At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'
With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by a Mumbai-based firm
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a robust process
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
Says ISA's endeavour this year would be take forward efforts in the area of digital measurement
DoubleVerify's inaugural APAC research with WARC spotlights unrecognised impact of media quality on driving performance outcomes
The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble
Reduction of data lag, web-based dashboard and cross screen access are some of the features of the new system
Teads Attention Program, approaching its one-year anniversary, fostered insights that spanned 20 countries, 120 advertisers and 2.5B+ impressions measured
DCR data will enable media publishers and agencies to understand digital content consumption and engagement
Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd. and Chairman, AMEC, was speaking at the e4m India Public Relations and Corporate Communications Conference
David Kenny, CEO & Chairman of Nielsen, was speaking to Rahul Kanwal, News Director, India Today, and Aaj Tak, India Today Group at the World Economic Forum in Davos
Guest Column: Durgesh Garg, VP – Operations, Impact Research & Measurement, shares tips on how to get started on the measurement journey while keeping costs in check
The Delhi HC has asked for responses to a petition seeking Bureau of Indian Standards to oversee the standards of TV audience measurement
BARB is the first industry-owned audience currency in the world that Netflix has joined
NBDA has also expressed its apprehension about the implementation of Return Path Data
This will offer advertisers an exclusive cross-platform measurement solution to tackle growing challenges in the media ecosystem
The TRP scam, which came to light in 2020, troubled the TV audience measurement body in 2021 as well
He has previously held senior positions at The Walt Disney Company, Turner, PricewaterhouseCoopers
Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility
Oracle Moat enables advertisers to effectively measure impressions and GIVT to determine whether an ad was served to a human and to avoid ad spend on invalid traffic or fraudulent activity
As digital advertising has already surpassed print media and is on course to reach the same level as TV, the chorus for accountability and transparency is growing louder
While the ad volumes surged on the news genre by 12% during October-December 2020 (blackout period), print had 73,000 odd exclusive advertisers in the year
Radio City garnered the most listenership in Bangalore, and Big FM commanded the top spot in Kolkata
The platform has leveraged 'Deep Listening methodology' across multiple data points to decipher sentiments, conversations and interests to decode needs of 2021
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series
The methodology for the calculation of AMA will continue to remain the same as that of Impressions
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario
Guest Column: Debraj Tripathy, Marketing Communication & Advertising Consultant, and former MD of MediaCom, South Asia, enumerates four actions that he says may solve the issue in the long run
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
Radio City topped in Bangalore and Radio Mirchi in Kolkata
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts
From July 2020, BARC India clients will have access to data solely through YUMI Analytics
Broadcast industry insiders believe that the government should not interfere in TV measurement and have questioned the 'urgency' in issuing the recommendations
The TV rating body said that this change will allow for more direct comparison between genres and align with common measurement best practices
Industry players are now unanimously questioning the timing as well as TRAI’s locus standi to interfere with a privately-run body like BARC that doesn’t serve consumers
During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning
IAS has been selected for Brand Safety and Suitability Verticals that advertisers can trust
As per the report, 15+ and males are driving the growth in premium homes, contributing 51% and 56% respectively in week 15
A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry
Kantar and VTION’s OTT Audience Measurement Insights also noted that audio streaming thrived in markets where radio listening habit was not strong
At the unveiling of Pitch Madison Advertising Report 2020, BARC India CEO Sunil Lulla also said that the measurement body is working on bring Multi-Screen Measurement by the end of this year
Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India
According to PrimaVu data, English is the third most preferred language among premium South Audiences