An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
The e-commerce giant reported a 10% increase in net sales to $148 billion compared to the same period last year
The media group’s circulation revenue stands at Rs 119 crore for the quarter
The platform's revenue rose 86% and subscription revenue saw a 66% surge
Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
According to Oracle CEO Safra Catz, the company's ad revenue has fallen to around $300 million in FY24. Two years ago, the same was around $2 billion
Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring in more ad money for the media houses
As per GroupM’s 2024 midyear global forecast, the global advertising revenue will reach $989.8 billion, industry to surpass 1 trillion in revenue in 2025
The newspaper group’s average cost for newsprint has reduced from a high of Rs 63,500 PMT in Q2 FY23 to around Rs 51,500 PMT in Q2 FY24
Alphabet has posted 15% increase in revenue at $80,539 million as compared to last year
While some digital marketing experts shared Google's SGE could lead to a drop in traffic & publisher ad revenue, others said the impact would depend on the adoption rate of the new search engine
Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World Cup have renewed hopes for the industry
Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are making recovery an uphill task for the sector
According to the 2nd edition of the report “The Changing Landscape of Indian Television”, addressable advertising is set to surpass 13% of total TV ad revenues in India by 2025
Digital to contribute 57% of ad revenue this year, says the report
Jagran Prakashan’s operating revenue stood at Rs 510 crore, up 4.7 per cent from the same quarter last year; digital revenue has grown 25%
The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
Google has posted about 13% gain in revenue from Search and 15% in YouTube ads
Google India has reported gross ad revenue of Rs 28,040 crore in FY23
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts
In FY22, the company recorded advertising reseller revenue of Rs 16,189 crore
Ad revenue to remain below pre-Covid level in FY2024, despite expected increase in ad-spent by the government in the run-up to elections
PAT margin decreased to 13.6% in FY 2022-23
The group’s total revenue has increased by 21%; circulation revenue by 1.5%
The increasing interest in merchant media is due to the last-mile opportunity that e-commerce sites offer to advertisers who are also embracing the evolving landscape, experts explain
During the Q1 earnings call, the CFO of ZEEL also said that there was immense headroom for the growth of pay TV households in India
Industry heads shared how their radio budgets are channelised strategically to multiply advertising revenues
Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to be better off with festive season and cricket World Cup
The company's consolidated net profit has seen 11% growth for FY2023
He also stated that his priority is to reverse the negative cash flow
To be eligible, a creator should be a verified user with at least 5 million impressions in each of the last 3 months
CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend
As per the report, global ad revenue will continue to grow at 6%
While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital
An international publication has accessed internal documents that pointed to Twitter's crisis in ad revenue, which stands at $88 million for the five weeks between April 1 and early May
Net Profit grew 19% to Rs. 169.1 crore
With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers
With a growth of 5%, the sector has been valued at Rs 72,000 crore, states the TRAI’s annual report for FY 2021-22
With people shifting to AI-chatbots for their queries, referral traffic from Search towards news websites is declining, say industry players
As of 30th September 2022, there have been 388 operational private FM radio channels in 113 cities run by 36 private FM radio operators, according to data reported to TRAI
Elon Musk has said that revenue will be shared with creators for ads appearing in reply threads
Know the senior officials of TV news companies who strive to keep the business running despite all odds
Today we feature leaders who have driven growth for the television and OTT industries through transformative sales
We bring you a roundup of the news that made headlines this past week
Guest Column: Rahul Vengalil, ED, Everest Solutions, likens the present situation in advertising to the mid-2010s when brands went after buying efficiency by ignoring planning effectiveness
Google and Meta India's combined ad revenue alone has crossed Rs 41,000 crore in FY22, which is higher compared to the total digital ad revenue projections of Rs 33,000 crore, triggering speculations
The company has posted advertising revenue of Rs 1012.8 crore for the quarter
The network’s advertising revenue stood at Rs 342.53 crore