Kia India elevates Joonsu Cho as Chief Sales Officer
Cho joined Kia India as Regional Manager (Eastern Region) in 2023
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Vishal Chadha appointed COO of Bajaj Electricals’ Consumer Products Business
Vishal Chadha has more than 28 years of experience across organisations such as Britannia, Nokia, Snapdeal and Kohler
Budget 2024: Radio hopes for licence fee relief, reliable measurement system
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
Pond’s onboards Kiara Advani and Keerthy Suresh for new TVC
The TVCs are now airing across traditional and digital platforms
Kiara Advani is the face of Pond’s Skin Institute
The actor has been chosen as the brand ambassador to strengthen its connection with the audience in the North markets
Why is Karan Johar stopping SRK and Kiara to not feature in Myntra's latest campaign?
The campaign promotes 20th edition of EORS
Kiara Advani turns trendsetter IRL in new Myntra campaign
Kiara Advani features in two films for the brand, showcasing the women’s ethnic and western wear range on the platform
Priyagold unveils new campaign featuring Kiara Advani for Snakker biscuits
The campaign aims to build a strong connection with the Gen Z audience
Bobby Deol meets new Seltos in teaser by Kia
The campaign 'Tech is now Badass' highlights the car's technological prowess
Kiara Advani gives into temptation in new Slice ad for the summer
The mango-flavoured beverage's summer campaign 'Ras Aisa Ki Bas Na Chalega' celebrates the unapologetic indulgence of biting into a juicy mango
GreyMatters Communications wins AI-powered start-up Daakia’s mandate
Daakia is a super app for social and business communication
Libas ropes in Kiara Advani as brand ambassador
The brand has launched a campaign featuring Kiara Advani unveiling their spring-summer collection
Nokia names Tarun Chhabra as new India head
Tarun Chhabra takes over from Sanjay Malik who retires in March
In Lenskart's latest campaign, Kiara channels her 'inner KJO'
The core messaging of the TVC revolves around the idea that Lenskart encourages individuals to build a collection that suits various moods and occasions
'Quaker wants to make oats not just a breakfast option but snacking option too'
Sravani Babu, Associate Director, and Category Lead - Quaker speaks about the brand’s latest TVC with Kiara Advani and Sidharth Malhotra, oats as a category and more
Quaker promises ‘wholesome beginning’ with Sidharth Malhotra and Kiara Advani
The TVC has been conceptualised by Leo Burnett
Kia India names Gwanggu Lee as MD & CEO
Gwanggu Lee will be taking over from Tae Jin Park who is retiring after a 36-year stint with Kia
Quaker ropes in Kiara Advani and Sidharth Malhotra as ambassadors
Kiara Advani and Sidharth Malhotra will play a pivotal role in forthcoming campaigns
2023: Radio sings no swan songs but hits right notes this year
Top players from the radio sector look back at the many wins of the year and speak about uniting as an industry to tackle common challenges for a fine-tuned future ahead
'Attire makes the bride,' says Mohey in campaign with Kiara Advani
The campaign has been conceptualized and executed by Shreyansh Innovations
Mohey & Kiara Advani unveil #DulhanWaliFeeling latest campaign
The campaign has been conceptualized and executed by Shreyansh Innovations
Campaign for Samsung Galaxy Z series has Varun and Kiara express their flip side
The films showcase them enticed by their new Galaxy Z Flip5 and Z Fold5 devices and ditching their old phones
Fine-tuned for festivities: Why the radio sector is upbeat
Leading FM radio players talk about changing advertiser demands, innovative IPs, ad cost challenges and more as they look forward to the festive season
BYJU’S appoints Pradip Kanakia as Senior Advisor; Nitin Golani gets add’l role as CFO
Incumbent CFO Ajay Goel will be returning to Vedanta
Kiara Advani says it's time to change your beliefs and your bank in AU SFB ad
The campaign will be broadcast on TV, Print, Radio, OOH and digital platforms
BBDO India works very hard, winning awards, but its growth has been too slow: TzeKiat Tan
During her maiden trip to India, the Asia CEO of BBDO spoke to e4m about her vision for the agency’s India office, and why she wants the accounts to be evaluated among other steps
Sidharth Malhotra and Kiara Advani come together for Myntra BFF
The couple will feature in a series of festive ad films
Kareena, Kiara and Suhana celebrate nuances of beauty in campaign for Tira
The brand has launched its first 360-degree campaign 'For Every You'
Kiara Advani: The many endorsements of the blue-eyed girl of brands
The actor, who turns 31 today, has been a brand favourite, endorsing products across industry segments – from personal care to gadgets
'Radigitalization' can play a lead role in amplifying company’s revenue: Ashit Kukian
CEO of Radio City, Kukian spoke to e4m about the company’s performance in 2023, speculations for 2024, advertising revenue, market expansion plans and more
Senco Gold and Diamonds partners with film ‘Satya Prem ki Katha’
As an in-film branding partner, Senco Gold and Diamonds will showcase their exquisite jewellery in the movie and unveil an exclusive limited edition bridal collection
Melvin Louis creates hook step for Radio City's new station sound #CityKiNayiVibe
The choreographer was joined by Radio City’s RJ Archana who grooved to the tunes of the new jingle
Kiara Advani roped in as brand ambassador for Galaxy chocolates
The announcement of the association was followed by a TVC created by DDB Tribal
EORS-18 Marketing: How roping in celebrities helped Myntra
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts
‘Radio City’s new jingle is meant to engage with Gen Z audience’
Ashit Kukian, CEO, Radio City shares insights into the modern version of ‘Rag Rag Mein Daude City’
Retail therapy: Decoding Myntra’s love for celebs
Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand keeps experimenting to stay relevant with consumers
Nokia's HMD Global Oy names Ravi Kunwar as Head of India ops
Kunwar was earlier HMD's VP for APAC and China
Pitch Perfect: Radio on a roll this IPL
From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull
Slice: Will Katrina's legacy pale the era of Kiara?
Experts weigh in on the new Slice ad and Kiara Advani's newly forged connection with the beverage brand
Kiara Advani says why Slice is 'sabse khaas' in her first ad with the brand
Advani has been announced as the new brand ambassador of the mango beverage
Radio City announces Freedom Awards Season 7
This edition of the awards celebrates how independent music is ‘Bridging Boundaries'
Kiara Advani is 'unstoppable modern woman' for Stayfree
The brand has launched an integrated marketing campaign with tagline ‘Din tumhare saath chalega’
Myntra’s new films have Ranbir and Kiara promoting everyday fashion
The actors appear individually in two films each
Senco Gold & Diamonds rolls out V-Day campaign with Kiara Advani
In the campaign, Kiara is promoting the brand’s heart-shaped solitaire diamond jewellery collection
Sidharth Kiara wedding brings out a 'baraat' of brands on Twitter
From Netflix to Myntra, brands gushed as they wished the couple on their wedding
Ranbir Kapoor becomes Myntra’s brand ambassador
Ranbir will be seen in Myntra’s latest brand campaign, along with Kiara Advani
Sidharth Malhotra turns 38: The endorsement journey of the Shershaah star
The actor started his ad journey in 2005 as a little-known model for a hotel brand
Kia Corporation to continue partnership with Australian Open till 2028
To mark the extended association, the carmaker hosted an official vehicle handover ceremony at Federation Square in Melbourne on January 10
Kiara Advani revels in 'dulhan waali feeling' in new ad for Mohey
Advani has been roped in as the brand ambassador of the bridalwear brand
Kiara Advani is Bajaj Almond Drops Hair Oil's new brand ambassador
The actor headlines the brand's latest 'Boring Nahi, Ban Ja Toofani’ campaign