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Why DPDP makes old loyalty data harder to love in 2026
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
Why Big Tech Is Failing to Personalise for India’s Billion-User Market
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
AI will open up new forms of actionable marketing solutions: Prasanth Kumar
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
TCE Appoints Puesh Ajmani as CDO to Lead AI-Driven Engineering Transformation test
Tata Consulting Engineers has named Puesh Ajmani as Chief Digital Officer, marking a strategic leap toward AI-native engineering and data-led innovation.
Driving marketing strategies with data analytics: Now and beyond
e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
Music streaming up 3,923 mins, OTT growth hits 16.7%: Tonic Worldwide GIPSI report
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
DPDP Act: Industry roots for a balance between data protection and innovation
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
Cookies still on plate, but save your appetite for first-party data, say agencies
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
We will soon release DPDP draft for public consultation: Ashwini Vaishnaw
I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage
Avinash Pandey: Passion for networking, compartmentalisation, unwavering delegation skills
Guest Column: Pankaj Krishna, Founder & CEO, Chrome Data Analytics & Media, on his association with Avinash Pandey who recently stepped down as the CEO of ABP Network
Contextual advertising: What’s the secret behind the resurgence?
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts
Data Overload: Why are CMOs struggling to find actionable insights?
The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts
Data Dilemma: Why are brands looking to PAIR up with CTV?
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
Indian apps rule fantasy sports world, betting too: Report
Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report
In the next 3 years, we project about 316 million CTVs: Pankaj Krishna
At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about Scaling Data-Driven CTV
Games24x7 elevates Tridib Mukherjee to Chief Data Science & AI Officer
Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years
‘Digital Competition Bill will curb anti-competitive practices and ensure fair play’
Bill prohibits large platforms from engaging in self-preferencing, restricting third-party apps, imposing anti-steering policies, misusing data of business users, and bundling products & services
Digital’s dirty little secret: How to clean up the privacy washing mess?
Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts, say industry players
The devil's in the digital: Can consumers & advertisers find the sweet spot?
Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the lights on & consumers get to enjoy digital world without feeling like they are being watched
Hindustan Times Tops ABC data charts
According to ABC data, 6.86 lakh copies of Hindustan Times are circulated in a day
The CMO's Conundrum: How to make sense of the data deluge?
With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of distilling the vast pool of information into actionable insights
ASCI releases whitepaper on preparedness of Indian advertisers for data protection law
The whitepaper articulates the challenges and opportunities for the sector ahead
Cookie crunch kicks off first-party data race
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Editors Guild of India says Data Protection Act hurts freedom of press
In a letter to the Centre, the Editors Guild has said several provisions of the Data Protection Act could pose a challenge to investigative journalism and the safety of journalists
Marketers to focus on ‘return on experiences’ in 2024: CleverTap
According to CleverTap’s MarTech predictions for 2024, generative AI will guide brands toward optimal courses of action while transforming customer engagement
Twitter and Threads to face decline in 2024: Data.ai
Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report
‘Contextual marketing & gathering first-party data to be key in the cookieless world’
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
‘Location data can be used both for acquiring & retaining customers’
At the e4m Screenage Conference, experts deliberated on how brands should make use of location-based marketing, and the required outlook for the best use of this data
Respondent Level Data: Not worth the hype?
Industry experts tell e4m that RLD has received a lukewarm response from broadcasters who feel it is not very user-friendly
MIB pauses unrolling of viewership data for news
The government allowed unrolling of the viewership data last week after BARC sought its approval
LS Digital appoints Gaurav Seth as Vice President, Data Solutions
Prior to this, Gaurav led the India operations of Lotame as the Managing Director
Is Data Analytics the golden key for performance marketing?
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Why marketers will dig deeper into retail data in 2024
Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing the likelihood of conversion
Having stabilised, we are now entering the growth phase: Harsha Razdan
Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking at data, tech and commerce as the way forward
Programmatic woes: Is unified data platform the solution?
Unified systems and platforms can bring together various tools and data sources to reduce complexity and prepare for the future, say industry players
Marketing Data Platforms: The new powerful tool to track customer preferences
MDPs bring together data from owned, earned and paid channels, allowing brands to forge a unified & comprehensive view of their marketing landscape
Retail media networks: A data goldmine for programmatic companies?
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
From silos to success: How CDPs are transforming marketing
Despite being a repository of diverse customer data, CDPs come with a caveat from experts who say that they should be deployed only after careful consideration of factors
NBDA expects swift action from BARC on I&B raw data missive
Asks ratings body why it didn’t proactively disclose the MIB order
'Access to Raw Level Data big boon for news broadcasters'
Industry experts believe that news channels are likely to be the first ones to buy RLD even if it comes at a premium cost
RLD in broadcasters' hands will reduce chances of tampering, says industry
Experts shared that having access to the Raw Level Data would increase transparency and help broadcasters understand trends and patterns better
‘Govt in the process of appointing Data Protection Board members’
MoS IT Rajeev Chandrasekhar said the govt will notify the board as soon as the selection process is over
Data Protection Law: Time to revisit ad strategies?
Industry experts say the heaviest impact of the law will be on the publishers and exchanges, at least in the short term
Wavemaker India releases white paper on importance of Customer Data Platform
The report explores the potential challenges that one may face when navigating the intricate marketing landscape
Digital Personal Data Protection Bill passed in Rajya Sabha
The bill has been made technology agnostic so that evolving data concepts can be included without amendments
LS passes Digital Personal Data Protection Bill, prescribes up to Rs 250cr for data breach
The bill addresses two long-standing demands of the tech industry by allowing relaxations around the age of consent for children, and by significantly easing cross-border data flows
Data Protection Board can advise govt to take down content as per new bill: Report
The clause to ensure content takedown has been an addendum, and is touted to impact the internet and social media platforms
Govt to introduce Data Bill in LS tomorrow
The earlier version of the privacy bill was withdrawn last year in August
Why brands & advertisers are closely watching CTV content recognition data
Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to identify trends and plan ahead, share industry players