An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
In its predictions, India Ratings and Research said that MSOs will increasingly bundle their offerings with broadband services which ride on the same infrastructure
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
Netizens are surprised at a print ad by Narayana Educational Institutions that featured the same student with AIR of 1 and 11
The front-page creative features a striking image of a handful of pakoras, lined with oil stains, placed over the news
A massive print ad appeared on the front page of TOI, featuring a picture of pakodas placed among news articles
As per the TAM AdEx report, more than 185K brands were present on Print during 2023
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following closely
From Tata AIG’s reverse copy to Cadbury's clever ad for its 200th anniversary, brands’ love for print advertising is being noted and appreciated by audiences across platforms
Blinkit too finds a mention in the print ad
Print ads are seeing a resurgence even in the age of spiffy digital and TV spots. Experts attribute it largely to print's strength and adaptability
A section of netizens have taken umbrage at the main character in the ad who sports a stop sign-like red bindi on her forehead
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print media players expect from this festive season
According to the report, the top three sectors together accounted for more than 45 per cent share of ad space in print during January to June in 2023
CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend
Readers can scan the QR codes placed on the advertisement and watch the ad play out on their phones
The ad published in The Telegraph for a runaway groom was a cleverly disguised ad for a Kolkata-based clothing store
While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV
Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021
The channel has launched the market’s first fragrant print ad
As per TAM AdEx report, ad space per publication in the first quarter of 2022 grew by 17% compared to the same period in 2020
According to TAM AdEx data, the services sector had the highest ad space share of 16%, followed by education and auto with 13% share each
PMAR 2022, unveiled on Wednesday, says AdEx will witness a 20% growth this year to touch Rs 90,000 crore
While the role of digital platforms will continue to increase, print offers the simplest way of maximizing reach for it being a credible source of information & its hyper-local nature, share experts
Distribution of business from accredited agencies was dominated by Indian language dailies which accounted for 58.04% of the total business. English dailies had a share of 40.94%
The publication states that large format advertising such as gatefolds, jackets, and full pages are making a strong comeback
The dating app has scaled up its #LetsTalkConsent campaign
DB Corp Non-Executive Director Girish Agarwal shared that in July'21 the company achieved almost 75% of July 2019, which is a good indication of things moving in the right direction
Bhalla takes up the new role as HT prepares to now peg itself as an integrated solution provider to advertisers
According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more
Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands
The event was presented by MRF, with Life Insurance Corporation of India, Odisha, Union Bank of India, SPEED – Bharath Petroleum, Baashyaam and SSVM Institutions as other partners
The campaign has launched in The Hindustan Times and has started narratives on the subject across LinkedIn, Twitter and Instagram
As per the adex report, the news channel genre topped the preference list of auto sector during 2020, while print witnessed 1.4 times growth in Q4 versus Q1
As per data, jacket-full page was the preferred ad position in the print medium during 2020
The copy of the ad urges team India to 'keep winning and proving the world wrong'
The event invites creative minds to build impactful print campaigns that can make a difference
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand
These mega issues help in furthering the trust of advertisers in print media
Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1
The guidelines state that there shall be a Panel Advisory Committee for considering applications of publications eligible for empanelment for receiving government ads
The Committee raised questions about the 'political messaging' of a one-page ad placed on 16 July 2020
Kishan Kumar Shyamalan, Abhinav Khare, Eshwar N, KRP Reddy, Suresh Balakrishna and Varghese Chandy to debate in the latest edition of ‘Go Dakshin’ series
TAM AdEx’s Advertising Snapshot on Print provides a comparison of ad volumes in 2018 and 2019; industry heads share insights
Print advertising revenue stands at Rs 379 crore while operating revenue is at Rs 495 crore in Q3FY20
The company will reportedly wind up Asian Age newspaper’s Mumbai based operations also