kia
Vishal Chadha has more than 28 years of experience across organisations such as Britannia, Nokia, Snapdeal and Kohler
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
Chehneet Kaur Jul 19, 2024 8:43 AM
The actor has been chosen as the brand ambassador to strengthen its connection with the audience in the North markets
Kiara Advani features in two films for the brand, showcasing the women’s ethnic and western wear range on the platform
The campaign aims to build a strong connection with the Gen Z audience
e4m Staff Apr 25, 2024 3:30 PM
The campaign 'Tech is now Badass' highlights the car's technological prowess
e4m Staff Apr 22, 2024 1:34 PM
The mango-flavoured beverage's summer campaign 'Ras Aisa Ki Bas Na Chalega' celebrates the unapologetic indulgence of biting into a juicy mango
e4m Staff Apr 9, 2024 12:57 PM
The brand has launched a campaign featuring Kiara Advani unveiling their spring-summer collection
The core messaging of the TVC revolves around the idea that Lenskart encourages individuals to build a collection that suits various moods and occasions
e4m Staff Jan 18, 2024 3:08 PM
Sravani Babu, Associate Director, and Category Lead - Quaker speaks about the brand’s latest TVC with Kiara Advani and Sidharth Malhotra, oats as a category and more
Chehneet Kaur Jan 11, 2024 1:54 PM
Gwanggu Lee will be taking over from Tae Jin Park who is retiring after a 36-year stint with Kia
e4m Staff Jan 3, 2024 11:05 AM
Kiara Advani and Sidharth Malhotra will play a pivotal role in forthcoming campaigns
e4m Staff Dec 22, 2023 1:08 PM
Top players from the radio sector look back at the many wins of the year and speak about uniting as an industry to tackle common challenges for a fine-tuned future ahead
Chehneet Kaur Dec 14, 2023 7:40 AM
The campaign has been conceptualized and executed by Shreyansh Innovations
e4m Staff Nov 22, 2023 3:56 PM
The campaign has been conceptualized and executed by Shreyansh Innovations
e4m Staff Nov 22, 2023 1:51 PM
The films showcase them enticed by their new Galaxy Z Flip5 and Z Fold5 devices and ditching their old phones
e4m Staff Nov 9, 2023 12:43 PM
Leading FM radio players talk about changing advertiser demands, innovative IPs, ad cost challenges and more as they look forward to the festive season
Chehneet Kaur Oct 30, 2023 8:43 AM
The campaign will be broadcast on TV, Print, Radio, OOH and digital platforms
e4m Staff Oct 17, 2023 12:43 PM
During her maiden trip to India, the Asia CEO of BBDO spoke to e4m about her vision for the agency’s India office, and why she wants the accounts to be evaluated among other steps
Kanchan Srivastava Sep 28, 2023 8:15 AM
The brand has launched its first 360-degree campaign 'For Every You'
exchange4media Staff Sep 4, 2023 10:09 AM
The actor, who turns 31 today, has been a brand favourite, endorsing products across industry segments – from personal care to gadgets
Tanya Dwivedi Jul 31, 2023 1:05 PM
CEO of Radio City, Kukian spoke to e4m about the company’s performance in 2023, speculations for 2024, advertising revenue, market expansion plans and more
Tanya Dwivedi Jul 25, 2023 2:23 PM
As an in-film branding partner, Senco Gold and Diamonds will showcase their exquisite jewellery in the movie and unveil an exclusive limited edition bridal collection
exchange4media Staff Jun 26, 2023 2:59 PM
The choreographer was joined by Radio City’s RJ Archana who grooved to the tunes of the new jingle
exchange4media Staff Jun 23, 2023 4:07 PM
The announcement of the association was followed by a TVC created by DDB Tribal
exchange4media Staff Jun 16, 2023 3:28 PM
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts
Tanzila Shaikh Jun 15, 2023 9:00 AM
Ashit Kukian, CEO, Radio City shares insights into the modern version of ‘Rag Rag Mein Daude City’
exchange4media Staff Jun 13, 2023 1:29 PM
Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand keeps experimenting to stay relevant with consumers
Tanzila Shaikh May 30, 2023 9:12 AM
From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull
Tanya Dwivedi May 10, 2023 8:47 AM
Experts weigh in on the new Slice ad and Kiara Advani's newly forged connection with the beverage brand
Tanzila Shaikh Mar 10, 2023 9:49 AM
Advani has been announced as the new brand ambassador of the mango beverage
exchange4media Staff Mar 3, 2023 3:33 PM
This edition of the awards celebrates how independent music is ‘Bridging Boundaries'
NATIVE CONTENT Mar 3, 2023 12:43 PM
The brand has launched an integrated marketing campaign with tagline ‘Din tumhare saath chalega’
exchange4media Staff Feb 24, 2023 11:36 AM
In the campaign, Kiara is promoting the brand’s heart-shaped solitaire diamond jewellery collection
exchange4media Staff Feb 13, 2023 4:47 PM
From Netflix to Myntra, brands gushed as they wished the couple on their wedding
exchange4media Staff Feb 8, 2023 2:52 PM
Ranbir will be seen in Myntra’s latest brand campaign, along with Kiara Advani
exchange4media Staff Feb 6, 2023 1:26 PM
The actor started his ad journey in 2005 as a little-known model for a hotel brand
exchange4media Staff Jan 16, 2023 9:08 AM
To mark the extended association, the carmaker hosted an official vehicle handover ceremony at Federation Square in Melbourne on January 10
exchange4media Staff Jan 10, 2023 4:24 PM
Advani has been roped in as the brand ambassador of the bridalwear brand
exchange4media Staff Jan 9, 2023 1:28 PM
The actor headlines the brand's latest 'Boring Nahi, Ban Ja Toofani’ campaign
exchange4media Staff Dec 19, 2022 11:53 AM
