India’s adtech market ends 2025 at nearly Rs 2L Cr. What’s next?
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
pti
How WhatsApp Business delivered the right message in customer engagement
How WhatsApp Business delivered the right message in customer engagement
PTI completes 77 years of journey as a news agency
To commemorate this occasion, senior editors of PTI met President Draupadi Murmu at Rashtrapati Bhawan
Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules, experts warn
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
‘Reliable content’ primary factor while choosing news site subscription: Study
The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language
79% of apps analysed show privacy deception: ASCI-Parallel HQ report
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
52 out of 53 of top apps in India use deceptive patterns: ASCI Academy study
The study has been conducted in collaboration with Parallel HQ
Ad-free subscription: How much of a threat to advertising?
Experts say loss of eyeballs through ad-free tiers is an area that can be a major concern in future, and at that time, premium tier prices will be considerably higher to make up for the loss of ad rev
ANI sues PTI for copyright infringement, plagiarism
The news agency has sought Rs 2 crore in damages over videos of the Delhi-Darbhanga Spicejet flight
Triptii Dimri reveals a 'better way to wax' in new Veet ad
#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to highlight the superiority of Veet Wax Strips
ABPLIVE launches premium subscription service for exclusive news content
Introductory annual subscription is available at Rs 315, offering a substantial 85% discount from the regular price of Rs 2099
Bata India appoints Deepika Deepti as Head of Marketing
Prior to joining Bata India, Deepika Deepti held the position of Senior VP of Marketing at Metro Brands
Triptii Dimri is the new 'Limca Girl'
The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X
If told to break encryption, then WhatsApp goes: Meta counsel to Delhi HC
WhatsApp is challenging the IT rules that mandate social media intermediaries to enable the identification of the first originator of information
JioCinema launches ad-free subscription service starting at Rs 29
Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for free
BW People Management Leadership & Strategy Summit and Exceptional Managers Awards
The initiative, on April 30, will honour the remarkable talent that has supported the expansion and management effectiveness of their respective organisations
Cosmos Group ventures into Alternative Investment Funds
The fund aims to raise INR 500 crore, with an additional green shoe option of INR 250 crore
Kalyan Jewellers’ Gudi Padwa campaign is about embracing new beginnings open-mindedly
The digital film addresses a sensitive topic of embracing parenthood through adoption
Meta partners with PTI for its fact checking programme
The partnership will enable PTI to identify, review and rate content as misinformation across Meta platforms
PTI rejigs editorial leadership under four Deputy Executive Editors
These changes involve promotions and clearly defined areas of responsibility across various verticals and beats within PTI
PTI veteran Sujit Chatterjee no more
Chatterjee worked with PTI for nearly 40 years
Bikano celebrates the joy of child adoption in Diwali campaign
The campaign urges everyone to partake in the celebration of joy
PVR INOX subscription model: A blockbuster or flop?
As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not
India OTT subscription revenue growth dips due to IPL rights transfer: Report
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Meta ad-free plan: Time for brands & agencies to think hard and fast?
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
Meta mulls ad-free Instagram, Facebook in India
The pilot for a paid subscription may be rolled out in mid or late 2024
Why ‘subscription-first’ is a buzzword amongst D2C players
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers
Shanth Kumar of Deccan Herald is PTI Chairman, Praveen Someshwar of HT is Vice-Chairman
Kumar replaces Aveek Sarkar, who served as Chairman for two consecutive terms
AI should lead to goal-directed adaptive behaviour: Daniel Hulme
The Chief AI Officer of WPP spoke to exchange4media on the misconceptions about AI, the impact of Generative AI and where WPP stands in the use of this advanced tech
Meet the fractional CMO
A part-time executive with big-time benefits, the FCMO is sure to become 'a thing' in the coming years, according to experts
IMPACT Marketing 40 Under 40 celebrates future faces of the industry
Here we feature top marketing leaders who were part of the terrific list
Rise in consumption: Bells of revival ringing for ad market?
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive season will give a further fillip to ad spends
Times Group shuffle: Sameer Sainani is COO of Optimal Media Solutions
exchange4media was the first to report that Sainani was the frontrunner for the role
ASCI releases guidelines to combat deceptive advertising
Forms multi-stakeholder task force along with DoCA to examine these issues
Sameer Sainani said to be frontrunner for Optimal Media Solutions' COO role
As per sources, Sainani may replace Rohit Gopakumar who recently stepped down
Nutralite launches campaign to emphasize significance of daily milk consumption
The #KhaaneMeinDoodhKiShakti campaign is conceptualized and executed by Tonic Worldwide
Optimal Media COO Rohit Gopakumar steps down, to remain with Times Group
Gopakumar has been the Chief Operating Officer of Optimal Media Solutions since 2013
Rajesh Mahapatra steps down as Editor at PTI
Prior to PTI, he worked with Hindustan Times for more than a decade
Starcom India names Trupti Dave as Head of West
Dave has 18 years of experience in media investment management
Amazon Prime subscription price hiked to Rs 299 per month
Amazon Prime subscription price hiked to Rs 299 per month
Press Trust of India, Logically collaborate to counter election-related misinformation
The collaboration comes as several assembly polls as well as the Lok Sabha election likely to be scheduled this year and next
Deepti Karthik quits DaMensch to join Sleepyhead
Karthik will be Sleepyhead’s Fractional CMO
Customer engagement & personalization is the name of the game: Mukund Seetharaman, Haptik
The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
Metro Brands appoints Deepika Deepti as Sr. VP-Marketing
She has 18 years of experience in the retail industry
Senior journalist Ved Pratap Vaidik no more
The political analyst was the Founder-Editor of PTI’s Hindi news agency Bhasha
PropTiger.com hires Sridhar Srinivasan as National Sales Head
He has previously held key positions in several eminent organizations, including MaxLife, Aegon, Indiamart, and Home Credit India
Meta to test monthly subscription service - Meta Verified
Users opting for the service will get a blue badge
Ananda Vikatan Nambikkai Awards 2021 & 2022 to be announced on Feb 11
The awards honour exceptional humans
Why advertising-supported OTT is the future
Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising gives consumers what they want
CII-BCG report: Indian M&E industry to be worth $65 bn by 2030
The report also highlights an increasing willingness among consumers to pay for premium or exclusive content