottles
exchange4media Staff Sep 10, 2022 8:46 AM
No controversy or flops seem to be shaking the actor’s brand value and affinity, says the marketing world
Mansi Sharma Sep 9, 2022 8:38 AM
With this mandate, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe
exchange4media Staff Jul 29, 2022 8:50 AM
