Has festive 2025 signalled a turning point for D2C marketing?
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
commerce
BW Businessworld unpacks quick commerce sector in latest issue
The latest edition dives into the transformative Q-commerce sector, analysing its rapid growth, tech advancements and the challenges ahead
D2C brands bet big on quick commerce for festive season
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
D2C brands queue up for ‘Minutes’ on Flipkart
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Phi Commerce unveils new brand logo
The fresh design has been crafted by Pune-based agency Chameleo, a part of the Jet Synthesis group
Cheil’s Experience Commerce bags digital and media mandate for EVEREADY
The account will be managed by the Mumbai office of Experience Commerce
Meesho encourages first time shoppers to make informed purchases
Created and conceptualised by DDB Mudra, the tagline of the campaign is ‘shopping ki power lo apne haath mein’
‘Brands must lead the change to stand out in a cluttered digital space’
The e4m TechManch 2024 saw an e-commerce expert session explore strategies for seamless customer experiences, data insights and emerging technologies
Ecom Express hails 'upar waala' in new ad praising drone deliveries
The campaign brings to life the potential of drone technology, setting a new standard in logistics for e-commerce and D2C brands
Amazon ad revenue up 24% in Q1
Revenue of the e-commerce giant rises 13% to $143.3 billion
Market leaders spending more on MarTech & CommerceTech than before: Mihir Karkare
Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India MarTech and CommerceTech report 2024
Mirum India and VML launch India MarTech & CommerceTech Report 2024
As per the report, over 65% of respondents spend over 16% of their budget on MarTech
Cheil’s Experience Commerce bags creative & social media mandate for The Sleep Company
Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office
Q-comm players plan foray into e-comm: Disruption in the cart?
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts
Publicis Commerce launches eCommerce investments toolkit
D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C ventures
Publicis Commerce India unveils first edition of Digital Growth Marketing Playbook
The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach
What’s new on advertisers’ menu: Zomato, Swiggy, other quick commerce apps
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their audience, say experts
2023: When digital advertising got bigger
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms despite economic downturns, shows TAM data
ONDC’s 2023: Good start but a long way to go
ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety and customer service are areas it needs to work on, share industry observers
Interactive Avenues wins e-commerce mandate for TTK Healthcare
Interactive Avenues’ Chennai office will service the account
Ipsos India appoints Unni Hariharan as Executive Director, Tech & Ecommerce
Unni Hariharan moves from Nielsen and has about 2 decades of work experience across leading market research agencies
All eyes on the screen: Mobile marketing set for big tech upgrade in 2024
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
2023: How social commerce bridged the gap between brands and consumers
Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media platforms and discovering products meets the ability to make a purchase
'Social commerce is revolutionizing every consumer cohort and business'
At the e4m GroupM Programmatic Summit, industry experts came together to discuss the different nuances of social commerce and how it is evolving with time
‘The next 200 million consumers will be very different from the previous ones’
At the e4m Screenage Conference, marketers shared their e-commerce journeys and strategies
After Meta, Amazon join hands with Snap for in-app purchases
Amazon has struck a deal with Snap that will let users in the US buy its products directly on SnapChat, media reports say
Amazon and Meta’s camaraderie to open up new advertising opportunities?
Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet to be launched globally, it is being dubbed as the “most significant ad product of the year’
Quick commerce and the slow road to profits
Players like Zepto, Dunzo and Blinkit have reported staggering losses in FY'23. Industry observers believe price wars and the 'need for speed' propositions are to be blamed
The world is looking at India as the biggest marketplace: Anchit Nayar, Nykaa
The CEO of Nykaa Beauty shared the company’s strategies and the Indian growth story on the sidelines of the preview event for Nykaaland
Cookieless times: Ad tech firms to feel the pinch?
While the ad tech sector is likely to take a hit due to the risk of higher data cost, eCommerce firms seem to be better placed as they are not dependent on cookies, experts shared
Global ad game: Is Google and Meta’s loss Amazon’s gain?
Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent and availability of personalized data, shared industry players
Interactive Avenues gets Twinings’ e-Commerce mandate
The account will be serviced by the agency’s Gurugram office
The games e-commerce platforms play
As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on site’ and ‘click through rates’, they’ve turned to games to engage customers
What's behind FB India ad revenue growth slowdown?
As the company sees a dip in its growth for ad revenue in the country, we try to look at what led to this slowdown and if it could pull down digital ad numbers and social search market in India
Social media platforms spar over e-commerce advertising
With the expansion of Internet in India, people’s browsing habits are also changing over time and this has resulted in stiff competition among emerging social media players and technology giants
GroupM and Criteo partner to drive commerce media innovation in APAC
The partnership brings together product sales data and the proprietary media solutions of GroupM
Cheil's Experience Commerce bags World Cup media mandate for MRF on Hotstar
MRF will continue with their ongoing campaign #MRFSuperFan for this World Cup
How 2.5 million SMBs are fuelling Amazon India’s ad business
Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in 2022 and is likely to expand faster than the whole digital advertising ecosystem
Generative AI: Top e-comm players have a new ‘salesman’ for the festivals
From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this year
Live stream with influencers: Latest addition to marketing cart of e-comm sites
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Rise of live commerce: Advertisers log into new channel of marketing
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts
Marketers shifting ad money from Search to e-commerce & social channels?
Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts
Criteo hosts ‘Criteo Commerce Forum’
The event revealed the importance of commerce media and brought some of the industry’s top speakers and influencers on the stage
Flipkart shines at IMA South 2023 with 8 metals
The e-commerce firm took home 2 gold, 3 silver and 3 bronze metals across categories
‘Growth mindset, communication in local languages key to building eCommerce for Bharat’
At e4m TechManch 2023, industry experts discussed the challenges and solutions in building eCommerce for Bharat
e4m-mFilterIt Roundtable: Experts discuss need for business intelligence in e-commerce
The industry leaders exchanged thoughts on tracking KPIs and metrics using BI, key challenges and opportunities
e4m-mFilterIt Roundtable to decode winning e-commerce with business intelligence
Today’s roundtable will see experts discussing challenges and opportunities in leveraging business intelligence in the e-commerce ecosystem
‘Almost 95% of next 200-250 mn shoppers will come from value segment’
At the Pitch CMO Summit Delhi 2023, Snapdeal CEO Himanshu Chakrawarti shared insights on creating a value-driven marketplace for Bharat
EORS-18 Marketing: How roping in celebrities helped Myntra
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts
Meesho unveils new brand identity
The new identity reflects aspiration & inclusivity, says the company