Farah Khan has expanded her influence beyond cinema, building a thriving YouTube presence that demonstrates how consistency, collaboration, and platform ownership drive sustainable relevance
Nishant Chaturvedi is the Senior Executive Editor at TV9 Bharatvarsh
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
Known for his leadership in the digital entertainment space, Sai Kumar has played a crucial role in shaping Arré into a powerhouse of original content
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
Markand Adhikari is the Chairman and MD of Sri Adhikari Brothers Group (SAB Group)
As the actor celebrates her birthday today, we take a look at her hits in the endorsement journey
The Information and Broadcasting Minister turns 54 today
As Priyanka Chopra turns 42 today, we look back at some of her most memorable brand associations over the years
Katrina Kaif’s endorsement portfolio is an enviable mix of Indian and international brands like Slice, Lux, Titan Raga, Kalyan Jewellers, Lino Perros, Rado, Etihad Airways and Uniqlo among many others
Bhupendra Chaubey is the Editor-in-Chief of TheSquirrels.in
A look at Dhoni’s innings in the endorsement world
Ranveer Singh created a big splash this year with his Bold Care ad and won plaudits for stoking conversations around men's sexual health
Adani's strategic vision has driven the Group's growth, making it one of India's most influential conglomerates
Punit Goenka is an industry leader known for his futuristic vision and sharp business acumen
On Karan Johar's birthday, we take a look at some of the endorsements of the ace showman
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods and experiences
On the cricketing great's birthday, we look at some of his ads and endorsements in the year that went by
Revisiting some of the memorable ads of Ajay Devgn on his birthday
On Alia Bhatt's birthday, we revisit some of her recent ad campaigns and brand endorsements
e4m takes a walk down memory lane with a selection of Shahid Kapoor ads on his 43rd birthday
With his massive youth appeal, Sidharth Malhotra has several brands in his roster of endorsements such as Quaker, Myntra, IndusInd Bank and more
According to Duff & Phelps’ Celebrity Brand Valuation Study 2021, birthday boy Hrithik Roshan's endorsement value is pegged at $48.5 million
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
Salman Khan's four-decade-long endorsement journey is a rich tapestry of brands across categories like colas, automobiles and even masalas
We take a look at the evergreen Anil Kapoor’s endorsement list from Google India to Spotify to Cred and many more
Kohli celebrated his 35th birthday on November 5 with a smashing century against South Africa at the World Cup. Here's looking at some of his brand endorsements this year
On King Khan's 58th birthday, we look his endorsement journey this year
She has starred in some of the most memorable ads from brands like L’Oreal, Titan and Pepsi
From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands
From Tira to Tata Play, a look at all the brands endorsed by the actor
According to a report by TAM AdEX, Akshay was the most visible star, with an average visibility of 31 hours per day across all channels in the H1 of 2023
Nitin Saini, VP of Marketing at Mondelez International and Sukesh Nayak, CCO of Ogilvy India, let us in on the brand's latest AI-led campaign and the many learnings that came with it
Besides winning hearts in theatres, Kajol has created an everlasting impression in the brand world too
Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world
The actor, who turns 31 today, has been a brand favourite, endorsing products across industry segments – from personal care to gadgets
We delve into the actor's fascinating brand endorsement journey on her birthday
As the actress celebrates her 40th birthday tomorrow, we look at her interesting brand associations
Looking back at the ace cricketer's brand journey this year
The actor who turns 31 today has represented a gamut of Indian brands from beverages to lifestyle tech
Bose has earlier held senior content roles with companies like Dentsu and McCann Worldgroup
The actress is the face of several brands, including Myntra and Puma
From Burger King's 'ambush marketing' ad to Zomato's controversial spot, Hrithik has had an eventful year of endorsements
The actor has had an eventful brand journey with a fair share of controversies
Besides being one of the most sought-after actresses, Padukone has been the top choice for brand endorsements as well
Khan is among the most valued celebs in India and has added scores of brands to his endorsement kitty in the recent years
On Dhawan's 37th birthday, let’s take a look at the evolving social media presence and brand image of the star cricketer
Apart from delivering a string of Bollywood successes, the actor has been the face of several endorsements due to his appeal among the millennial and Gen Z audiences
We take a look at some of King Kohli's endorsements and ads of the year
PVR shares a history with the movie as its legacy property PVR Priya in Vasant Vihar, New Delhi screened the movie for the first time in 1995