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The screen, once a realm of artistic inquiry, is being refitted as an ideological archive where myth passes for evidence and feelings stand in for facts.
e4m Desk Nov 20, 2025 11:03 AM
Malhotra becomes the first Indian to be appointed to this position in the company.
Abbas Zaidi Nov 11, 2025 10:13 AM
Samarth Sharma has been with the news organisation for more than four years and was elevated as COO in January 2023
e4m Staff Nov 14, 2024 8:18 AM
Viewers can tune into the live action on Sony Sports Network and Sony Liv
e4m Staff Sep 2, 2024 11:36 AM
The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and OTT viewers and collaboration with SERA for its new space exploration-based reality show
Aditi Gupta Aug 29, 2024 9:21 AM
Banijay Asia is producing Indian remakes of five of Sony Pictures’ international scripted series
e4m Staff Aug 22, 2024 1:02 PM
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
e4m Staff Aug 16, 2024 9:28 AM
The two will invest in content that spans original shows and adaptations
e4m Desk Aug 12, 2024 11:12 AM
Poran Malani will take on the mantle of overseeing the business and formulating synergies across the various group entities, said the company
The brand took home the award under the Best Integrated Media Campaign – Corporate sub-category
In the campaign, Sanya portrays a homebody who never wants to leave her home
e4m Staff Jul 30, 2024 4:02 PM
Co-founder and Chairman of RD&X, Ashish Bhasin, speaks to e4m about the loss of veteran adman Bobby Sista
e4m Staff Jul 29, 2024 8:24 AM
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
e4m Staff Jul 24, 2024 9:01 AM
Adman Brendan Pereira, who passed away on July 21, had a great flair for creativity, aesthetics and photography combined with excellent people skills, remember industry colleagues
e4m Staff Jul 22, 2024 8:59 AM
The campaign for the regional Olympics and Paralympics has been curated by dentsu creative, Singapore
e4m Staff Jul 20, 2024 9:05 AM
ASICS will provide Antim with state-of-the-art footwear and apparel to enhance her training and competition performance
e4m Staff Jul 19, 2024 3:35 PM
The platform will have a multi-language broadcast for the tournament to be held from 19th to 28th July
e4m Staff Jul 19, 2024 12:05 PM
The venture is set to premiere on 19th July at 7:00 PM exclusively on Club FM Radio
e4m Staff Jul 18, 2024 1:12 PM
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
Sohini Ganguly Jul 15, 2024 9:10 AM
‘Into the Grain’, a film series by Asian Paints Woodtech that focuses on the beauty and complexity of wood
Deepak Chaurasia is a contestant in the ongoing Bigg Boss OTT Season 3
e4m Staff Jun 24, 2024 12:55 PM
While in the Bigg Boss house, Chaurasia plans to leverage his communication skills to maintain transparency with the audience
e4m Staff Jun 24, 2024 8:56 AM
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
Kanchan Srivastava Jun 24, 2024 8:24 AM
K Madhavan, Country Manager and President of Disney Star, celebrated his birthday on June 19. A look at the media veteran's journey in the M&E industry
e4m Staff Jun 20, 2024 9:20 AM
Rohit Bhasin, President - Retail Liabilities Product and CMO, Kotak Mahindra Bank talks about his switch from FMCG to BFSI, the evolving role of the marketer, digital innovation and more
Simran Sabherwal Jun 19, 2024 2:23 PM
FanCode will hold exclusive TV and digital rights for more than 10 AFC competitions from 2024-2029
e4m Staff Jun 13, 2024 11:04 AM
SONAR 5.5 allows corporations to practise their level of crisis preparedness
In his previous role, Anuj Bhasin was the Director of Sales and Market Strategy Head at ESPN
The appointments align with the company's vision for growth and expansion, said Liqvd Asia in its press release
Radio Mango’s Fanfest is a monthly event designed to bring celebrities and fans closer together
The campaign has been launched for a cricket scholarship powered by NeoBharat
e4m Staff May 22, 2024 12:32 PM
Additionally, the growth in monthly active users was accompanied by an 80% increase in Page Views, according to Comscore report
e4m Staff May 21, 2024 4:55 PM
Amit Syngle, MD & CEO, Asian Paints, discusses the brand's new offering and how the brand is maintaining its position as a market leader
Anjana Naskar May 14, 2024 9:18 AM
Sharma, Head of Marketing, ASICS India talks about the brand's strategies for the India market, fostering a thriving running community, partnerships, product innovation, targeted marketing and more
e4m Staff May 10, 2024 5:29 PM
In his last role, Abhinay Bhasin headed Product Marketing at ProfitWheel, an ad analytics solutions provider
e4m Desk May 10, 2024 12:15 PM
The brand has released an ad film to mark the launch of NeoBharat Latex Paint
e4m Staff Apr 26, 2024 4:02 PM
The partnership aims to redefine the landscape of cricket entertainment through content and live events
e4m Staff Apr 23, 2024 11:51 AM
Creates campaign highlighting the crucial importance of having a reliable healthcare provider during emergencies
e4m Staff Apr 17, 2024 12:58 PM
Snehasis Bose elevated to Group Chief Strategy Officer for L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate
e4m Staff Apr 15, 2024 6:06 PM
The brand jury meet will be chaired by Amit Syngle, MD & CEO, Asian Paints
e4m Staff Apr 15, 2024 8:40 AM
The Unilever veteran will serve as the Executive Chairman of India for L Catterton Asia, effective April 4, 2024
e4m Staff Mar 28, 2024 2:38 PM
At exchange4media Pitch CMO Summit, Rasika Prashant, Co-founder & Chief Marketing Officer, Tata Soulfull, talks about the brand’s journey
Shantanu David Mar 22, 2024 9:05 AM
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
Asian Paints was one of the key sponsors in IPL 2023 as well
Naziya Alvi Rahman Mar 13, 2024 5:05 PM
