While the show’s makers say roping Anil Kapoor was to maximise engagement & reach across different platforms while scaling profitably, industry observers say the move is likely for streamlining costs
Platform releases trailer of the reality show
Spread over four weekends, the tournament will be live-streamed starting 23rd February 2024
Salman Khan's four-decade-long endorsement journey is a rich tapestry of brands across categories like colas, automobiles and even masalas
The TVC is for the brand’s premium bathware collection
Brands like Mercedes, BMW, Jeep, Range Rover, and Volkswagen were seen in action sequences along with Khan
Hyundai, Dabur BAE Fresh Red Gel, TRESemmé, Appy Fizz, Harpic, Ching’s Schezwan Chutney and Glance among sponsors
According to industry experts, BBOTT 2 right after IPL could prove to be a great strategic move for Jio Cinema in retaining the new subscribers
The season is being telecast Live 24 hours and is available at no cost
The new TVC for Bahamas is a part of an all-round campaign
The ad has been created and conceptualised by What’s Your Problem
Khan has also been roped in as the brand ambassador for the skill-based gaming platform
Khan is among the most valued celebs in India and has added scores of brands to his endorsement kitty in the recent years
The TVC is part of the brand’s 360-degree campaign ‘zameen se judey’
The TVC will be amplified with a 360-degree campaign
Somany roped in Salman as the brand ambassador in the year 2019
The campaign promotes the brand’s soyabean oil
The film is part of the company's move to reposition its brand Lux Venus
Crypto brands have been using celebrity power to target the pulse of the youth and to penetrate deeper into the country
The campaign has been conceptualised by cutthecrap
Sharing the idea behind the film, PepsiCo India Category Lead - Cola Saumya Rathor said they wanted to create an unskippable ad that is disruptive with pathbreaking storytelling
With the average age of most of the celebs endorsing colas being in 50s, we ask experts why are the brands opting for senior stars over the younger ones
Taking to his social media handles, SRK shared a poster of the project that has a picture of him showing thumbs-up
The TVC will be amplified via robust 360-degree campaign spanning TV, digital, outdoor, and social media
Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona
The ‘Swag Se Solo’ campaign is a quirky digital film, featuring the actor and brand ambassador
Industry experts opined that factors like blockchain, a surge of retail investors & the increasing popularity of cryptocurrency are making people join the NFT bandwagon
The ‘zameen se judey’ campaign talks about the homegrown brand’s flooring solutions
Actor Salman Khan will be the brand ambassador of the NFT marketplace and the $GARI Token reward programme
The Bigg Boss host promised more drama, entertainment and emotions in the upcoming, reformatted edition of the show
Khan stars as a shopkeeper in the brand's ad campaign #MazbootiBemisaal
The film will now be released in theatres worldwide and on ZEE’s pay per view service ZEEPlex on ZEE5
We bring you a roundup of the news that made headlines this past week
Chingari recently closed a $13 million funding round led by OnMobile Global
An extension of the brand’s Har Ghoont Mein Swag campaign, the latest film has the actor asking fans to drink Pepsi and enjoy cricket with family & friends
Bigg Boss 14 has come as a breather to viewers waiting for fresh content and the response has been heartwarming, shared Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18
As per media reports, Khan has commented on the recent TRP controversy in the latest episode of Bigg Boss 14
Bigg Boss will premiere on Colors on 3rd October and stream on Voot Select
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, shares more on the innovations for the upcoming season, the Covid measures, and new launches
To be hosted by Salman Khan, Bigg Boss will be presented by MPL powered by Dabur Dant Rakshak Ayurvedic Paste & TRESemmé
The channel has released ‘Ab Paltega Scene Kyuki Bigg Boss Dega 2020 Ko Jawaab' campaign for the show that starts on October 3
The brand campaign with Salman Khan will also showcase Somany’s tag line ‘Zameen se Judey’
Conceptualized by advertising agency Leo Burnett, the campaign highlights how this year robbed us of our freedom, limited our entertainment avenues, and forced us to live in a confined environment
Voot Select will now offer unlimited access with 24-hour LIVE feeds from the BB house on weekdays and stream the episodes before they air on TV
The campaign included multiple influencers encouraging viewers to participate in the three-day-long challenge
Sood joins Pepsi brand ambassador Salman Khan who kicked off the digital-forward campaign last week
Salman announced the launch on Twitter, saying while the initial plan was to come up with a deodorant brand it was decided to switch to sanitisers considering the 'need of the hour'
Khan marked the association by starring as the brand's iconic 'Raahat Raja' in new ad
The campaign will be rolled out across various media, including TV, social media and OTT platforms
The TVC is an extension of the 'Har Ghoont Mein Swag' campaign and urges people to respect the choices of the younger generation