PepsiCo names Mark Kirkham as Senior VP - Marketing, Pepsi & sparkling brands
In his new role, Kirkham will oversee the marketing of PepsiCo’s US carbonated beverage portfolio
peps
PepsiCo India CMO Tarun Bhagat gets additional role
Tarun Bhagat has taken up the additional role of Lead Away from Home Channel, India BU Beverages
Adam Warner elevated as VP-Global Sports & Entertainment Partnerships at PepsiCo
Adam Warner has been with PepsiCo for 17 years
Q2 2024: PepsiCo's profits soar 12% despite drop in consumer demand
Net revenue was $22.5 billion for Q2 2024, which was a less than 1% growth for the brand YoY
Ranveer Singh turns 39: A bold year of ads for the flamboyant star
Ranveer Singh created a big splash this year with his Bold Care ad and won plaudits for stoking conversations around men's sexual health
Sting saves the day in this thriller of an ad
The ad film titled ‘Sting Energy’s Dart’ by Leo Burnett has been dubbed as 'India's quickest thriller'
Kiara Advani gives into temptation in new Slice ad for the summer
The mango-flavoured beverage's summer campaign 'Ras Aisa Ki Bas Na Chalega' celebrates the unapologetic indulgence of biting into a juicy mango
Aamir Khan turns 59: A brand story of perfectionism
On 'Mr Perfectionist', Aamir Khan's birthday, we revisit some of his iconic ads and endorsements over the years
Pepsi brings back 'Yeh Dil Maange More' with Ranveer Singh
The brand has unveiled new global branding in India
Pepsi takes over Gateway of India as it rolls out new visual identity
Pepsi has taken over iconic global locations for unveiling its first major global redesign in fourteen years
PepsiCo elevates Amit Kumar Nanchahal to Head of Corporate Communications
Amit Kumar joined Pepsi Co in 2019 as Senior Manager Communications
PepsiCo India wins 2 metals at Indian Marketing Awards 2023
The brand won 1 gold and 1 silver metals across categories for their path-breaking work, creativity and innovation
‘There’s an increasing propensity among Indian consumers for mindful indulgence’
In this conversation, Sravani Babu, Associate Director & Category Lead - Quaker, PepsiCo India, shares the motivation behind Quaker’s portfolio expansion, customer behavioural insights and much more
Jagrut Kotecha to be PepsiCo India's new CEO, Ahmed El Sheikh gets global role
Jagrut Kotecha is currently the Chief Commercial Officer for PepsiCo in Africa, Middle East and South Asia
Saakshi Verma Menon joins PepsiCo as Sr Marketing Director, Africa Middle East & SA
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
PepsiCo India likely to appoint George Kovoor as President: Report
Incumbent Ahmed ElSheikh may take on a global role early next year, said a news report
Doritos to bring a different experience altogether with Dinamita: Pranshu Sahni, PepsiCo
Sahni, Category Lead - Doritos, PepsiCo India, talks to e4m about the launch of corn chip product Dinamita, crafting a TVC, the focus on digital and much more
Sting Blue launched with an 'electrifying' ad
The quirky brand campaign is accompanied by the tagline 'Sting Blue Current, Kamaal ka Current’
PepsiCo India expands Sizzlin' Hot platform with new TVC
The TVC portrays reactions that unfold when people snack on to the Sizzlin' Hot range
Maneesha Khanna named Senior Director- Global Media Capability Lead at PepsiCo
Khanna has been with the company for more than a decade
Tata in talks to acquire 51% stake in Haldiram’s: Report
If the deal is successfully concluded, it would see the Indian conglomerate directly compete with Pepsi and billionaire Mukesh Ambani's Reliance Retail
PepsiCo India joins ONDC network
The beverage company said that the move will help maximize consumer's choice in sourcing PepsiCo's products
Zakir Khan and Pepsi share pro tips to avoid being friendzoned this Friendship Day
The new campaign will be amplified with a marketing plan encompassing digital, social media and influencers
From soft drinks to shoes to gadgets: Why brands love birthday boy Ranveer
As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world
Anshul Khanna elevated as VP & Foods Category Head- India and SA at PepsiCo
Prior to this, he held the position of Sr. Director and Category Head - India Foods
Tarun Bhagat elevated to CMO (India & South Asia Beverages) at Pepsico
Previously, he was the Senior Director: Marketing for Mountain Dew, 7UP, and Mirinda – International Beverages
Godrej & Boyce appoints Dev Sarkar as head of Godrej Interio’s consumer business
Sarkar earlier served as Director, Sales and Marketing – Beverages for India, Nepal, Bhutan, Sri Lanka and Bangladesh at PepsiCo
TV remains a vital medium to ensure Lay’s Gourmet reaches consumers: Shailja Joshi
Joshi talks about the marketing plan to promote their new range of premium potato chips, roping in Saif Ali Khan as its brand ambassador, and more
Pepsi onboards Samantha as brand ambassador
The actor features in the brand’s new campaign that is a homage to free-spirited women
Pepsi posts double-digit organic revenue growth in Q1
Gross profit in the March quarter was down 6.6 per cent on account of higher commodity costs, the company said in its financial statement
Blast from the past: Why are brands revisiting old ads?
Nostalgia is the easiest way to create positive emotions and tickle memories that are now a part of the culture; it appeals to all age groups and aspirational consumers, point out industry experts
Pepsi unveils new logo after 15 years
The revamped design will be rolled out across touchpoints in North America this year and in the rest of the world in 2024
Pepsi gets Yash on board for new summer campaign
In the campaign, Yash encourages everyone to challenge the noise around them, follow their hearts and just rise
Best ads of the fortnight: HDFC Life tracks 'Missing Dulha', Viacom18 lauds feminine grit
These are our picks of the most impressive ads between February 16 and 28
Ranveer Singh says 'you do you' to the youth in new Pepsi anthem
The video samples the 1991 hit song ‘Yahaan Ke Hum Sikandar'
Pepsi onboards Ranveer Singh as brand ambassador
The association is part of the brand’s attempt at being the voice of the youth
Yash marks Pepsi collab with a declaration of love
The south star has been roped in as the brand ambassador of the beverage brand
Throwback Thursday: When Blue Men went orange for Mirinda
Mirinda's global campaign between 1994 and 1996 featured the famed Blue Man Group
The many ads of Pele
The global football icon who embodied qualities like strength, skill and superiority was a favourite among brands
Salman Khan turns 57: A 'dabangg' brand journey
Khan is among the most valued celebs in India and has added scores of brands to his endorsement kitty in the recent years
Christmas ads of 2022 that brought joy to the world
Brands tugged at heartstrings this year with TV spots that focused on human connections
Katrina Kaif to represent Aquafina after Slice association ends
Kaif has strengthened her partnership with Pepsico after being named the brand ambassador of its packaged water brand
FIFA 2022 ads that are simply goals!
Here's our roundup of some of the best ads from brands like Coca-Cola, Pepsi and KIA
Peps appoints Pankaj Kumar as Head of Sales, Marketing (West)
Kumar will be primarily responsible for analyzing consumer behaviour and using all channels of communications and marketing to reinforce the brand message in a sustained manner
Salman Khan adds 'more fizz' to Pepsi
The TVC will be amplified with a 360-degree campaign
Aishwarya Rai turns 49: Iconic ads of the green-eyed beauty
On her birthday, we revisit some of Aishwarya's most memorable ads
5G will transform metaverse experience for marketeers: Panel
At the e4m MarTech Conference 2022, panellists discussed how their respective brands have leveraged the metaverse to create a more personalised experience for their users
Pepsi toasts partnership with Airtel with a quirky TVC
The commercial showcases Airtel data offerings on Pepsi PET bottles
Birthday boy Akshay Kumar keeps winning brands & hearts
No controversy or flops seem to be shaking the actor’s brand value and affinity, says the marketing world
Publicis Media wins PepsiCo India’s media mandate
With this mandate, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe