md
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Sourav Majumdar has three decades of experience in financial journalism
e4m Staff Nov 14, 2024 8:49 AM
Prior to this, Gaurav Ramdev was the Chief Marketing Officer at the company
e4m Desk Aug 22, 2024 11:21 AM
The campaign is for the HMD Crest smartphone and the feature phones HMD 105 and 110
e4m Staff Aug 16, 2024 1:28 PM
The SC said that while their apology was accepted, Ramdev and Balakrishna should refrain from violating court orders like they have done before
e4m Staff Aug 13, 2024 3:09 PM
Vijay Savant joins GS Caltex from LG Chem, where he served as Global Project Development Director
This 2023 order was passed during the hearing of a trademark infringement case against Baba Ramdev’s Patanjali Ayurved
The Delhi HC reportedly passed the order in response to a plea, which is part of a lawsuit filed in 2021
Sanya Malhotra has been roped in for smartphones portfolio, starting with HMD Crest
e4m Staff Jul 23, 2024 3:39 PM
Jimmy Shergill will appear as the face of HMD's 360-degree campaign spread through OOH, social media and digital
e4m Staff Jul 17, 2024 4:28 PM
'The collaboration is aimed at connecting with the young, tech-savvy audience of the country,' said the company
Tyagi will succeed Ritesh Kumar who superannuates after 16 years as MD & CEO
e4m Staff Jun 24, 2024 11:50 AM
In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts of using AI, convergence of media and retail and more
Simran Sabherwal Jun 18, 2024 12:56 PM
Baba Ramdev and Acharya Balkrishna have been asked to appear before the court on June 3 in a case about a complaint regards its ads published in English and Malayalam dailies
The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024
The brand's first-ever film has been launched by Dentsu Creative India along with iProspect
e4m Staff May 3, 2024 11:47 AM
The recent case is just one among many such controversial and politically incorrect ads by Patanjali
This comes a day after the Supreme Court pulled up the Baba Ramdev-run company over the size of the apology ads
e4m Staff Apr 24, 2024 11:28 AM
The apex court has asked Patanjali for cuttings of the print ads and not enlarged copies of the same
e4m Staff Apr 23, 2024 2:13 PM
Pratip Mazumder has over 10 years in the online and consumer tech industries
e4m Staff Apr 23, 2024 10:54 AM
The apex court has asked Baba Ramdev and Patanjali Ayurved Managing Director Acharya Balkrishna to appear before the court on April 23, saying it was not convinced of the plea
In a court hearing today on the Patanjali misleading ad case, the Supreme Court of India came down heavily on the company dismissing the ‘unconditional apology’
e4m Staff Apr 10, 2024 6:49 PM
The brand aims to create extensive top-of-mind recall via its strategic association with Rajasthan Royals
e4m Staff Apr 10, 2024 1:29 PM
The apex court has now ordered Baba Ramdev and Patanjali Ayurved Managing Director Acharya Balkrishna to file fresh responses. Next hearing on April 10
e4m Staff Apr 3, 2024 10:52 AM
Writing for e4m ‘In her footstep’ series, Bhaskar Majumdar shares why her mother has been his inspiration and how she helped him in navigating life's challenges
e4m Staff Mar 27, 2024 12:16 PM
The Baba Ramdev-owned ayurvedic products company was accused of defaming evidence-based medicine by the Indian Medical Association
e4m Staff Mar 21, 2024 1:43 PM
The campaign is live across major leading channels and social media platforms
e4m Staff Mar 13, 2024 1:34 PM
Asked about the status of the 2016 complaint against Patanjali, Manisha Kapoor, CEO & Secretary General of ASCI, said the case was still pending in the Bombay High Court
Tanzila Shaikh Mar 5, 2024 9:38 AM
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
Sohini Ganguly Mar 4, 2024 9:15 AM
In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them
e4m Staff Feb 28, 2024 6:06 PM
The entire country is taken for a ride, says the court while passing the order on the misleading ads
e4m Staff Feb 27, 2024 6:50 PM
In this series, Bhaskar Majumdar shares about the early stages and challenges of his career
e4m Staff Feb 16, 2024 12:26 PM
In today's 'Epilogue 2023' series, we have Bhaskar Majumdar, Head – Marketing Communications, CSR and Digital, Egis – India and South Asia
e4m Staff Jan 4, 2024 11:41 AM
Guest Column: Bhaskar Majumdar, Head – Marketing Communication, CSR and Digital, India and South Asia, Egis, explains how the scope of work for PR professionals has expanded in today's times
Bhaskar Majumdar Nov 22, 2023 5:35 PM
As part of our D2C Revolution series, Mazumdar, Foxtale’s Founder and CEO, tells us about what it takes to build a skincare brand on trust, kindness and conviction
Chehneet Kaur Oct 10, 2023 8:59 AM
At e4m PR & Corporate Communication 30 under 30, panellists deliberated on the various critical questions that arise with digital transformation
e4m Staff Sep 27, 2023 11:34 AM
MDPs bring together data from owned, earned and paid channels, allowing brands to forge a unified & comprehensive view of their marketing landscape
Shantanu David Sep 26, 2023 8:45 AM
The Florida-based company has bought nearly 6% stake in Patanjali, as per news reports
exchange4media Staff Jul 19, 2023 10:08 AM
The business will be handled from the agency’s office in Mumbai
exchange4media Staff Jul 18, 2023 10:30 AM
In this feature, we highlight ace marketers who were honoured as part of the Pitch Marketing 30 Under 30 list
exchange4media Staff Jul 13, 2023 1:12 PM
Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands aren't being transparent
exchange4media Staff Jun 28, 2023 9:05 AM
The IMDb list includes most popular Indian web series of all time
exchange4media Staff Jun 5, 2023 10:16 AM
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
Nilanjana Basu May 17, 2023 8:39 AM
