commerce
The latest edition dives into the transformative Q-commerce sector, analysing its rapid growth, tech advancements and the challenges ahead
e4m Staff Sep 2, 2024 10:49 AM
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Sohini Ganguly Aug 14, 2024 8:31 AM
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Sohini Ganguly Aug 7, 2024 9:09 AM
The fresh design has been crafted by Pune-based agency Chameleo, a part of the Jet Synthesis group
The account will be managed by the Mumbai office of Experience Commerce
e4m Staff Jul 30, 2024 9:51 AM
Created and conceptualised by DDB Mudra, the tagline of the campaign is ‘shopping ki power lo apne haath mein’
e4m Staff Jul 24, 2024 5:53 PM
The e4m TechManch 2024 saw an e-commerce expert session explore strategies for seamless customer experiences, data insights and emerging technologies
e4m Staff Jul 23, 2024 12:18 PM
The campaign brings to life the potential of drone technology, setting a new standard in logistics for e-commerce and D2C brands
e4m Staff May 30, 2024 3:09 PM
Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India MarTech and CommerceTech report 2024
e4m Staff Mar 23, 2024 8:15 AM
As per the report, over 65% of respondents spend over 16% of their budget on MarTech
e4m Staff Mar 21, 2024 2:12 PM
Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office
e4m Staff Mar 12, 2024 10:20 AM
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts
Sohini Ganguly Mar 11, 2024 8:51 AM
D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C ventures
e4m Staff Mar 6, 2024 10:18 AM
The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach
NATIVE CONTENT Feb 14, 2024 7:33 AM
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their audience, say experts
Shantanu David Jan 30, 2024 8:39 AM
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms despite economic downturns, shows TAM data
Kanchan Srivastava Dec 29, 2023 8:34 AM
ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety and customer service are areas it needs to work on, share industry observers
Shantanu David Dec 27, 2023 8:31 AM
Unni Hariharan moves from Nielsen and has about 2 decades of work experience across leading market research agencies
e4m Staff Dec 15, 2023 5:35 PM
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
Sohini Ganguly Dec 15, 2023 8:39 AM
Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media platforms and discovering products meets the ability to make a purchase
Shantanu David Dec 7, 2023 8:38 AM
At the e4m GroupM Programmatic Summit, industry experts came together to discuss the different nuances of social commerce and how it is evolving with time
At the e4m Screenage Conference, marketers shared their e-commerce journeys and strategies
e4m Staff Dec 1, 2023 12:09 PM
Amazon has struck a deal with Snap that will let users in the US buy its products directly on SnapChat, media reports say
e4m Staff Nov 14, 2023 6:30 PM
Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet to be launched globally, it is being dubbed as the “most significant ad product of the year’
Kanchan Srivastava Nov 14, 2023 8:55 AM
Players like Zepto, Dunzo and Blinkit have reported staggering losses in FY'23. Industry observers believe price wars and the 'need for speed' propositions are to be blamed
Sohini Ganguly and Nilanjana Basu Nov 9, 2023 8:26 AM
The CEO of Nykaa Beauty shared the company’s strategies and the Indian growth story on the sidelines of the preview event for Nykaaland
Tanzila Shaikh Nov 6, 2023 8:56 AM
While the ad tech sector is likely to take a hit due to the risk of higher data cost, eCommerce firms seem to be better placed as they are not dependent on cookies, experts shared
Sohini Ganguly Nov 3, 2023 9:03 AM
Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent and availability of personalized data, shared industry players
Kanchan Srivastava Nov 2, 2023 8:35 AM
As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on site’ and ‘click through rates’, they’ve turned to games to engage customers
Shantanu David Oct 27, 2023 8:34 AM
As the company sees a dip in its growth for ad revenue in the country, we try to look at what led to this slowdown and if it could pull down digital ad numbers and social search market in India
Nilanjana Basu Oct 26, 2023 8:38 AM
With the expansion of Internet in India, people’s browsing habits are also changing over time and this has resulted in stiff competition among emerging social media players and technology giants
Shantanu David Oct 25, 2023 9:07 AM
The partnership brings together product sales data and the proprietary media solutions of GroupM
e4m Staff Oct 17, 2023 11:41 AM
MRF will continue with their ongoing campaign #MRFSuperFan for this World Cup
e4m Staff Oct 10, 2023 11:40 AM
Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in 2022 and is likely to expand faster than the whole digital advertising ecosystem
Kanchan Srivastava Oct 3, 2023 8:30 AM
From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this year
Kanchan Srivastava Sep 28, 2023 8:42 AM
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Shantanu David Sep 14, 2023 8:31 AM
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts
Shantanu David Sep 11, 2023 8:55 AM
Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts
exchange4media Staff Sep 8, 2023 8:28 AM
The event revealed the importance of commerce media and brought some of the industry’s top speakers and influencers on the stage
exchange4media Staff Aug 29, 2023 3:12 PM
The e-commerce firm took home 2 gold, 3 silver and 3 bronze metals across categories
exchange4media Staff Aug 18, 2023 9:27 PM
At e4m TechManch 2023, industry experts discussed the challenges and solutions in building eCommerce for Bharat
exchange4media Staff Aug 11, 2023 11:00 AM
The industry leaders exchanged thoughts on tracking KPIs and metrics using BI, key challenges and opportunities
exchange4media Staff Jul 26, 2023 11:26 AM
Today’s roundtable will see experts discussing challenges and opportunities in leveraging business intelligence in the e-commerce ecosystem
exchange4media Staff Jul 21, 2023 9:14 AM
At the Pitch CMO Summit Delhi 2023, Snapdeal CEO Himanshu Chakrawarti shared insights on creating a value-driven marketplace for Bharat
exchange4media Staff Jun 15, 2023 12:58 PM
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts
Tanzila Shaikh Jun 15, 2023 9:00 AM
The new identity reflects aspiration & inclusivity, says the company
exchange4media Staff Jun 8, 2023 3:10 PM
