Game Over for Rs 10k Cr AdEx? Testing RSS
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
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Sourav Majumdar bids farewell to Business Today
Sourav Majumdar has three decades of experience in financial journalism
Gaurav Ramdev elevated to Chief Growth & Marketing Officer at Protean eGov Technologies
Prior to this, Gaurav Ramdev was the Chief Marketing Officer at the company
HMD unveils first campaign with Sanya Malhotra & Jimmy Shergill
The campaign is for the HMD Crest smartphone and the feature phones HMD 105 and 110
Relief for Ramdev as SC closes contempt proceedings in Patanjali misleading ads case
The SC said that while their apology was accepted, Ramdev and Balakrishna should refrain from violating court orders like they have done before
GS Caltex India appoints Vijay Savant as CEO & MD
Vijay Savant joins GS Caltex from LG Chem, where he served as Global Project Development Director
HC asks Patanjali to pay Rs 4 crore for violating trademark order
This 2023 order was passed during the hearing of a trademark infringement case against Baba Ramdev’s Patanjali Ayurved
Baba Ramdev given 3 days to retract Patanjali Coronil's 'covid-cure' claims
The Delhi HC reportedly passed the order in response to a plea, which is part of a lawsuit filed in 2021
HMD India announces actress Sanya Malhotra as brand ambassador
Sanya Malhotra has been roped in for smartphones portfolio, starting with HMD Crest
Jimmy Shergill to helm HMD's 'Khoob Chalega' campaign
Jimmy Shergill will appear as the face of HMD's 360-degree campaign spread through OOH, social media and digital
Bombay HC gives Patanjali a week's time to pay ₹50 lakh for violating court order
The matter will be heard further on July 19
Jemimah Rodrigues partners with HMD
'The collaboration is aimed at connecting with the young, tech-savvy audience of the country,' said the company
ASSOCHAM appoints Gaurav Ramdev as Co-Chair of National Council on Branding & Marketing
Gaurav Ramdev, CMO of Protean eGov Technologies
HDFC ERGO General Insurance elevates Anuj Tyagi as MD & CEO
Tyagi will succeed Ritesh Kumar who superannuates after 16 years as MD & CEO
‘Retail media will exceed TV spending over the next couple of years’
In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts of using AI, convergence of media and retail and more
Now, Kerala court summons Baba Ramdev over misleading ads
Baba Ramdev and Acharya Balkrishna have been asked to appear before the court on June 3 in a case about a complaint regards its ads published in English and Malayalam dailies
Abby: Niraj Ruparel, Chandani Samdaria, Chandni Shah, Senthil, P G Aditya are Jury Chairs
The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024
Raja Kumari invokes the greats while rapping about Amdocs' culture
The brand's first-ever film has been launched by Dentsu Creative India along with iProspect
Patanjali: A long history of controversial ads by the Baba Ramdev-owned company
The recent case is just one among many such controversial and politically incorrect ads by Patanjali
Patanjali issues ‘bigger’ apology ads in dailies
This comes a day after the Supreme Court pulled up the Baba Ramdev-run company over the size of the apology ads
SC slams Patanjali: Was the apology the same size as your ads?
The apex court has asked Patanjali for cuttings of the print ads and not enlarged copies of the same
inDrive names Pratip Mazumder as Country Manager for India
Pratip Mazumder has over 10 years in the online and consumer tech industries
Ready to apologise publicly: Baba Ramdev tells SC
The apex court has asked Baba Ramdev and Patanjali Ayurved Managing Director Acharya Balkrishna to appear before the court on April 23, saying it was not convinced of the plea
SC on Patanjali: 'Want to set an example for companies who play with consumer's naivete'
In a court hearing today on the Patanjali misleading ad case, the Supreme Court of India came down heavily on the company dismissing the ‘unconditional apology’
HMD associates with Rajasthan Royals as Official Smartphone Partner
The brand aims to create extensive top-of-mind recall via its strategic association with Rajasthan Royals
Patanjali misleading ads case: SC refuses to accept Baba Ramdev's apology
The apex court has now ordered Baba Ramdev and Patanjali Ayurved Managing Director Acharya Balkrishna to file fresh responses. Next hearing on April 10
My mom has always been there to celebrate my achievements & guide me: Bhaskar Majumdar
Writing for e4m ‘In her footstep’ series, Bhaskar Majumdar shares why her mother has been his inspiration and how she helped him in navigating life's challenges
Patanjali apologises in misleading ads case
The Baba Ramdev-owned ayurvedic products company was accused of defaming evidence-based medicine by the Indian Medical Association
Club Mahindra talks about the gift of quality time in new brand film
The campaign is live across major leading channels and social media platforms
Patanjali’s chequered record: Under fire since 2016 for ‘misleading ads’
Asked about the status of the 2016 complaint against Patanjali, Manisha Kapoor, CEO & Secretary General of ASCI, said the case was still pending in the Bombay High Court
Swipe, tap, decide: Gen Alpha retypes the marketing playbook
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
SC order does not have any bearing on our business operations: Patanjali Foods
In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them
SC issues contempt notice to Patanjali, restrains firm from issuing misleading ads
The entire country is taken for a ride, says the court while passing the order on the misleading ads
Tathagat Jena elevated as Head of Marketing, DTC & Online Biz head, India & APAC at HMD
Tathagat Jena has been associated with HMD for close to 2 years now
Creativity has consistently served as the pathway out of crises: Bhaskar Majumdar
In this series, Bhaskar Majumdar shares about the early stages and challenges of his career
IMA 2023 jury meet held in Mumbai
The IMA 2023 jury was chaired by CK Venkataraman, MD, Titan Company
'Relationships' or 'Media relations' is the be-all & end-all of success: Bhaskar Majumdar
In today's 'Epilogue 2023' series, we have Bhaskar Majumdar, Head – Marketing Communications, CSR and Digital, Egis – India and South Asia
Unifying storytelling threads in the entwined worlds of Media and PR
Guest Column: Bhaskar Majumdar, Head – Marketing Communication, CSR and Digital, India and South Asia, Egis, explains how the scope of work for PR professionals has expanded in today's times
Being truthful to users makes our job easier: Romita Mazumdar, Foxtale
As part of our D2C Revolution series, Mazumdar, Foxtale’s Founder and CEO, tells us about what it takes to build a skincare brand on trust, kindness and conviction
‘Data analytics have refined communication strategies’
At e4m PR & Corporate Communication 30 under 30, panellists deliberated on the various critical questions that arise with digital transformation
Marketing Data Platforms: The new powerful tool to track customer preferences
MDPs bring together data from owned, earned and paid channels, allowing brands to forge a unified & comprehensive view of their marketing landscape
Hamdard Laboratories appoints mSix&Partners as integrated media agency
The agency will handle multi-channel media duties
OMD appoints Dileep Raj Singh as Head of Digital for APAC
Singh will report to Charlotte Lee, CEO of OMD APAC
Nikhil Kamath & Kiran Mazumdar Shaw together pledge Rs 50 lakhs to charity
Shaw was the guest on Kamath's podcast show
GQG Partners invests Rs 2400 cr in Patanjali Foods
The Florida-based company has bought nearly 6% stake in Patanjali, as per news reports
OMD India bags media mandate for SUGAR Cosmetics
The business will be handled from the agency’s office in Mumbai
Meet the marketing mavericks
In this feature, we highlight ace marketers who were honoured as part of the Pitch Marketing 30 Under 30 list
Google, Amazon, YouTube, WhatsApp, Flipkart named top Indian brands: Havas report
Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands aren't being transparent
11 TVF shows on IMDb’s top 50 list
The IMDb list includes most popular Indian web series of all time
How travel brands are going the extra mile this summer
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season