pti
How WhatsApp Business delivered the right message in customer engagement
e4m Staff Dec 12, 2024 3:45 PM
To commemorate this occasion, senior editors of PTI met President Draupadi Murmu at Rashtrapati Bhawan
e4m Staff Aug 29, 2024 9:19 AM
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
Aditi Gupta Aug 12, 2024 8:47 AM
The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
Payal Gwalani Aug 2, 2024 9:13 AM
Experts say loss of eyeballs through ad-free tiers is an area that can be a major concern in future, and at that time, premium tier prices will be considerably higher to make up for the loss of ad rev
Shantanu David Jul 19, 2024 8:46 AM
The news agency has sought Rs 2 crore in damages over videos of the Delhi-Darbhanga Spicejet flight
#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to highlight the superiority of Veet Wax Strips
Introductory annual subscription is available at Rs 315, offering a substantial 85% discount from the regular price of Rs 2099
e4m Staff Jun 26, 2024 4:41 PM
Prior to joining Bata India, Deepika Deepti held the position of Senior VP of Marketing at Metro Brands
e4m Staff May 29, 2024 12:54 PM
The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X
e4m Staff May 3, 2024 12:01 PM
WhatsApp is challenging the IT rules that mandate social media intermediaries to enable the identification of the first originator of information
e4m Staff Apr 27, 2024 7:23 PM
Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for free
e4m Staff Apr 25, 2024 9:22 AM
The initiative, on April 30, will honour the remarkable talent that has supported the expansion and management effectiveness of their respective organisations
e4m Staff Apr 23, 2024 2:49 PM
The fund aims to raise INR 500 crore, with an additional green shoe option of INR 250 crore
The digital film addresses a sensitive topic of embracing parenthood through adoption
The partnership will enable PTI to identify, review and rate content as misinformation across Meta platforms
These changes involve promotions and clearly defined areas of responsibility across various verticals and beats within PTI
As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not
Chehneet Kaur Oct 18, 2023 9:16 AM
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Kanchan Srivastava Oct 11, 2023 8:48 AM
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
Nilanjana Basu Oct 11, 2023 8:44 AM
The pilot for a paid subscription may be rolled out in mid or late 2024
e4m Staff Oct 9, 2023 10:52 AM
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers
Sohini Ganguly Oct 4, 2023 8:18 AM
Kumar replaces Aveek Sarkar, who served as Chairman for two consecutive terms
e4m Staff Sep 30, 2023 8:50 AM
The Chief AI Officer of WPP spoke to exchange4media on the misconceptions about AI, the impact of Generative AI and where WPP stands in the use of this advanced tech
Naziya Alvi Rahman Aug 10, 2023 9:11 AM
A part-time executive with big-time benefits, the FCMO is sure to become 'a thing' in the coming years, according to experts
Tanzila Shaikh Jul 25, 2023 8:47 AM
Here we feature top marketing leaders who were part of the terrific list
exchange4media Staff Jul 14, 2023 2:03 PM
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive season will give a further fillip to ad spends
Kanchan Srivastava Jul 13, 2023 8:51 AM
exchange4media was the first to report that Sainani was the frontrunner for the role
exchange4media Staff Jun 19, 2023 8:20 AM
Forms multi-stakeholder task force along with DoCA to examine these issues
exchange4media Staff Jun 15, 2023 3:17 PM
As per sources, Sainani may replace Rohit Gopakumar who recently stepped down
exchange4media Staff Jun 14, 2023 2:54 PM
The #KhaaneMeinDoodhKiShakti campaign is conceptualized and executed by Tonic Worldwide
exchange4media Staff Jun 3, 2023 6:00 PM
Gopakumar has been the Chief Operating Officer of Optimal Media Solutions since 2013
exchange4media Staff Jun 3, 2023 8:26 AM
Prior to PTI, he worked with Hindustan Times for more than a decade
exchange4media Staff May 15, 2023 7:11 PM
Dave has 18 years of experience in media investment management
exchange4media Staff May 4, 2023 9:49 AM
The collaboration comes as several assembly polls as well as the Lok Sabha election likely to be scheduled this year and next
exchange4media Staff Apr 20, 2023 5:47 PM
The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
Nilanjana Basu Apr 6, 2023 9:09 AM
The political analyst was the Founder-Editor of PTI’s Hindi news agency Bhasha
exchange4media Staff Mar 14, 2023 11:58 AM
He has previously held key positions in several eminent organizations, including MaxLife, Aegon, Indiamart, and Home Credit India
exchange4media Staff Mar 9, 2023 3:30 PM
Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising gives consumers what they want
Tejinder Gill Jan 24, 2023 8:30 AM
The report also highlights an increasing willingness among consumers to pay for premium or exclusive content
exchange4media Staff Nov 17, 2022 12:20 PM
Users have been exploiting Twitter's verification service to impersonate brands and celebs, adding to the misinformation menace on the platform
exchange4media Staff Nov 12, 2022 9:11 AM
