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Industry experts see early green shoots in December, but say the recovery remains gradual
e4m Staff Jan 27, 2026 10:05 AM
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 10:49 AM
While the TRAI frames itself as the guardian of consumer interest and market order, the MIB retains control over licensing, policy framing and final rule-making
e4m Staff Jan 20, 2026 2:52 PM
Shetty has been among the key commercial leaders in Network18’s digital and studio ecosystem over the past several years
e4m Staff Jan 13, 2026 11:39 AM
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises
e4m Staff Jan 7, 2026 10:47 AM
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
e4m Staff Jan 5, 2026 11:29 AM
At the recent e4m Confluence event, Channel Factory unveiled its Media Misalignment Report 2025, a deep dive into how contextual inefficiencies are draining digital ROI
NATIVE CONTENT Dec 24, 2025 11:23 AM
Sanjeev Mulchandani has also held senior roles at ZEEL, iTV Network, Network18, among others
e4m Staff Dec 4, 2025 10:06 AM
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
e4m Staff Nov 21, 2025 9:39 AM
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
e4m Staff Nov 20, 2025 10:34 AM
EVs already account for about 38% of the auto sector’s advertising spend, and industry forecasts say this share could rise to 50% within the next few years
e4m Staff Nov 18, 2025 12:34 PM
Thums up, JK Tyres, Kajaria, Comfort, Astral Pipes, Beardo and Daawat are among the brands that have been onboarded
e4m Staff Nov 28, 2024 5:19 PM
Devika Dayal, who reported to Mona Jain, former Chief Revenue Officer of News and ZMCL, had joined the 6 months back
exchange4media Chennai Bureau Sep 13, 2024 4:08 PM
The 88-year-old has been widely regarded as the “mother of Asian cinema"
Kedar Lele last held the position of ED - HUL, Head of Sales & Customer Development, South Asia
In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
The event will feature keynote speeches, panel discussions, and networking opportunities, providing attendees with valuable insights and inspiration
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Shantanu David Sep 2, 2024 9:28 AM
The theme of this edition of the conference is ‘Rethink | Relearn| Redefine - Unveiling Strategies for Unrivaled Differentiation in a Digitally Evolving Landscape’
e4m Staff Aug 31, 2024 8:21 AM
DoubleVerify’s Media Quality Report for APAC Marketers offers solutions to improve advertising ROI
Shantanu David Aug 29, 2024 9:08 AM
Prior to this, Eva Barrett was with Ingenia Communities Group as Chief Customer Officer
e4m Desk Aug 27, 2024 12:30 PM
Villanueva is currently serving as Director- Marketing at Yum Brands Singapore
e4m Desk Aug 27, 2024 12:21 PM
Kevan Parekh is currently Apple’s Vice President of Financial Planning and Analysis
e4m Staff Aug 27, 2024 11:49 AM
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
Banijay Asia is producing Indian remakes of five of Sony Pictures’ international scripted series
e4m Staff Aug 22, 2024 1:02 PM
Prior to this, Gaurav Ramdev was the Chief Marketing Officer at the company
e4m Desk Aug 22, 2024 11:21 AM
Narayan Devanathan will lead the new practice and continue to report to Harsha Razdan, CEO, South Asia, dentsu
e4m Staff Aug 20, 2024 11:35 AM
As per reports, WPP will now handle the creative duties of brands like Tresemme, Sunsilk and Pond's, while continuing to manage the Vaseline account
e4m Staff Aug 17, 2024 9:03 AM
The SC said that while their apology was accepted, Ramdev and Balakrishna should refrain from violating court orders like they have done before
e4m Staff Aug 13, 2024 3:09 PM
Most recently, Vohra served as the global lead of Accenture Applied Intelligence
e4m Staff Aug 9, 2024 12:41 PM
Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business Leaders Retreat
During the summit, Fadnavis spoke on the state development projects, energy initiatives, and the challenges faced during his tenure
The association with the consumer product intelligence platform is aimed at dispelling myths around mislabeled food products
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Chehneet Kaur Aug 7, 2024 8:42 AM
The campaign, the company said, is a call to action for smart consumers who want to embrace and upgrade to a healthier way of life
Anuradha Razdan has been elevated to CHRO, Beauty and Wellbeing and Global Chief DEI Officer
The e-commerce giant reported a 10% increase in net sales to $148 billion compared to the same period last year
Vinay Singh Kushwaha, Chief Technical and Strategy Officer of the company, retires today
This 2023 order was passed during the hearing of a trademark infringement case against Baba Ramdev’s Patanjali Ayurved