Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be able to deliver better ROI for brands
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
Rajesh Jain, Founder and Group MD of Netcore Cloud, explains how Agentic AI blends human instinct with machine autonomy to make marketing smarter
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd
Discover how Slurrp Farm’s Co-Founder, Meghana Narayan, helped build a community of trust to create nutritious & tasty food for kids. Dive into this inspiring success story!
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
During a panel discussion at the e4m Health and Wellness Marketing Conference, experts shared insights on crafting authentic brand stories, choice of influencers, and more
The agency has also elevated Mala Sharma to AVP – Influencer Outreach
In an Instagram post, Zeenat Aman has spoken about inconvenient and unpleasant communications from brands that contact her for collaborations
The move aligns with Collective Artists Network's aim to scale creator and content ecosystem through technology
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Sebi aims to address concerns related to “certain persons”, including unregulated entities, inducing investors to deal in securities based on inappropriate claims
The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number of assets that go up on digital platforms
According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of guidelines
Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and counterpoints not typically provided by mainstream media
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by CCPA against misleading ads
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
Experts say there’s plenty of space to grow and they see VIs and real influencers coexisting and complementing each other in the future
At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ
The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts
Manufacturers, advertisers, publishers, intermediaries, social media platforms, endorsers and other stakeholers will be held responsible for violation of guidelines
Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
Authenticity, relatability and creativity that couple influencers bring to their content is what draws brands towards them, according to experts
Guest Column: Rubeena Singh - Country Manager India & MENA, AnyMind Group writes that virtual influencers, armed with creative freedom and storytelling potential, can offer new opportunities to brands
The National Creators Award will be given out in 20 categories
A fifth of such content put out by the finfluencers is around individual stock recommendations, the findings said
The integrated digital marketing agency won 8 golds, 1 silver and 4 bronze metals in various categories
The FMCG giant also won 5 gold, 11 silver and 1 bronze metals across categories
The agency won 9 golds, 1 silver and 1 bronze across categories and was named ‘Influencer Agency of the Year’
The global media & marketing services agency walked away with 5 gold, 12 silver and 1 bronze metals across categories
White Rivers Media wins ‘Independent Agency of the Year’ title, Monk Entertainment ‘Influencer Agency of the Year’; Yashraj Mukhate adjudged ‘Influencer of The Year’
In a candid chat with e4m, Koli, who is associated with Gillette Venus, spoke about her 4-year-long association with the brand
From groundbreaking deals to unexpected twists to layoffs, these six developments shaped the Media and Advertising landscape in 2023, creating ripples and capturing the attention of stakeholders
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and have a true follower base, say experts
While some industry experts suggest brands have invested 2x more this year compared to last year, others talk about a slowdown
The CEO and Secretary General of ASCI, Manisha Kapoor took to LinkedIn to issue a stern warning to these influencers who don't adhere to the standard format for promotional write-ups on the platform