On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving marketing tech in an organisation
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of their budget, say experts
Guest Column: Varghese M Thomas – Chief Communication Officer, Greaves Cotton Limited, writes about the transformative role of AI in communication, its benefits, challenges and considerations
The Global Director - Brand and Creative of consumer tech company Nothing spoke to e4m on the brand’s design and marketing philosophy, its brick-and-mortar plans in a digital future, and more