data
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
The platform recorded 24.51 million unique users worldwide during December 2025
NATIVE CONTENT Jan 22, 2026 12:44 PM
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
e4m Staff Dec 4, 2025 10:10 AM
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
e4m Staff Nov 12, 2025 2:20 PM
Tata Consulting Engineers has named Puesh Ajmani as Chief Digital Officer, marking a strategic leap toward AI-native engineering and data-led innovation.
e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
Shantanu David Aug 26, 2024 9:21 AM
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
Shantanu David Aug 2, 2024 9:27 AM
I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage
e4m Staff Jul 23, 2024 7:07 PM
Guest Column: Pankaj Krishna, Founder & CEO, Chrome Data Analytics & Media, on his association with Avinash Pandey who recently stepped down as the CEO of ABP Network
Pankaj Krishna Jul 5, 2024 11:51 AM
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts
Shantanu David Jul 5, 2024 9:06 AM
The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts
Sohini Ganguly Jun 28, 2024 9:06 AM
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
Shantanu David May 28, 2024 8:10 AM
Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report
Kanchan Srivastava May 27, 2024 8:35 AM
At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about Scaling Data-Driven CTV
e4m Staff May 10, 2024 8:51 AM
Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years
Bill prohibits large platforms from engaging in self-preferencing, restricting third-party apps, imposing anti-steering policies, misusing data of business users, and bundling products & services
Shantanu David May 3, 2024 8:37 AM
Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts, say industry players
Shantanu David May 2, 2024 8:59 AM
Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the lights on & consumers get to enjoy digital world without feeling like they are being watched
Shantanu David Apr 16, 2024 9:12 AM
According to ABC data, 6.86 lakh copies of Hindustan Times are circulated in a day
With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of distilling the vast pool of information into actionable insights
Sohini Ganguly Mar 27, 2024 9:11 AM
The whitepaper articulates the challenges and opportunities for the sector ahead
e4m Staff Mar 21, 2024 6:20 PM
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Sohini Ganguly Feb 28, 2024 8:43 AM
In a letter to the Centre, the Editors Guild has said several provisions of the Data Protection Act could pose a challenge to investigative journalism and the safety of journalists
Shantanu David Feb 19, 2024 8:55 AM
According to CleverTap’s MarTech predictions for 2024, generative AI will guide brands toward optimal courses of action while transforming customer engagement
e4m Staff Jan 30, 2024 11:45 AM
Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report
Kanchan Srivastava Dec 12, 2023 8:39 AM
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
e4m Staff Dec 6, 2023 11:18 AM
At the e4m Screenage Conference, experts deliberated on how brands should make use of location-based marketing, and the required outlook for the best use of this data
e4m Staff Dec 1, 2023 10:50 AM
Industry experts tell e4m that RLD has received a lukewarm response from broadcasters who feel it is not very user-friendly
e4m Staff Nov 24, 2023 12:12 PM
The government allowed unrolling of the viewership data last week after BARC sought its approval
Naziya Alvi Rahman Nov 21, 2023 6:11 PM
Prior to this, Gaurav led the India operations of Lotame as the Managing Director
e4m Staff Nov 10, 2023 5:31 PM
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Nilanjana Basu Nov 2, 2023 9:02 AM
Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing the likelihood of conversion
Shantanu David Nov 1, 2023 9:13 AM
Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking at data, tech and commerce as the way forward
Sonam Saini Oct 31, 2023 8:45 AM
Unified systems and platforms can bring together various tools and data sources to reduce complexity and prepare for the future, say industry players
Shantanu David Oct 2, 2023 8:06 AM
MDPs bring together data from owned, earned and paid channels, allowing brands to forge a unified & comprehensive view of their marketing landscape
Shantanu David Sep 26, 2023 8:45 AM
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Nilanjana Basu Sep 13, 2023 9:09 AM
Despite being a repository of diverse customer data, CDPs come with a caveat from experts who say that they should be deployed only after careful consideration of factors
Sohini Ganguly Sep 6, 2023 9:14 AM
Asks ratings body why it didn’t proactively disclose the MIB order
exchange4media Staff Sep 5, 2023 8:25 AM
Industry experts believe that news channels are likely to be the first ones to buy RLD even if it comes at a premium cost
Naziya Alvi Rahman & Sonam Saini Aug 24, 2023 8:54 AM
Experts shared that having access to the Raw Level Data would increase transparency and help broadcasters understand trends and patterns better
Naziya Alvi Rahman & Sonam Saini Aug 23, 2023 8:37 PM
MoS IT Rajeev Chandrasekhar said the govt will notify the board as soon as the selection process is over
exchange4media Staff Aug 21, 2023 9:07 AM
Industry experts say the heaviest impact of the law will be on the publishers and exchanges, at least in the short term
Shantanu David Aug 16, 2023 8:26 AM
The report explores the potential challenges that one may face when navigating the intricate marketing landscape
exchange4media Staff Aug 11, 2023 2:01 PM