12-min ad cap: Delhi HC refuses to hear matter
The next hearing has now been scheduled for 12 February 2026
hc
12-min TV ad cap ruling soon: Broadcasters call for forbearance
Industry watchers have suggested that a compromise ruling is a possibility; court could allow slight flexibility for channels or offer exemptions for specific types of programming
Delhi HC orders removal of YouTuber Bhuvan Bam’s images circulated without consent
The court did not issue an immediate ruling on the wider issue of Bhuvan Bam’s personality rights
AI Overviews drive up healthcare Search acquisition costs, organic CPCs jump 45%
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
Season 16 of Kaun Banega Crorepati on Sony LIV attracts 12 sponsors
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
Rajesh Dhiman joins HCL Software as Area VP for India & South Asia
Rajesh Dhiman has previously held pivotal roles at ThoughtSpot, NetApp, and Dell EMC
HCLTech appoints Shiv Walia as Chief Financial Officer
Shiv Walia will be taking over from Prateek Aggarwal who has decided to step down to pursue opportunities outside HCLTech
Sony projected to rake in up to Rs 450 cr from KBC 16
According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform
Amitabh Bachchan & Manoj Pahwa partner for creating awareness about Shingles
The campaign is in association with GSK
e4m Health & Wellness Marketing Awards: Cipla Health named 'Healthcare Brand of the Year'
The brand also won 15 metals including 6 gold, 6 silver and 3 bronze metals across categories
Delhi HC pulls up X Corp for contesting order to take down post against Rajat Sharma
The division bench has said it was a bit concerned about X Corp’s ‘locus and was not behaving like an intermediary’
Shubhangi Mehta joins HCLSoftware as Director – Marketing
Prior to this, Shubhangi Mehta was with Soroco as Marketing- Head Brand, Communications and Digital
BW Healthcare World conducts Oncology Summit to empower cancer survivors
The summit took place on the 9th of May, 2024 at The Imperial Hotel in New Delhi
Zoya Pandey joins Glenmark Pharmaceuticals as GM
Before joining Glenmark, Zoya Pandey was with Abbott for over 13 years
BW HealthcareWorld 3rd Annual Oncology Summit: From fear to empowerment
A beacon of knowledge and support for cancer patients, survivors and caregivers
ENO celebrates the love of food with launch of 'Chewy Bites'
The TVC has been conceptualized by Ogilvy & Mather, India and developed by Director Surjo Deb of Ubik Films
Thums Up & Kichcha Sudeep take Toofan to new heights
Kichcha Sudeep has featured in a brand campaign conceptualised by Ogilvy
Amitabh Bachchan promotes Muthoot Group's Xandari Resort & Spa in new film
According to the company, the resort is part of the group's commitment towards the 3 Cs: Community, Collaboration, and Conservation
Ruturaj Gaikwad to represent Amrutanjan's Electro+
The brand has also released a new TVC with the athlete
L’Oréal Paris unveils new campaign with Aishwarya Rai Bachchan
Aishwarya Rai Bachchan is the global ambassador for L'Oréal Paris
Print and digital are our main ad spends, TV coming soon: Pawan Sarda
Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more
BW Healthcare World Excellence Summit & Awards
The 7th annual edition of the BW Healthcare World of BW Businessworld Excellence Summit & Awards took place recently in the national capital
PhonePe ropes in Mammooty, Kichcha Sudeep and Mahesh Babu
The smartphone maker has introduced a new feature PhonePe SmartSpeakers
Patients are online, doctors are too; MRs are following suit: Mirum report
The Health Digital HealthComms 2024 offers an in-depth exploration into the rapidly evolving digital landscape within India's healthcare sector
Dentsu Creative India expands mandate for 3 TTK Healthcare brands
The agency will now manage the social media and media duties for three of its brands - Skore, Eva and MsChie
Samsonite clears ‘test of strength’ in new ad
Samsonite has roped in six celebs, including Amitabh Bachchan, Milind Soman and Yuvraj Singh for the campaign
Amitabh Bachchan endorses HoABL’s housing project in Ayodhya
The veteran actor has also bought a land parcel in the project named The Sarayu
Ipsos India hires Shrutika More to lead Creative Excellence vertical
Shrutika More moves from Abbott Healthcare
Best ads of the fortnight: Everest dishes out a spicy banter, Zomato saves Christmas
Our pick of the most interesting ads between December 16 and 31
In Everest’s new film, Amitabh is ‘Don’ and Shah Rukh 'Baazigar’
Shah Rukh Khan and Amitabh Bachchan are promoting Everest Pav Bhaji Masala
Interactive Avenues wins e-commerce mandate for TTK Healthcare
Interactive Avenues’ Chennai office will service the account
Sunny Leone roped in as pregnancy kit maker Anondita Healthcare’s brand ambassador
Sunny Leone will endorse Anondita Healthcare’s new brand “Shubh Samachar”
APL Apollo talks of ‘Desh Ki Badhti Taqat’ with Amitabh Bachchan
The TVC has been envisioned by Crayons
How healthcare brands can recover from the ad violation malady
21 percent of healthcare brands were violators in H1 of 2023-24, according to ASCI's report. Brand experts suggest how the sector can mitigate this
79% of problematic ads are digital, healthcare biggest violator: ASCI
The regulatory body has published its half-yearly complaints report, offering insights into trends
Tiger Shroff, Kichcha Sudeep, Nandamuri Balakrishna headline PKL 10 campaign
The campaign film, titled 'India Ki Har Saans Mein Kabaddi,' has been unveiled with the star trio
Ads to appear in WhatsApp Status, Channels soon: Report
WhatsApp head Will Cathcart emphasised that these ads won't appear inside chatboxes
Aishwarya Rai Bachchan turns 50: Iconic ads of the actor
She has starred in some of the most memorable ads from brands like L’Oreal, Titan and Pepsi
Kalyan Jewellers launches star-studded Diwali ad campaign
The film has Amitabh Bachchan, Jaya Bachchan and Katrina Kaif among other stars
Amitabh Bachchan named APL Apollo’s brand ambassador
The partnership is for a period of two years
Amitabh Bachchan turns 81: A Shahenshah-sized brand journey
From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands
Honasa Consumer appoints Nishchay Bahl as Senior Vice President For offline business
In his last role, Nishchay Bahl was the Chief Business Officer (Offline) for Good Glam group
No complaint received over Amitabh Bachchan Flipkart ad: ASCI
As per ASCI, the case has been referred to the Central Consumer Protection Authority
Amitabh Bachchan features in 12 ad films for Bikaji
The campaigns have been launched by 3BF
BW Healthcare 30u30 Awards: Celebrating India's young healthcare trailblazers
The winners have showcased extraordinary dedication and innovation across healthcare's diverse domains
BCCI media rights: Viacom18 gets dynamic injunction from Delhi HC
Viacom18 Media had approached the court seeking ad-interim dynamic injunction to protect its media rights against rogue and pirate websites as well as John Does
Best ads of the fortnight: Farmley's Rahul 'Deewar' Dravid, Scapia's Hindi Mariachi
Our pick of the best ads between September 1 and 15
82.5 Communications brings alive PhonePe alerts with Amitabh Bachchan’s iconic voice
Instead of the automated payment confirmation message, shoppers and merchants will now hear the actor’s iconic voice
Karnataka HC case: Sudhir Chaudhary gets temporary protection from arrest
The next hearing is on September 20
Max Healthcare appoints Mayank Mathur as Senior VP – Marketing
Mathur was earlier associated with Apollo Hospitals