agencies
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
Shantanu David Aug 2, 2024 9:27 AM
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Chehneet Kaur Jul 26, 2024 9:14 AM
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a robust process
Aditi Gupta & Sohini Ganguly Jun 26, 2024 8:45 AM
No ad will be now permitted to run on TV, print or the internet without a valid Self-Declaration Certificate on or after June 18, 2024
Apart from bringing in an infusion of funds, going public through an IPO lends an ad agency visibility and credibility, shared industry leaders
Kanchan Srivastava Mar 26, 2024 8:54 AM
The 55th edition of the awards is scheduled to take place on 29th, 30th, and 31st May, 2024 during Goafest
e4m Staff Feb 14, 2024 3:46 PM
The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and retrospective taxes
Kanchan Srivastava Jan 29, 2024 8:53 AM
The deal includes all of the label’s recordings and where held, publishing rights
e4m Staff Jan 5, 2024 12:10 PM
In 2024, one can expect independent agencies to sharpen their edges with smoother efficiency, bolder innovations and engaging brand messaging
Shantanu David Jan 4, 2024 8:15 AM
Such situations, where clients hold back payments, not just affect the financial setup of the agency, but also takes a toll on the mental health of the ones who work on those projects, say experts
Sohini Ganguly Dec 19, 2023 8:09 AM
As the year inches towards the end, e4m lists out people from the advertising fraternity who started their venture
Tanzila Shaikh Dec 18, 2023 8:57 AM
From Dentsu's re-organisation to key changes in GroupM's leadership, here’s all major entries, exits and promotions of the year
e4m Staff Nov 24, 2023 8:56 AM
The exchang4media’s fourth annual initiative aims to choose, acknowledge and felicitate outperforming agencies and brands in 2023
The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up time for strategic and creative thinking, say experts
Tanzila Shaikh Sep 22, 2023 9:06 AM
The fourth annual initiative aims to choose, acknowledge and felicitate outperforming agencies and brands in 2023
exchange4media Staff Aug 28, 2023 3:58 PM
In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their own. e4m reached out to some independent players to know why they chose the path
Tanzila Shaikh Aug 9, 2023 9:26 AM
This edition of Naziyanomics dissects the tussle between brands and ad agencies, and wonders if a joint committee is the way forward
Naziya Alvi Rahman Aug 8, 2023 8:48 AM
The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the entire agency turnover
Naziya Alvi Rahman & Sonam Saini Aug 4, 2023 9:03 AM
The sub-committees will address issues including cross-screen measurement, ad fraud, and viewability
exchange4media Staff Aug 3, 2023 5:43 PM
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
Kanchan Srivastava Aug 3, 2023 9:29 AM
Demands data ownership, right to audit digital & programmatic advertising and penalty for violation of clauses
exchange4media Staff Aug 2, 2023 6:58 PM
The ministry has said Chrome Data Analytics and Media is releasing and commercially utilising rating data for TV channels without being registered as a rating agency
exchange4media Staff Aug 1, 2023 9:57 AM
Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and projects, swindling money from them in the process
Tanzila Shaikh Jun 9, 2023 9:13 AM
On Day 3 of Goafest 2023, a panel of experts highlighted the importance of holding agencies accountable for outcomes, and not for saving client's money
exchange4media Staff May 26, 2023 6:06 PM
Top advertisers are increasingly relying on influencers for both branding and sales. Many brands are allocating up to 10 percent of their AdEx to influencer marketing
Kanchan Srivastava May 5, 2023 8:57 AM
Jane Lin-Baden, CEO, Asia Pacific, Publicis Groupe, and Anupriya Acharya, CEO, South Asia, Publicis Groupe, speak to Neeta Nair
Neeta Nair Apr 24, 2023 8:37 AM
The Governing Council of the festival ha also been announced
exchange4media Staff Apr 17, 2023 3:15 PM
The body has a member list of more than 200 advertising agencies
exchange4media Staff Apr 6, 2023 3:05 PM
Lawson, Global CEO of EssenceMediacom, shares the challenges that the network faced in the past nine months post the merger, the opportunities that he sees for the Indian market, and more
Naziya Alvi Rahman Feb 21, 2023 9:20 AM
While some industry players say the environment is challenging for the small players, there are others who believe there is room for all to grow
Tanzila Shaikh Feb 20, 2023 2:44 PM
A recap of the significant people movements in the creative and marketing sphere
exchange4media Staff Dec 28, 2022 8:55 AM
In a post on social media, Prathap Suthan, Managing Partner/Chief Creative Officer at BangInTheMiddle, sums up what a new year means for the advertising world
Prathap Suthan Dec 27, 2022 11:09 AM
Bolloré, Chairman-Vivendi and Chairman & CEO-Havas Group, shares his optimism for Havas India and how the company's integrated approach gives it an edge over competitors
Naziya Alvi Rahman Nov 23, 2022 4:26 PM
Harris was a Jury member at the Cannes Lions in 2015, in the Effectiveness Category and was also president of the AAAI in 2010
exchange4media Staff Nov 18, 2022 4:47 PM
Dipali Mahesh, Managing Director of Extreme Reach India, writes on why brands need to boost workflow efficiency across the creative lifecycle
Dipali Mahesh Nov 15, 2022 10:27 AM
Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses
Kanchan Srivastava Oct 20, 2022 8:37 AM
The phenomenon of ‘ghosting’ is not new in the sector, but its extent and scale have gone up over the past couple of years, say ad sector experts
Kanchan Srivastava Oct 11, 2022 8:24 AM
e4m Confluence 2022 saw a panel discussion on ‘Integrated Media Agencies vs Digital Specialists’
exchange4media Staff Oct 10, 2022 10:56 AM
This is exchange4media’s annual initiative to select, acknowledge, and felicitate PR agencies for their outstanding work in the domain
exchange4media Staff Oct 7, 2022 4:15 PM
Murthy, President, GroupM Services India, speaks to Naziya Alvi Rahman, Editor, exchange4media, about her new role at Nexus, & more
Naziya Alvi Rahman Sep 2, 2022 9:02 AM
Kickbacks and inflated production costs are besmirching the good name of the creative industry, say industry leaders reacting to exchange4media’s story
Neeta Nair Aug 22, 2022 8:24 AM
Creative agencies have had to deal with diminishing agency margins & ad pie being split between several agencies, but is that a valid excuse for buffering production costs or taking kickbacks?
Neeta Nair Aug 19, 2022 8:36 AM
Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?
Neeta Nair Aug 17, 2022 8:29 AM
As the country celebrates 75 years of freedom, we bring you some of the country's renowned indigenous independent PR agencies that are upholding the Indian spirit
Ruchika Jha & Shrabasti Mallik Aug 12, 2022 6:39 PM
The winners were judged and evaluated on various parameters by an internal jury
exchange4media Staff Jul 22, 2022 6:32 PM
The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands as they will probably be under the ambit of TDS, say experts
Shantanu David Jun 24, 2022 8:58 AM
The list will be curated through an internal evaluation process
exchange4media Staff Jun 1, 2022 2:52 PM
The nominees will be judged and evaluated on various parameters by an internal jury
exchange4media Staff May 16, 2022 8:28 AM
